Immersion Expands Haptic Business in China With Opening of an Official Entity in Shanghai

  Immersion Expands Haptic Business in China With Opening of an Official
  Entity in Shanghai

Immersion (Shanghai) Science & Technology Company, Ltd. will focus on growing
   Immersion’s mobile ecosystem - OEMs, carriers, content and social media
         companies – to bring advanced tactile experiences to market

Business Wire

SAN JOSE, Calif. & SHANGHAI -- May 21, 2014

Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of
touch feedback technology, today announced that it has expanded its presence
in China with the opening of an official business entity. Immersion (Shanghai)
Science & Technology Company, Ltd., a wholly owned subsidiary in China, will
enable the company to expand its sales and support for its growing customer
base, broadens its engagement with the mobile ecosystem, and establishes a new
technology center in the region.

Immersion (Shanghai) Science & Technology Company, Ltd. (Photo: Business Wire)

Immersion (Shanghai) Science & Technology Company, Ltd. (Photo: Business Wire)

The Chinese market is continuing to grow in significance in the global mobile
landscape. According to Hong Kong based research firm, Counterpoint, in China,
six out of the 10 top smartphone vendors are domestic to China. In addition,
approximately 40% out of the 1 billion mobile phone users in China use a smart
phone. Immersion’s growing presence in the region is a result of the
increasing demand from device manufacturers, developers and content providers
for innovative technologies that will give them an advantage in the intense
competition to create the best user experience. With Immersion’s technology,
companies can create multi-dimensional mobile experience to enhance device
user interfaces, social media and messaging communications, ads and
entertainment, and mobile video with tactile effects.

“China is a key region for us. We believe that by building up our local
presence and expanding our sales, support and development teams, we will be
able to accelerate our business engagements with new customers, and continue
our work with current ones, such as Xiaomi,” said Vic Viegas, CEO and
president of Immersion Corporation. “China’s appetite for mobile technology
and services has created a market full of innovative companies and fast
adopters that are driven to satisfy the savvy consumer. In our work with
companies throughout the ecosystem in China – OEMs, carriers, developers and
content owners – we are seeing creative design and innovative use of haptics
to build great user experiences and bring new value to consumers.”

As the regional technology center, Immersion (Shanghai) Science & Technology
Company, Ltd., will focus on design and development of haptic user
experiences. Supported by a suite of solutions including, TouchSense®
software, SDKs, tools and intellectual property, Immersion enables the
creation of high quality, power-efficient touch and motion feedback in devices
and content. The business will work directly with China’s broad and innovative
mobile ecosystem to deliver engaging tactile experiences to the region, and
across the globe.

To lead Immersion’s efforts in China, the company has brought onboard a
seasoned industry executive, Howard (Hongming) Li, as general manager of
Immersion Greater China business. “The Chinese market is growing in depth, as
well as breadth. Our goal is to help our customers create high-quality,
well-designed mobile applications, devices and services that enable greater
interactivity, and a more engaging and satisfying consumer experience
overall,” stated Li. “With an office now established in Shanghai, we plan to
grow our staff to address and work directly to meet our customer demands in
the region.”

Through its work with the world’s leading consumer brands, Immersion has grown
the adoption of haptic technology to over 1 Billion consumer devices,
globally. Its technology is in use, today, across a range of markets,
including mobile, gaming, medical devices, automotive interfaces and consumer
appliances. To learn more about haptics and Immersion’s products and tools,
visit www.immersion.com

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics,
or tactile effects; the company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity haptic
systems, partners can transform user experiences with unique and customizable
touch feedback effects; excite the senses in games, videos and music; restore
"mechanical" feel by providing intuitive and unmistakable confirmation;
improve safety by overcoming distractions while driving or performing a
medical procedure; and expand usability when audio and visual feedback are
ineffective. Immersion's TouchSense technology provides haptics in mobile
phone, automotive, gaming, medical and consumer electronics products from
world-class companies. With over 1,600 issued or pending patents in the U.S.,
China and other countries, Immersion helps bring the digital universe to life.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks
and uncertainties, as well as assumptions that, if they never materialize or
prove incorrect, could cause the results of Immersion Corporation and its
consolidated subsidiaries to differ materially from those expressed or implied
by such forward-looking statements.

All statements, other than the statements of historical fact, are statements
that may be deemed forward-looking statements, including, but not limited to,
statements that Immersion’s presence in China will enable Immersion to expand
Immersion’s sales and support for its growing customer base and broaden
Immersion’s engagement with the mobile ecosystem, statements regarding the
benefits of Immersion’s technology, statements regarding Immersion’s belief
that by building up local presence and expanding Immersion’s sales, support
and development teams, Immersion will be able to accelerate its business
engagements with new customers, and continue its work with current ones, such
as Xiaomi, statements regarding Immersion’s beliefs relating to the China
market, statements regarding Immersion’s plans with respect to the regional
technology center in China, and statements regarding Immersion’s plans to grow
its staff in China.

Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and uncertainties
associated with Immersion's business, which include, but are not limited to:
unanticipated difficulties and challenges encountered in establishing and
operating Immersion’s business entity in China, unanticipated difficulties and
challenges in product development efforts by Immersion and its licensees in
China; lack of market demand for Immersion’s technologies; unanticipated
difficulties and challenges encountered in implementation efforts by
Immersion’s licensees; adverse outcomes in any future intellectual
property-related litigation and the costs related thereto; the effects of the
current macroeconomic climate; delay in or failure to achieve commercial
demand for Immersion's products or third party products incorporating
Immersion's technologies; and a delay in or failure to achieve the acceptance
of touch feedback as a critical user experience. Many of these risks and
uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Immersion's most current Form 10-Q, which is on file
with the U.S. Securities and Exchange Commission. The forward-looking
statements in this press release reflect Immersion's beliefs and predictions
as of the date of this release. Immersion disclaims any obligation to update
these forward-looking statements as a result of financial, business, or any
other developments occurring after the date of this release.

The use of the word "partners" in this press release does not mean legal
partners.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion
Corporation in the United States and other countries. All other trademarks are
the property of their respective owners.

(IMMR - C)

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Contact:

Immersion Media
Edelman
Elly Hao, +86 10 5828 6530
Elly.Hao@edelman.com
or
Immersion Investors
The Blueshirt Group
Jennifer Jarman, 415-217-5866
jennifer@blueshirtgroup.com
 
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