NUVI Names Vivint Co-Founder and Former President Keith Nellesen as Chief Executive Officer

  NUVI Names Vivint Co-Founder and Former President Keith Nellesen as Chief
  Executive Officer

  *NUVI Makes Strategic Changes to Its Executive Team to Reallocate

Business Wire

LINDON, Utah -- May 20, 2014

NUVI™ (, a social analytics management and engagement company,
today announced its appointment of NUVI Chairman Keith Nellesen to CEO, with
former CEO David Oldham assuming a role as a member of the board. These
changes will enable NUVI to continue on its rapid growth trajectory.

“NUVI has come so far in the past few years. I have been fortunate to have a
hand in helping this company grow to what it is today as an investor and board
member,” said Nellesen. “David's extraordinary vision, passion and leadership
catapulted NUVI to this first stage of organizational growth, and we are
grateful for his contributions. I look forward to taking a more active role to
drive innovation and guide the company into its next phase of incredible

Nellesen specializes in growing startups into valuable enterprises. Beginning
his career in public accounting, Nellesen ventured into entrepreneurship when
he co-founded Vivint — a home security, home automation and energy
conservation company — where he served as the chief financial officer and
president until 2009. Nellesen exited Vivint in 2012 when it was acquired for
more than $2 billion by Blackstone. Nellesen also served as the CEO and
co-founder of MoneyReef, a financial management application company focused on
mobile, and oversaw its successful acquisition by MoneyDesktop in 2012.

"Starting NUVI and leading the company past the stages of growth where most
startups fail has been a very rewarding experience," said David Oldham,
founder and former NUVI CEO. "I am confident that NUVI will continue its
aggressive growth trajectory, and I look forward to supporting the management
team in my role on the company board."

Oldham led NUVI from inception to becoming a multi-million dollar company and
has grown NUVI's customer base to include a variety of organizations,
including Business Wire. The global leader in press release distribution — and
a subsidiary of Berkshire Hathaway — recently added NUVI’s services to help
subscribers better analyze the social impact of news announcements made over
the news distribution service.

NUVI analyzes data from millions of sources, including Twitter, Facebook,
YouTube, Google+, Delicious, Reddit, Vimeo, Flickr and more than 3 million RSS
feeds. The data NUVI gathers is then presented in a visually intuitive,
real-time display of conversations that measure influence and sentiment,
allowing users to immediately engage their detractors and supporters as well
as analyze the success of their advertising, public relations and marketing

To learn more about the benefits of NUVI, visit

About NUVI

NUVIis a real-time analytics platform focused on social media listening,
engagement, and reporting. NUVI's web-based software platform makes social
conversations actionable and insightful using elegant dashboards and unique
visualizations. Spun out of creative agency Struck in 2011, NUVI is rapidly
becoming the tool of choice for innovative and socially intelligent
organizations and is the exclusive partner in the wire service industry of the
world’s leading commercial newswire, Business Wire, a subsidiary of Berkshire
Hathaway. NUVI reports are a core component of Business Wire’s exclusive GMSM
(Global-Mobile-Social-Measurable) service.


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Dallin Hatch, 801-461-9796
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