2015 MAZDA MX-5 MIATA 25TH ANNIVERSARY EDITION SELLS OUT WITHIN 10 MINUTES

  2015 MAZDA MX-5 MIATA 25TH ANNIVERSARY EDITION SELLS OUT WITHIN 10 MINUTES

- All 100 Limited-Edition Models Were Reserved Via Exclusive Online Pre-Order
Program -

PR Newswire

IRVINE, Calif., May 20, 2014

IRVINE, Calif., May 20, 2014 /PRNewswire/ -- The microsite countdown was set
to 10:25 AM Pacific Daylight Time (PDT) today and within 10 minutes, all 100
of the 2015 MX-5 Miata 25^th Anniversary Edition models were dutifully
reserved. The pre-order program was set to run through 11:25 AM PDT on May 31,
2014 or when 250 customers were registered, whichever came first. The extended
end date proved unnecessary as the consumer anticipation and fervor with which
the limited-edition model was sold was not entirely unexpected but a pleasant
surprise nonetheless.

2015 Mazda MX-5 Miata 25th Anniversary Edition Sells Out Within 10 Minutes

"It is no secret the MX-5 Miata 25^th Anniversary Edition is a
specially-crafted 'Thank you' to every MX-5 fan – former, current and
hopefully future," said Jim O'Sullivan, president and CEO, Mazda North
American Operations (MNAO)."The enthusiasm surrounding the MX-5 since its
debut in 1989 has been nothing short of phenomenal, and we sincerely
appreciate every single person that has experienced the absolute joy of
driving in an MX-5 – whether behind the wheel or as a passenger. Since day
one, this vehicle has been a true driver's car and we hope to continue to
build upon its dynamic legacy for generations to come."

Faster than the dial-up connections of yore, 250 registrants accessed the
25^th anniversary pre-order microsite.Registered customers will be contacted
directly by MNAO, of which the first 100 verified will be given the
opportunity to pre-order an anniversary model.Upon verification of purchase
intent and transmission selection, the customer's information will then be
forwarded to the dealership of their choosing to finalize the transaction. The
anniversary model will arrive in dealerships beginning late summer, as will
the rest of the 2015 model-year MX-5 Miata lineup.

Pricing for the MX-5 Miata 25^th Anniversary Edition starts at $32,205[1] MSRP
vehicles equipped with a six-speed manual transmission and at $32,655 MSRP for
those equipped with an automatic.There are no additional packages available
and all anniversary models are equipped with a Power-Retractable Hard Top.

Additionally, MX-5 Miata 25^th Anniversary Edition owners each will receive a
custom-crafted Tourneau watch and display winder box. The Swiss-made,
stainless steel watch sports Italian-made genuine leather black straps with
contrast Mazda-signature Soul Red stitching and a deployant buckle.At 42
millimeters in diameter, the watch features a genuine sapphire crystal face
with an anti-glare coating, as well as a genuine sapphire crystal on the
see-through case back to showcase the watch movement and rotor.The exhibition
case back features a 25-jewel ETA 2824-2 movement with special two-tone Cotes
de Geneve decor. Each watch and display set also will feature MX-5 and 25^th
Anniversary logos.

About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity.For more information on Mazda vehicles, including photography and
B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

[1] Starting price is manufacturer's suggested retail price (MSRP) for lowest
trim level. MSRP does not include $795 destination charge (Alaska $840),
title, taxes, license, options and dealer charges. Actual prices set by dealer
and may vary.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700 dealers.
Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For
more information on Mazda vehicles, including photography and B-roll, please
visit the online Mazda media center at www.mazdausamedia.com.

Photo - http://photos.prnewswire.com/prnh/20140520/89746
Logo- http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Beverly Braga, Mazda North American Operations, (949) 727-6751; Eric
Booth, Mazda North American Operations, (949) 727-6144
 
Press spacebar to pause and continue. Press esc to stop.