STMicroelectronics, a Connected-Device Leader, Again Named Title Sponsor of Wearable Technologies Innovation World Cup

STMicroelectronics, a Connected-Device Leader, Again Named Title Sponsor of
Wearable Technologies Innovation World Cup

GENEVA, May 19, 2014 (GLOBE NEWSWIRE) -- STMicroelectronics, a global
semiconductor leader serving customers across the spectrum of electronics
applications, and a top-tier supplier of technology for the booming wearable
market, will once again be the title sponsor of the Wearable Technologies
Innovation World Cup in 2014/2015.

With a broad product portfolio and a hardware and software ecosystem ideally
suited to enable the burgeoning market, ST sees the Wearables Technology
Innovation World Cup as an opportunity to further encourage creativity and
plant the seeds that will bloom to produce the next generation of innovative
wearable devices. ST is supporting developers with its STM32Nucleo boards,^1
BlueNRG shields,^2 and BlueNRG-based Bluetooth^® Smart USB dongles ^3 along
with relevant STM32Cube development software, and will provide these tools
free, in any combination, to the first 100 contestants. Among these kits is
ST's recently launched BlueNRG shield, an affordable Bluetooth Low Energy
development kit that works with STM32 Nucleo open microcontroller platform,
supports Arduino connectivity, and is the first in a growing ecosystem of
specialized shields to facilitate and accelerate development projects.

"Look around at the cool gadgets all of your friends are wearing. As a leading
supplier of technology, including sensors, microcontrollers, power management,
analog, connectivity, and security, ST is enabling these bracelets, watches,
glasses, and other wearables that are augmenting our lives," said Andrea
Onetti, General Manager Analog and Audio Systems Division, STMicroelectronics.
"Our participation as the Title Sponsor for the second consecutive year is
natural and this year we are increasing our efforts by giving away some of our
outstanding development tools to the first 100 registrants to ensure they keep
the wearables momentum going."

"STMicroelectronics is the world leader in RF and sensor technologies and fits
perfectly to the fast growing WT market and so the Wearable Technologies Group
is very proud to have ST again on board as the title sponsor of its WT
Innovation World Cup," said Christian Stammel, CEO of Wearable Technologies
and Navispace. "Our community will use these great development tools to create
the next generation of wearables."

With a product portfolio that spans the full range of low-power and
high-performance sensors, connectivity ICs, audio amplifiers, op amps, analog
switches, and battery gas gauges for the wearables market, along with an
industry-leading family of STM32 ARM^® Cortex^®-M microcontrollers and an
outstanding choice of development tools, ST is positioned to continue its
success in the wearables market and will continue to grow its ecosystem with
specialized shields.

The Innovation World Cup identifies and supports innovative solutions and
applications worn close to the body, on the body, or even in the body. From
June 1^st to November 15^th 2014, innovators and developers from all over the
world are invited to submit innovative solutions that have the potential to
become real marketable products for Wearable Technologies in the fields of
Sports & Fitness, Healthcare & Wellness, Safety & Security, and Gaming &
Lifestyle. Winners will be announced in February 2015 at the Innovation Cup
award ceremony during Wearable Technologies' Conference Europe.

The 2013/2014 Wearable Technologies Innovation World Cup, sponsored by ST,
drew more than 350 submitted final solutions from among 600 registered
participants.

About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power and automotive products and embedded processing
solutions. From energy management and savings to trust and data security, from
healthcare and wellness to smart consumer devices, in the home, car and
office, at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting more from
technology to get more from life, ST stands for life.augmented.

In 2013, the Company's net revenues were $8.08 billion. Further information on
ST can be found at www.st.com.

STMicroelectronics Contact:
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz@st.com

^1 NUCLEO-F401RE
^2 X-NUCLEO-IDB04A1
^3 STEVAL-IDB003V1

ST Sponsors WT Innovation Cup http://hugin.info/152740/R/1786986/613417.pdf
ST Sponsors WT Innovation Cup_IMAGE
http://hugin.info/152740/R/1786986/613418.jpg

HUG#1786986

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