New Sweetener Gains FDA Approval

                       New Sweetener Gains FDA Approval

PR Newswire

CHICAGO, May 19, 2014

CHICAGO, May 19, 2014 /PRNewswire/ -- Ajinomoto North America, Inc. announced
today that Advantame, an innovative new sweetener, has successfully completed
the food additive petition process for general use in foods and beverages
according to the U.S. Food and Drug Administration (FDA).

Ajinomoto Logo

Advantame has a sweet, clean sugar-like taste. Because it is much sweeter than
most low and non-calorie sweeteners currently available, it is anticipated to
be a top candidate for food and beverage formulations. Heightened attention to
the importance of healthy body weight has significantly increased demand for
ingredients that deliver a good, sweet taste without adding extra calories.

"We are all very excited about Advantame. The clean sugar-like taste means
that it blends very well with sugar and other caloric sweeteners, providing
food and beverage companies with an alternative that has meaningful
nutritional advantages," said Brendan Naulty, Senior Vice President of
Ajinomoto North America, Inc. "Using less caloric sweetener to deliver
good-tasting foods and beverages is a real plus in today's marketplace."

The U.S. follows Australia and New Zealand in its approval of Advantame as a
general purpose sweetener. Final approvals in the European Union and Japan are
pending.

Advantame is made from vanillin and aspartame. Because of its sweetness, it
will be needed only at very low levels in foods and beverages. The sweetener
has very good stability under normal storage and handling conditions. Its
general use approval means it will be allowed in foods and mixes ranging from
table top sweeteners, powered soft drinks, carbonated drinks, and desserts to
chewing gums. Taste panel work shows that in some beverages, sweetness from
caloric sweeteners may be reduced up to 30% with no difference in perceived
flavor and sweetness with the addition of Advantame.

Information about FDA's approval may be found at http://1.usa.gov/1lBEclW
(Federal Register Notice) and
http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm397711.htm (FDA's consumer
site).

About Ajinomoto Co., Inc.
Ajinomoto Co., Inc. is a global manufacturer of high-quality seasonings,
processed foods, beverages, amino acids, pharmaceuticals and specialty
chemicals. For many decades Ajinomoto Co., Inc. has contributed to food
culture and human health through wide-ranging application of amino acid
technologies. Today, the company is becoming increasingly involved with
solutions for improved food resources, human health and global sustainability.

Advantame Logo

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SOURCE Ajinomoto Co., Inc.

Contact: Lisa Watson, lwatson@watsongreenllc.com, 202-251-0012
 
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