SeaWorld Entertainment, Inc. Launches Enhanced Mobile App for SeaWorld, Busch Gardens and Sesame Place parks

SeaWorld Entertainment, Inc. Launches Enhanced Mobile App for SeaWorld, Busch
                        Gardens and Sesame Place parks

New features include interactive park maps, one-touch purchasing, contextual
messaging and games

PR Newswire

ORLANDO, Fla., May 19, 2014

ORLANDO, Fla., May 19, 2014 /PRNewswire/ --SeaWorld Entertainment, Inc.
(NYSE: SEAS) today announces new enhancements to its popular park mobile apps,
available for iPhone and Android devices. The SeaWorld, Busch Gardens and
Sesame Place Discovery Guide mobile apps offer new features for a more
personalized and interactive experience during a park visit, and can be
downloaded free from the Apple or Google Play app stores.

SeaWorld Entertainment, Inc. launches enhanced mobile app for SeaWorld, Busch
Gardens and Sesame Place parks. New features include interactive park maps,
one-touch purchasing, contextual messaging and games. For more information
about the new Discovery Guide mobile apps, check out the video at
SeaWorldParks.com/mobile.

Each park's Discovery Guide app will save guests time and increase their
enjoyment as they navigate through the park using GPS-enabled interactive
maps, access real-time updates of show schedules and events and receive
broadcast park notifications. These combined features are unique to the theme
park industry and address the desires of today's connected customer.

"This announcement is part of our larger focus on guest innovation and the
important role that mobile and social media plays in the travel planning
process," said Jim Atchison, President and Chief Executive Officer for
SeaWorld Entertainment, Inc. "We designed these apps based on consumer
insights and mobile best practices to give our guests a premier user
experience while still allowing us to invest our dollars efficiently."

The multi-year focus on digital innovation includes the recent introduction of
mobile ticketing and responsive Web design, among the first in the theme park
industry. The investments go beyond new technology, but also extend to park
operations for a guest experience that is more interactive and connected.

SeaWorld Entertainment, Inc. worked with TE2 (The Experience Engine Inc.) as
the platform provider to power the apps for a personalized digital in-park
experience using feedback from park guests and users of previous versions of
park apps. Insights from consumer trends and mobile technology leaders guided
the development of new enhancements in three key areas: increased utility,
easy purchasing and social gaming.

Features include:

  oPlanning: Up-to-the-minute ride wait times and show times, ride-height
    filters, car finder function and insider park tips help make the most out
    of a visit. The interactive map provides a walking path showing clear
    starting and ending points with estimated walking time.
  oEasy purchasing and upgrades: This summer, a mobile wallet will be added
    with one-touch purchasing. This allows guests to make spur-of-the-moment
    upgrades to skip lines with Quick Queue or add the All-Day Dining Deal.
    Later this year, new functionality will even allow guests to pre-order
    meals on the go for easy pick up at select locations.
  oPush notifications: Starting next month, guests inside the park will be
    alerted automatically on their mobile device with offers and discounts
    only for app users, such as tours or culinary specials. In future
    releases, guests will receive contextual notifications, based on interests
    particular to each guest.
  oGaming: The 50th Celebration Scavenger Hunt follows a growing trend in
    gaming and is available at all three SeaWorld parks. Guests collect badges
    as they visit locations throughout the park to earn valuable in-park
    rewards. New games for additional parks will be added in 2014.
  oSharing: Fun photo frames used to showcase photos taken in the parks can
    be easily shared on social channels.

The new mobile apps offer a more personalized and interactive approach using
technology that's easy to access from a device guests already use every day.

"Guests are interacting with their smartphone throughout the day," said Darla
Morse, Chief Information Officer. "Our goal was to 'put the park in your
pocket,' using a device they are already familiar with and comfortable using.
These new apps are powered by the TE2 platform that scales across our 11 parks
and is tied into our existing operational systems which ensures the guest will
get a seamless experience."

Mobile app users will be automatically notified to upgrade to the new
Discovery Guide when more new features are launched throughout the year. For
more information about the new Discovery Guide mobile apps, check out the
video at SeaWorldParks.com /mobile.

The app has been deployed on TE2's leading edge Experience-as-a-Service (XaaS)
platform, which allows each park operations group to create and manage
experiences at a local level to ensure the optimal experience for each park.
The platform also provides the ability to test new services and roll out added
functionality throughout the year.

"SeaWorld Entertainment truly took the point of view of their guests,
investing in technology to improve guest engagement with their brand in a more
personal way," said Scott Sahadi, CEO of TE2. "Our company was founded to take
the guest experience to new levels and we look forward to driving this new
innovation with them."

About SeaWorld Entertainment, Inc.
SeaWorld Entertainment (NYSE: SEAS) is a leading theme park and entertainment
company delivering personal, interactive and educational experiences that
blend imagination with nature and enable its customers to celebrate, connect
with and care for the natural world we share. The Company owns or licenses a
portfolio of globally recognized brands including SeaWorld®, Shamu® and Busch
Gardens®. Over its more than 50-year history, the Company has built a
diversified portfolio of 11 destination and regional theme parks that are
grouped in key markets across the United States, many of which showcase its
one-of-a-kind collection of approximately 86,000 marine and terrestrial
animals.The Company's theme parks feature a diverse array of rides, shows and
other attractions with broad demographic appeal which it believes deliver
memorable experiences and a strong value proposition for its guests. In
addition to its theme parks, the Company has recently begun to leverage its
brands into media, entertainment and consumer products.Copies of this and
other news releases as well as additional information about SeaWorld
Entertainment, Inc. can be obtained online at seaworldentertainment.com.
Shareholders and prospective investors can also register to automatically
receive the Company's press releases, SEC filings and other notices by e-mail
by registering at such website.

About TE2 (The Experience Engine, Inc.)
TE2, The Experience Engine™ Inc. is a market leading Experience-as-a-Service
platform (XaaS). TE2 integrates physical and digital experiences across
mobile, web, and wearable technologies resulting in contextually relevant
branded consumer experiences that are personalized, convenient, memorable and
secure. The company's enterprise platform combines time-of-day, customer data,
and proximity to deliver game-changing consumer experiences using Bluetooth
Low Energy Beacons (BLE), GPS, Wi-Fi, NFC and RFID technology.

Photo - http://photos.prnewswire.com/prnh/20140519/89060

SOURCE SeaWorld Entertainment, Inc.

Website: http://www.seaworldentertainment.com
Contact: SEAS Media contact: Aimee Jeansonne Becka /
Aimee.Jeansonne-Becka@SeaWorld.com / 407-226-5258; TE2 Media contact: Ken
Smith / Ken@TheExperienceEngine.com / 858-717-5773
 
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