Alaska Airlines Brings Season's First Copper River Salmon to Seattle

     Alaska Airlines Brings Season's First Copper River Salmon to Seattle

Seattle's top chefs compete in fifth annual Copper Chef Cook-off

PR Newswire

SEATTLE, May 16, 2014

SEATTLE, May 16, 2014 /PRNewswire/ --Alaska Air Cargo today delivered24,100
pounds of the season's first shipment of Alaska Copper River salmon to
Seattle-Tacoma International Airport. The arrival of the fish-filled Boeing
737 marks the start of the summer salmon season and is an annual rite of
passage anticipated by seafood lovers throughout the Pacific Northwest.

At least five more Alaska Airlines flights today will transport salmon from
Cordova, Alaska, to Anchorage, Seattle and throughout the United States. The
flights will have fresh fish from three Alaska seafood processors: Copper
River Seafoods, Ocean Beauty Seafoods and Trident Seafoods.

Alaska Airlines plays a significant role in supporting the Alaska seafood
industry, which is recognized worldwide for its sustainable fishing practices.
Last year, the carrier flew more than 24.5 million pounds of fresh Alaska
seafood to the Lower 48 states and beyond, including 1 million pounds of
Copper River salmon.

"No other airline delivers more Copper River salmon to the Lower 48 than
Alaska Airlines, and making that happen within 24 hours after the fish is
pulled from the water is no small feat," said Betsy Bacon, managing director
of Alaska Air Cargo. "Hundreds of employees from across the state of Alaska,
Seattle and beyond spend months getting ready for the busy summer fish
season."

5th annual Copper Chef Cook-off

Following the arrival of the first fish, three Seattle-area top chefs -- John
Howie, owner of Seastar, Jason Franey of Canlis and Ethan Stowell, owner of
Tavolata -- will compete for the best salmon recipe in Alaska Air Cargo's
fifth annual Copper Chef Cook-off. The chefs will have 30 minutes to prepare
and serve the first catch of the season to a panel of judges, which include
Seahawks place kicker Steven Hauschka; Jay Buhner, Seattle Mariners Hall of
Famer; and Ben Minicucci, Alaska Airlines' chief operating officer. The
airline will announce the winner of the cook-off on Twitter @AlaskaAir. Fish
lovers can follow the competition and share their favorite salmon recipes on
Facebook, Twitter and Instagram using the hashtag #SalmonChef. The recipes
that will be prepared for the Copper Chef Cook-off are available to download
at http://bit.ly/RWP6vn.

Among the onlookers awaiting the arrival of the first fish were 10 Alaska
Airlines Mileage Plan MVP Gold members, and representatives from USO
Northwest, the U.S. Marines and U.S. Coast Guard, who were invited to sample
the season's first Copper River salmon.

Anchorage hosts First Fish parade

Farther north, Copper River Seafoods and local Anchorage-area restaurants are
also welcoming the arrival of Copper River salmon with festivities planned at
Alaska Air Cargo at Ted Stevens Anchorage International Airport. Later this
afternoon, the seafood company will deliver a ceremonial first fish to seven
downtown Anchorage restaurants. Promotional details and the first fish
delivery route are available online at www.copperriverseafoods.com/firstfish.

Enhanced seafood quality training program

Copper River salmon shipped on Alaska Air Cargo arrives as fresh as possible
to grocery stores and restaurants across the nation, thanks in part to a cool
chain training program required of all airline employees who handle
perishables. Alaska Air Cargo employees are required to adhere to strict
seafood quality standards and pass an annual food quality course.

Seafood processors and shippers follow these cool-chain standards to provide a
temperature-controlled environment for proper food handling. The goal is to
keep seafood moving rapidly throughout its journey on Alaska Airlines and
maintain a consistent temperature range from the time it leaves the water to
when it arrives at stores and restaurants.

Note to media: High-resolution photographs of the season's first Copper River
salmon and Alaska Air Cargo's Copper Chef Cook-off will be posted in the
airline's online newsroom image gallery at www.alaskaair.com/newsroom by 11
a.m. Pacific time today.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves nearly 100 cities through an expansive
network in Alaska, the Lower 48, Hawaii, Canada and Mexico. For reservations,
visit www.alaskaair.com. For more news and information, visit the Alaska
Airlines Newsroom at www.alaskaair.com/newsroom.

SOURCE Alaska Airlines

Website: http://www.alaskaair.com
Contact: Bobbie Egan, Alaska Airlines, (206) 392-5101
 
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