Spanish Broadcasting System Launches Mega 96.3FM In Los Angeles, California
---New Brand Reflects Company's Focus on Delivering the Best Entertainment and
Content to Diverse Audiences across Multiple Platforms---
---Mega 96.3FM will be Supported by Innovative Multi-Media Marketing Campaigns
for Advertisers, Strategic Partners, Music Labels and Artists---
LOS ANGELES, May 16, 2014
LOS ANGELES, May 16, ^ 2014 /PRNewswire/ --Spanish Broadcasting System, Inc.
(SBS) (NASDAQ: SBSA) announced today the launch of Mega 96.3FM (KXOL-FM-
96.3FM), a radio station targeting Los Angeles' Hispanic young adults in the
highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with
a unique blend of up tempo, energetic and entertaining programming, appealing
to a diverse Latino audience.
Formerly, Latino 96.3FM, the new Mega 96.3FM began broadcasting today,
supported by imaging from the international superstars, Shakira, Romeo Santos
and Enrique Iglesias. Directly targeting the Los Angeles millennial
generation, Mega 96.3FM's captivating mix of Spanish-Rhythmic-Pop positions
the station as the most innovative and cutting edge format in the marketplace.
The music mix will provide an upbeat blend of pop hits, pop ballads and
Bachata, and will also feature a tropical feel, giving today's listeners the
variety they appreciate. Mega 96.3FM is the country's first Latino general
market radio station that appeals to all Hispanics.
Mega 96.3FM becomes the third SBS Radio station to broadcast a market-specific
version of the "Mega" brand that has a proven track record of being #1 in New
York and Puerto Rico and is recognized as one of the most successful brands in
radio broadcasting history. The new Mega 96.3FM station will benefit from a
stronger signal, a stronger brand and a stronger format. Mega 96.3FM will
leverage SBS' multi-platform assets – as well as its vast infrastructure and
relationships – to create special events, one-of-a-kind national and local
promotions, innovative technologies and products by artists such as Shakira,
Romeo Santos, Alejandro Fernandez, Enrique Iglesias, Ricky Martin, Prince
Royce, Ricardo Arjona, Wisin & Yandel and many more.
"Spanish Broadcasting System has consistently pushed beyond the traditional
boundaries of radio to reach millions of Latinos through a premiere
combination of broadcast, online and mobile assets, as well as a dynamic and
growing live entertainment platform," said Raul Alarcon, President, CEO and
Chairman of SBS. "Our strong connections with the top-talent in Latino pop
music and our proven promotional and programming expertise has supported our
efforts to expand our brands nationally and extend our audience. Wherever
Latinos want to access our content, we'll be there with the most innovative
formats via broadcast, online and live."
"Radio is both our history and the foundation upon which we will continue to
grow our company moving forward," continued Mr. Alarcon. "As we evolve our
company, we will continue to serve our increasingly diverse audience and local
communities with the best content – music, news, emergency information, and
public service -- wherever they expect it, while supporting advertisers,
strategic partners, music labels and artists with creative, multi-platform
marketing opportunities that reach, activate and engage target audiences like
no one else."
"Our extensive research in the Los Angeles market showed a need for a distinct
format that fits the diversity, passion and energy of one of the hottest
cities in America," stated Jesus Salas, EVP of Programming of SBS Radio. "We
are confident Mega 96.3FM will become an instant favorite among the
In addition to its revolutionary music format, Mega 96.3FM will also feature
some of the hottest and most dynamic on-air talent in Los Angeles. The talent
line-up will be announced in the coming days.
"We are very excited to introduce Mega 96.3FM to Los Angeles," stated Bill
Shadorf, VP West Coast Market Manager of SBS. "With this refreshing of the
brand and format we will meet the needs of a wide variety of listeners in the
nation's largest Hispanic radio market."
Mega 96.3FM joins the SBS Radio Los Angeles family with sister station 97.9FM
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded
Hispanic-controlled media and entertainment company in the United States. SBS
owns and operates 20 radio stations located in the top U.S. Hispanic markets
of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico,
airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban
format genres. The Company also owns and operates MegaTV, a television
operation with over-the-air, cable and satellite distribution and affiliates
throughout the U.S. and Puerto Rico. SBS also produces live concerts and
events and owns 21 bilingual websites, including www.LaMusica.com, a bilingual
Spanish-English online site providing content related to Latin music,
entertainment, news and culture. The Company's corporate Web site can be
accessed at www.spanishbroadcasting.com.
For more information please visit: www.spanishbroadcasting.com
Media & Press Contact:
Vladimir Gomez, Spanish Broadcasting System, Inc., Director, Marketing and
Communications (786) 510-8841, email@example.com
SOURCE Spanish Broadcasting System, Inc.
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