T-Mobile USA: Univision & T-Mobile Launch "Univision Mobile" a Pioneering New
Wireless Service Designed For Hispanic Americans
Univision Mobile to Launch May 19^th exclusively at Walmart and in Dealer
Locations across the United States including Puerto Rico
NEW YORK, NY AND BELLEVUE, WA, May 15, 2014 - Univision Communications Inc.
and T-Mobile US, Inc. (NYSE: TMUS) are joining forces to launch Univision
Mobile, a pioneering wireless service created specifically for Hispanic
Americans. The new service combines the insights and programming content of
Univision, the leading media company serving Hispanic America, with T-Mobile's
wicked-fast network and Un-carrier(TM) wireless innovation and know-how. The
new service will be available nationwide beginning May19^th.
Univision Mobile, with service provided by T-Mobile, promises affordable,
flexible wireless service developed from the ground up to meet the unique
needs of today'sHispanic Americans. Anchored by the Univision Rewards program
and portal, Univision Mobile also gives customers access to tailor-made
content, events and apps - right out of the box, Univision Mobile customers
are a click away from unique Univision content.
"Univision Mobile's services and features have been created to satisfy the
needs of the U.S. Hispanic community," said Kevin Conroy, President, Digital &
Enterprise Development, Univision Communications, Inc. "We're providing the
best value, no annual contract wireless service plans specifically tailored to
our audience's needs. This partnership further reinforces our commitment to
serve our audience in every way possible and also clearly demonstrates how
Univision is the gateway for any brand looking to connect with the influential
and fast growing U.S. Hispanic community."
With a population of nearly 56 million, Hispanic Americans are among America's
fastest growing groups. And, according to Nielsen, nearly three out of four
Latinos ownsmartphones(72 percent), close to 10 percentage points higher
than average in the United States. Moreover, a staggering 49 percent of
Latinos say they plan to replace or upgradesmartphoneswithin the next six
months, based on findings from a recent Nielsen survey. Built on T-Mobile's
cutting-edge, data-strong network, Univision Mobile is uniquely suited to meet
the needs of the highly connected, tech-savvy Hispanic American community -
which has adopted smartphones at a much higher rate than any other group.
"Hispanic Americans are among the largest, most important and most influential
groups in the US today," said Mike Sievert, Chief Marketing Officer for
T-Mobile, "And they deserve wireless tailored to their interests and needs.
Univision Mobile is a completely unique wireless experience built to provide
Hispanic Americans with both the content and mobile experience they crave from
two brands they know and trust."
As the exclusive national retailer, Walmart will offer Univision Mobile in
approximately 1,800 of its stores throughout the country. The service will
also be available at 6,000 independent dealer locations serving Hispanic
communities throughout the country.
"As our customers continue to make the switch to no-contract wireless plans,
we're excited to provide them with another exceptional service that delivers
what they want at a disruptive value," said Mehrdad Akbar, vice president of
wireless for Walmart U.S. "With more than 16 million Hispanic customers in our
stores each week, we also know staying in touch with friends and loved ones
outside the U.S. is very important. Univision Mobile will help them stay
connected while providing access to the media content they want."
Unlike carriers that try to lure in Hispanic customers with an international
calling option for an added charge, dubbing it their "Hispanic Plan,"
Univision Mobile's services and features have been custom built to satisfy the
needs of the U.S. Hispanic community, including:
oAffordable "No Annual Contract" Plans
oUnlimited Nationwide Talk and Text plans for just $30 per month
oUnlimited Nationwide Talk, Text, and Web plans starting at just $45
per month ($45 plan includes up to 2.5GB of high-speed data)
oInternational features in all plans: To address the international calling
needs of Hispanic consumers, all Univision Mobile plans automatically
oUnlimited international texting from the U.S. to select Latin
American countries and 200+ countries and destinations around the
o100 minutes to call mobile or landline numbers from the U.S. to eight
Latin American countries, including Mexico
oUnique Univision rewards
oRingtones and Wallpapers
oSneak peeks of new Univision shows and premieres
oOpportunities for behind-the-scenes VIP access to Univision events
and television/radio personalities
oUnivision Mobile "portal"
oGives smartphone customers access to news, sports, and entertainment,
as well as Univision apps, including UVideos and Uforia
Customers can bring along their own compatible devices by simply purchasing a
SIM card, or they can choose from a wide array of available devices. Customers
with capable smartphones can also download the Univision Mobile application
for access to additional content and rewards and to track their minutes, text
and data usage.
Taxes & fees additional. $45 plan includes up to 2.5GB of 3G web, then slowed
to 2G speeds for remainder of account cycle. Calls & text must originate on
T-Mobile's U.S. network. Portal & apps availability depends on selected plan.
See UnivisionMobile.com for service, coverage & country lists.
Univision Communications Inc.
T-Mobile US, Inc.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving
Hispanic America. The Company, a leading content creator in the U.S., includes
Univision Network, one of the top five networks in the U.S. regardless of
language and the most-watched Spanish-language broadcast television network in
the country reaching approximately 95% of U.S. Hispanic television households;
UniMás, a leading Spanish-language broadcast television network reaching
approximately 89% of U.S. Hispanic television households; Univision Cable
Networks, including Galavisión, the country's leading Spanish-language cable
network, as well as Univision tlnovelas, a 24-hour cable network dedicated to
novelas, Univision Deportes Network, a 24-hour cable network dedicated to
sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news,
and an additional suite of cable offerings - De Película, De Película Clásico,
Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or
operates 62 television stations in major U.S. Hispanic markets and Puerto
Rico; Univision Radio, the leading Hispanic radio group which owns and/or
operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and
Puerto Rico, as well as Uforia, the leading Hispanic digital music service;
UVideos, the first bilingual digital video network serving Hispanic America;
an Interactive network of online and mobile apps and products including
Univision.com, which continues to be the No. 1 most-visited Spanish-language
website among U.S. online Hispanics, and Univision Partner Group, a
specialized advertising and publisher network. UCI's assets also include a
minority stake in El Rey Network, a new 24-hour English-language network
founded by maverick filmmaker Robert Rodriguez, and a joint venture with
Disney/ABC Television Network for Fusion, a news, pop culture and satire TV
and digital network. Headquartered in New York City, UCI has television
network operations in Miami and television and radio stations and sales
offices in major cities throughout the United States. For more information,
please visit Univision.net.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the
way consumers and businesses buy wireless services through leading product and
service innovation. The company's advanced nationwide 4G and expanding 4G LTE
network delivers outstanding wireless experiences for customers who are
unwilling to compromise on quality and value. Based in Bellevue, Wash.,
T-Mobile US provides services through its subsidiaries and operates its
flagship brands, T-Mobile and MetroPCS. It currently serves approximately 49.1
million wireless subscribers and provides products and services through 70,000
points of distribution. For more information, please visit
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The issuer of this announcement warrants that they are solely responsible for
the content, accuracy and originality of the information contained therein.
Source: T-Mobile USA via Globenewswire
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