Budweiser's Patriotic Packaging Returns: Military Families Set to Benefit from
Sales and Series of Activities
This Summer Marks Budweiser Network's Largest Donation to Folds of Honor
Foundation; Supported by Summer Budweiser Clydesdales Tour, Special Fourth of
July Ceremony, CharityBuzz Partnership
ST. LOUIS, May 15, 2014
ST. LOUIS, May 15, 2014 /PRNewswire/ --Just in time for the Memorial Day
holiday and summer barbecue season, the ever-popular, limited-edition red,
white and blue Budweiser cans and bottles have arrived on shelves. This year
marks an even larger commitment to helping military families—with Budweiser
and its wholesaler family donating more than $3 million dollars to the Folds
of Honor Foundation.
Budweiser’s limited-edition red, white and blue patriotic packaging returns
for summer. Budweiser is making its largest ever, single-year contribution to
military families with a $3 million donation to Folds of Honor in 2014. Beer
drinkers can enter a code from specially marked packages of Budweiser to
trigger a $1 donation to Folds of Honor.
Now through August 15, beer drinkers can enter a code contained inside
specially marked packages of Budweiser on Budweiser.com/donate to trigger a $1
donation to Folds of Honor, accounting for up to $1 million combined with
wholesaler contributions for a more than $3 million total donation to Folds of
Honor in 2014. With each educational scholarship valued at $5,000, Budweiser
and its wholesaler network's estimated more than $3 million donation will
provide more than 600 scholarships to families of soldiers killed or disabled
Since first partnering with Folds of Honor Foundation in 2010, Budweiser and
its wholesalers have raised nearly $10 million for military families,
accounting for thousands of scholarships across the country.
"The most important thing we as Americans can do is let military families know
we haven't forgotten the sacrifices they and their loved ones have made for
our freedom," said Major Dan Rooney, founder, Folds of Honor Foundation.
"Thanks to the longstanding commitment of Budweiser and its network of
wholesalers, thousands of people have been able to pursue their dreams and
recognize achievements that may have before seemed impossible."
Budweiser, with the help of its wholesalers, also plans to honor this year's
recipients with a series of personal scholarship deliveries via the
world-famous Budweiser Clydesdales, beginning at the Patriot Cup golf
tournament in Tulsa, Okla. over Memorial Day weekend, continuing on to San
Diego, Calif., on Saturday, June 21, and then making their way across the
country until they arrive at New Jersey's Liberty Landing Marina for a special
ceremony on Friday, July 4. The Budweiser Clydesdales will also help
Anheuser-Busch honor military veterans at the 115th VFW National Convention,
taking place in Budweiser's hometown of St. Louis, Mo., on July 22.
Coupled with its donation to Folds of Honor, Budweiser is encouraging the rest
of the country to join in supporting military families with a series of
Charitybuzz.com auctions. By visiting the Folds of Honor page on
Charitybuzz.com/Budweiser, bids can be placed on a number of exclusive
experiences from Budweiser, including a go-cart race with Kevin Harvick, a
foursome at TPC Sawgrass and tickets to such events as the MLB All-Star Game,
Super Bowl XLIX, the Budweiser Made in America Music Festival and the 2015
"Budweiser celebrates America and our military every single day, but this
summer is especially important as we welcome thousands of troops home from
overseas," said Brian Perkins, vice president, Budweiser. "Our ultimate goal
is to make it possible for everyone to say thank you, whether it's by
triggering a donation to Folds of Honor with a case of Budweiser, bidding on
an auction item, or attending an event with the Budweiser Clydesdales. The
sacrifices made by our military and their families are deserving of a
Budweiser, an American-style lager, was introduced in 1876 when company
founder Adolphus Busch set out to create the United States' first truly
national beer brand – brewed to be universally popular and transcend regional
tastes. Each batch of Budweiser follows the same family recipe used by five
generations of Busch family brewmasters. Budweiser is a medium-bodied,
flavorful, crisp and pure beer with blended layers of premium American and
European hop aromas, brewed for the perfect balance of flavor and refreshment.
Budweiser is made using time-honored methods including "kraeusening" for
natural carbonation and Beechwood aging, which results in unparalleled balance
and character. The brand celebrates great times and has used the phrase "Grab
Some Buds" in advertising since 2010.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7 percent share of U.S. beer sales to retailers. The company brews
Budweiser and Bud Light, two of the world's largest-selling beers.
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo. For more information,
About Folds of Honor
FHF was founded in May 2007 by Major Dan Rooney, a former F-16 Fighter Pilot
with the Oklahoma Air National Guard, PGA Professional, and USGA member. A
decorated military pilot, Maj. Rooney has served three combat tours in Iraq.
It was after his second tour, while a passenger on a commercial flight, that
Maj. Rooney witnessed an event that would profoundly change his life. As the
plane landed, the pilot announced, "Ladies and gentlemen, we have an American
hero on board – Corporal Brock Bucklin. And his twin brother, Corporal Brad
Bucklin, is accompanying him home from Iraq. As a sign of respect, please
remain seated while Cpl. Bucklin's family receives him in his final
homecoming." Maj. Rooney watched through the window of the plane as the
flag-draped casket was lowered. He saw a family waiting for Brock, and a
little four-year old boy waiting for his father. This tragic homecoming
inspired Maj. Rooney to create the Folds of Honor Foundation. To learn more
about FHF, visit www.foldsofhonor.org.
Jeff Grass, Budweiser
Jen Crichton, Weber Shandwick
Photo - http://photos.prnewswire.com/prnh/20140514/87795
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