Cooper Tire & Rubber Company Outlines Financial Targets and Strategies at Investor Day

  Cooper Tire & Rubber Company Outlines Financial Targets and Strategies at
  Investor Day

  *Sustained annual operating profit target of 8% to 10%
  *Long-term goal to reach more than 10% annual operating profit and $5 to $6
    billion in annual net sales
  *Future ownership of joint venture in Rongcheng, China still to be
    determined; outcome may impact specific plans and timing related to
    financial targets

Business Wire

FINDLAY, Ohio -- May 15, 2014

At its Investor Day in New York today, Cooper Tire & Rubber Company (NYSE:
CTB) outlined its strategies for continued strong shareholder value creation.
Management detailed plans to support sustained annual operating profit of 8%
to 10% while also targeting more than 10% operating profit and $5 to $6
billion in annual net sales as a long-term goal. Cooper continues to move
forward on the path to determine the future ownership of Cooper Chengshan
(Shandong) Tire Company Ltd. (CCT), its joint venture in Rongcheng, China, per
the process set forth in the agreement with its joint venture partner, as
announced on January 31, 2014. The future ownership of CCT may impact specific
plans and timing related to achieving the financial targets.

“Cooper has strengthened the foundation of our business over the past several
years by improving efficiencies and enhancing our technical capabilities to
launch world-class products in the fastest growing and highest value segments
of the tire business,” said Cooper Chairman, Chief Executive Officer and
President Roy Armes. “We have transformed our manufacturing cost base,
resulting in a balanced and competitive manufacturing footprint, and we’ve
achieved strong operating and shareholder results. Through solid execution of
our strategic plan, Cooper is poised for continued profitable growth, having
developed a geographic manufacturing footprint well positioned to sell into
our key markets with great performing, cost competitive tires and with
additional capacity to support future expansion. In fact, with our current
assets, we have the potential to expand by 17 million to 18 million units at
one-third the cost of equivalent greenfield plant expansion. Going forward, we
are focused on continuing to improve our globally competitive manufacturing
cost structure while delivering great products and driving demand for our
house brands across our regions in the most attractive product segments. In
addition, we plan to continue to increase original equipment (OE) penetration
when it aligns with our strategic plan. Cooper remains committed to China as a
growth region and to the global truck and bus radial (TBR) tire market
regardless of the ultimate outcome of CCT ownership. Overall, our goals are
aggressive, but attainable, and we’re excited to start writing the next
chapter in our company’s 100-year history,” Armes concluded.

Operational Excellence Expected to Enable Manufacturing Efficiencies Worldwide
and Drive Further Operating Margin Improvement

Cooper has dramatically expanded its global manufacturing footprint through
acquisitions in China, Mexico and Serbia to enable a cost-competitive,
near-sourcing strategy with more than 40% of the company’s current
manufacturing capacity in traditionally low-cost countries. The company has
also significantly improved operating margin, achieving operating margins of
9.4% in 2012, 7% in 2013, and 10.2% in the first quarter of 2014, which
compares with negative 7.5% operating margin at the end of 2008. This was
achieved in part through Cooper’s focus on operational excellence, which led
to a 16% reduction in manufacturing costs from 2008 to 2012. Cooper
anticipates another 14% in manufacturing cost reductions by 2017 through
projects that position Cooper plants worldwide to be even more globally
competitive while retaining a focus on safely producing high quality products.
These efforts include increased automation in production facilities and
product family consolidation, which, by 2020, is expected to decrease the
number of global product families by 60%. This will drive a reduction in
complexity and manufacturing costs, enhance sourcing flexibility, and speed-up
product development, while continuing to allow for product differentiation
within global regions.

Global Technical Capabilities Drive New Products and New Products Drive the

By investing in innovation and technology worldwide, Cooper has successfully
developed market-leading products and plans to accelerate new product
development into the future. The company’s global technical footprint, with
research and development (R&D) centers in North America, the U.K. and China,
helps Cooper maximize its return on R&D investment through ready-to-use
advanced technologies that are applicable across product ranges and by
creating product families that can be regionally customized. Cooper has earned
important third-party recognition for its products. In the U.S., new
products—those introduced within the past two years—now make up approximately
30% of annual sales. Cooper’s product introduction schedule for 2014 calls for
a record number of new tires to be launched during the year, including an
innovative premium passenger car tire, the CS5 Touring.

North America Strategy Focuses on Continued Mix Shift, Strategic OE
Positioning, Additional TBR Share and Expansion in Latin America

In its North American Segment, Cooper has built a strong manufacturing
footprint throughout the U.S. and Mexico. Since 2009, the company has expanded
North America net revenues and has made the segment significantly more
profitable. In fact, from 2009 to 2012, net sales grew from $2 billion to $3.1
billion at a compound annual growth rate (CAGR) of 16%, or 54% in total. This
was driven primarily by pricing and product mix improvements. In 2013,
specific factors, including Cooper’s implementation of an ERP system and
increased imports of foreign tires that hit the U.S. upon the expiration of
the ITC 421 tariff, negatively impacted the North American segment. The impact
of these factors has lessened over time, and Cooper’s North American Segment
increased unit shipments in the first quarter of 2014. Even without the full
contribution of Roadmaster TBR products, which were supply-constrained due to
the now-resolved labor issues at CCT, the segment achieved operating profit of
12.2% in the first quarter of 2014.

Going forward, Cooper’s North America strategy will be driven by anticipated
enhancements in mix and margin, achieved through a continuation of exciting
products entering the market, sales growth in the Cooper brand, converting
capacity to grow sales of more premium products, and increasing the company’s
presence in underpenetrated channels. In addition, while Cooper will remain
primarily a replacement tire company, plans include increasing participation
in the OE channel when it aligns with the company’s strategic plan. Overall,
management expects that OE will ultimately account for no more than 10% of its
total business in North America. Growth plans in North America will also be
bolstered by leveraging Cooper’s footprint in Latin America, including
expansion of manufacturing in Mexico and growing sales in key markets within
the region.

International Segment Growth Expected to be Fueled by Continued Expansion in
China and Core Market Growth in Europe

Cooper’s International Segment has grown rapidly. From 2009 through 2012,
segment sales grew at a 17% CAGR from $1 billion to $1.6 billion as units
increased between 12% and 14% each year. Operating profits over this period
expanded from 7.3% in 2009 to 9.1% in 2012. The company’s plan for the
International Segment is to continue to drive profitable sales and ultimately
grow the business to deliver half of Cooper's total global revenues. In China
specifically, Cooper expects to drive sales growth by increasing the pace of
new product introductions and significantly expanding points of distribution.
Cooper plans to grow its already established OE business in China, as it is
key to driving consumer replacement tire pull-through in the region. As
previously indicated, Cooper is committed to growing its presence in China
regardless of the ultimate outcome of CCT ownership, although this may have an
impact on the specific plans and timing related to financial targets. In
Europe, Cooper will focus on profitable growth in Western Europe by
strengthening its product offering and improving brand awareness, as well as
by driving growth in core markets such as the U.K. and Germany. In addition,
the company anticipates leveraging local sourcing in Europe to improve
customer service, continuing to enhance its manufacturing cost
competitiveness, and growing in high potential regions such as Eastern Europe.
Such markets will be served by Cooper’s Serbia manufacturing plant, which
provides the advantages of competitive cost production and in-market
manufacturing, while also having duty-free status with the European Union and

Financial Plans Include Growth in Sales, Operating Profit and Cash Flow as
well as Capital Expenditures for Maintenance, High-Return Improvements and
Capacity Expansion

From 2008 through 2013, Cooper increased annual operating profit from negative
7.5% to 7%, and looks to sustain annual operating profit of 8% to 10%. The
company has started toward this goal by achieving strong first quarter 2014
operating profit of 10.2%. Cooper’s long-term goal is to exceed 10% annual
operating profit and achieve global revenues of $5 billion to $6 billion.

The company expects to continue to improve cash generation, allowing for
investment in high-return projects for its business and other uses. According
to Chief Financial Officer Brad Hughes, “Cooper is a strong company with a
positive future ahead. The ultimate ownership of the CCT joint venture may
impact specific plans and timing related to our financial targets, as well as
our capital deployment plans for 2014. CCT ownership must be resolved before
we can be specific about these matters, yet we are confident that with any
ownership outcome, Cooper is well positioned to grow and to continue to drive
strong shareholder value creation,” he concluded.

Cooper Investor Day Webcast

An archive of the May 15, 2014 Cooper Investor Day is accessible to all
interested investors and parties at
or via the Cooper investor relations website at for 30 days.

Forward Looking Statements
This release contains what the Company believes are “forward-looking
statements,” as that term is defined under the Private Securities Litigation
Reform Act of 1995, regarding projections, expectations or matters that the
Company anticipates may happen with respect to the future performance of the
industries in which the Company operates, the economies of the United States
and other countries, or the performance of the Company itself, which involve
uncertainty and risk. Such “forward-looking statements” are generally, though
not always, preceded by words such as “anticipates,” “expects,” “will,”
“should,” “believes,” “projects,” “intends,” “plans,” “estimates,” and similar
terms that connote a view to the future and are not merely recitations of
historical fact. Such statements are made solely on the basis of the Company’s
current views and perceptions of future events, and there can be no assurance
that such statements will prove to be true. It is possible that actual results
may differ materially from those projections or expectations due to a variety
of factors, including but not limited to:

• volatility in raw material and energy prices, including those of rubber,
steel, petroleum based products and natural gas and the unavailability of such
raw materials or energy sources;

• the failure of the Company’s suppliers to timely deliver products in
accordance with contract specifications;

• changes in economic and business conditions in the world;

• failure to implement information technologies or related systems, including
failure by the Company to successfully implement an ERP system;

• increased competitive activity including actions by larger competitors or
lower-cost producers;

• the failure to achieve expected sales levels;

• changes in the Company’s customer relationships, including loss of
particular business for competitive or other reasons;

• the ultimate outcome of litigation brought against the Company, including
stockholders lawsuits relating to the Apollo merger as well as products
liability claims, in each case which could result in commitment of significant
resources and time to defend and possible material damages against the Company
or other unfavorable outcomes;

• changes to tariffs or the imposition of new tariffs or trade restrictions;

• changes in pension expense and/or funding resulting from investment
performance of the Company’s pension plan assets and changes in discount rate,
salary increase rate, and expected return on plan assets assumptions, or
changes to related accounting regulations;

• government regulatory and legislative initiatives including environmental
and healthcare matters;

• volatility in the capital and financial markets or changes to the credit
markets and/or access to those markets;

• changes in interest or foreign exchange rates;

• an adverse change in the Company’s credit ratings, which could increase
borrowing costs and/or hamper access to the credit markets;

• the risks associated with doing business outside of the United States;

• the failure to develop technologies, processes or products needed to support
consumer demand;

• technology advancements; the inability to recover the costs to develop and
test new products or processes;

• the impact of labor problems, including labor disruptions at the Company,
its joint ventures, including CCT, or at one or more of its large customers or

• failure to attract or retain key personnel;

• consolidation among the Company’s competitors or customers;

• inaccurate assumptions used in developing the Company’s strategic plan or
operating plans or the inability or failure to successfully implement such

• failure to successfully integrate acquisitions into operations or their
related financings may impact liquidity and capital resources;

• the ability to sustain operations at CCT, including obtaining financial and
other operational data of CCT;

• changes in the Company’s relationship with its joint-venture partners, or
changes in the ownership structure of its joint ventures, including changes
resulting from the previously announced agreement between the Company and the
CCT joint-venture partner;

• the inability to obtain and maintain price increases to offset higher
production or material costs;

• inability to adequately protect the Company’s intellectual property rights;

• inability to use deferred tax assets; and

• the ultimate outcome of legal actions brought by the Company against
wholly-owned subsidiaries of Apollo Tyres Ltd.

It is not possible to foresee or identify all such factors. Any
forward-looking statements in this release are based on certain assumptions
and analyses made by the Company in light of its experience and perception of
historical trends, current conditions, expected future developments and other
factors it believes are appropriate in the circumstances. Prospective
investors are cautioned that any such statements are not a guarantee of future
performance and actual results or developments may differ materially from
those projected.

The Company makes no commitment to update any forward-looking statement
included herein or to disclose any facts, events or circumstances that may
affect the accuracy of any forward-looking statement. Further information
covering issues that could materially affect financial performance is
contained in the Company’s periodic filings with the U. S. Securities and
Exchange Commission (“SEC”).

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB)  is the parent company of a global
family of companies that specialize in the design, manufacture, marketing, and
sales of passenger car and light truck tires. Cooper has joint ventures,
affiliates and subsidiaries that also specialize in medium truck, motorcycle
and racing tires. Cooper's headquartersis in Findlay, Ohio, with
manufacturing, sales, distribution, technical and design facilities within its
family of companies located in 11 countries around the world. For more
information on Cooper, visit,


Cooper Tire & Rubber Company
Investor Contact:
Media Contact:
Anne Roman, 419-429-7189
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