Adobe Analytics Expands Market Lead With Advanced Capabilities

  Adobe Analytics Expands Market Lead With Advanced Capabilities

New Predictive Analytics Capabilities and Live Stream (Real-time Event
Firehose) Help Marketers Reach High-Value Audiences

Adobe Summit EMEA 2014

Business Wire

LONDON -- May 14, 2014

Adobe Summit EMEA, The Digital Marketing Conference — Adobe (Nasdaq:ADBE)
today announced powerful new capabilities for Adobe Analytics, the data and
analytics backbone of Adobe Marketing Cloud, that will help marketers make
precise, data-driven decisions to drive return on marketing spend. Having
today been named a leader with the strongest position in The Forrester Wave™:
Web Analytics Q2, 2014 Report, Adobe Analytics now extends its market lead
with live stream (real-time event firehose), predictive marketing decision
trees, new mobile app analytics and Apple iBeacon support.

“The Adobe Marketing Cloud is the most integrated set of marketing solutions,
and it all centers on industry-leading analytics that is second to none,” said
Bill Ingram, vice president of Adobe Social and Adobe Analytics, Adobe.
“Today’s news takes the power of Adobe Analytics to a new level, with
predictivecapabilities and mobile functionality that ensure marketers can
maximize both impact and revenue.”

New Adobe Analytics functionality includes:

  *Live stream – Marketers now have access to the full stream of live event
    data feeding into Adobe Analytics, including real-time data from Adobe
    Target, Adobe Social, and Adobe Media Optimizer. Live stream will enable
    marketers to leverage real-time dashboards displaying events as they
    unfold, in-session remarketing to help when consumers appear stuck in a
    browsing session, and instant traffic visualizations from a specific
    channel or referral site. Adobe Analytics Premium customers can take
    advantage of live stream immediately without any implementation changes.
  *Predictive analytics – Using new decision trees in Adobe Analytics, 
    marketers can now predict the most likely decisions a customer will make
    and influence whether they will buy a product or service, watch a video,
    or take another desired action. Traits such as geography, gender and
    purchase history are factored into predicting a customer’s digital
    journey. Using real-time data visualization, marketers can then
    personalize live offers to reach their customers with the right
    information at the right time. Decision trees will enable marketers to
    create intelligent rules for website targeting and email offers, and to
    assist call center agents to personalize customer conversations as they
    are happening.
  *Unified segment builder – Marketers can now quickly discover, create,
    preview and manage high-value audience segments through the new,
    sophisticated segment builder. Audience segments are easily created by
    dragging and dropping key variables, such as gender, region, average order
    value, and more. Once created, these audience segments can be shared
    across solutions through Master Marketing Profile, a core service of Adobe
    Marketing Cloud, and enable marketers to tailor their campaigns across
    multiple workflows.
  *Mobile app analytics – Marketers can now tie successful mobile app
    downloads to campaigns and attribute actions taken in the app to measure
    the success of the campaign. This could include information on how users
    get started using the app, user engagement while in the app, how users
    share app content via social media, and product purchases, providing deep
    insights into the lifetime value of app users. Mobile app analytics
    enables marketers to move their customers from mobile websites to
    high-loyalty app experiences and attribute app usage activity to their
  *Apple iBeacon support – Adobe is the first mobile provider to measure and
    respond to user engagement in mobile apps connected to iBeacons in sports
    stadiums, retail stores and other external venues. Analytics for Apple
    iBeacon enables marketers to deliver personalized content or offers to
    consumers on their mobile devices while they are shopping, browsing a
    trade show floor, or otherwise moving through the environment connected to

Customer Quotes

  *“After a thorough review of the market, we chose Adobe Analytics to
    satisfy our current and future analytics and optimization needs,” said
    David Williams, head of customer intelligence, ASOS. “We needed a solution
    that could scale globally with our business, improve productivity, and
    offer out-of-the box integration with our key partners to deliver more
    value from our existing investments. Adobe’s constant pace of innovation
    continues to deliver value for our business, and live stream (the event
    firehose) is the latest capability that opens up exciting opportunities
    for how we engage with customers.”
  *“The new segment builder in Adobe Analytics is enabling the kind of
    flexibility that a company like Starwood needs to manage the millions of
    customers that enjoy our 1,200 properties worldwide,” said Jen Yacenda,
    associate director of digital analytics, Starwood Hotels. “We rely on
    Adobe Analytics to help us better understand the online behaviors of our
    guests and leverage critical insights to drive future interactions with
    our customers.”


The new functionality in Adobe Analytics is expected to be available to
customers in Spring 2014. Live stream and advanced analytics capabilities
require a license for Adobe Analytics Premium.

Helpful Links

  *Free copy of The Forrester Wave™: Web Analytics Q2, 2014 Report
  *Adobe press release on The Forrester Wave: Web Analytics Report Results
  *Link to five unique visualizations powered by “Adobe Analytics
    live stream”
  *Adobe Analytics on Twitter

About Adobe Analytics

Adobe Analytics is the award-winning analytics backbone of Adobe Marketing
Cloud. It is the industry’s best-selling, and most advanced enterprise
analytics solution, used by more than 140,000 marketers and analysts at the
world’s largest brands to better understand their businesses by leveraging big
data. Adobe Analytics measures nearly 7 trillion server calls each year.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot.
It’s called the Adobe Marketing Cloud. It includes a complete set of
analytics, social, advertising, targeting, Weband appexperience management
and cross-channel campaign management solutionsas well as core services and
mobile capabilitiesthat bring together everything marketers need to know
about their campaigns. So marketers can get from data to insights to action,
faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe
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Adobe Systems Incorporated
David Olsen, 385-345-1600
Amanda Sanchez, 385-345-2833
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