Intershop Delivers B2B E-Commerce Solutions at IRCE Focus: Brands & B2B

  Intershop Delivers B2B E-Commerce Solutions at IRCE Focus: Brands & B2B

  *Intershop to demonstrate integration of leading B2B and B2C e-commerce
    platform with Adobe Experience Manager for Experience-Driven Commerce at
    IRCE Focus: Brands & B2B

IRCE Focus: Brands & B2B Conference 2014

Business Wire

SAN FRANCISCO -- May 14, 2014

Intershop, the largest independent technology vendor for omni-channel commerce
solutions, today announced that it is a Gold sponsor at the inaugural IRCE
Focus: Brands &  B2B Conference, held at the Jacob Javits Center, New York
City, May 18 ^ – 20, 2014.

Traditionally e-commerce events have focused solely on the B2C experience
while the B2B market has remained an afterthought. As a pioneer in B2B
commerce, Intershop is excited to support the IRCE Focus: Brands & B2B
conference and open the door of possibilities to B2B companies that are facing
the challenges of the direct-to-consumer relationship, channel conflict and
digital marketing for their brands.

In a survey conducted by Internet Retailer last year 82% of survey respondents
cite customer demands and expectations as a main driver for moving to an
online platform, and 49% of respondents said they expected to improve their
financial performance by moving business customers to an online buying
system¹. The IRCE Focus: Brands & B2B conference agenda and tradeshow will
tackle the e-commerce channel mix head-on with expert advice, case studies and
real-life examples of brands and manufacturers that are successfully building
their businesses.

Intershop will demonstrate integration of its leading global commerce platform
Intershop 7 with Adobe Experience Manager, Adobe’s leading Web experience
management solution, and Siteworx Journey™ in Booth #209. The demonstration
will show how successful brands can design, create, manage and deliver
engaging omni-channel experiences to both B2B and B2C customers while
overcoming business challenges and complexity such as creating a multi-site
environment. The Intershop 7 platform is the foundation to delivering great
customer experiences across all shopping channels while providing the insight
and tools to companies to make decisions that help boost their revenue.

“The IRCE Focus: Brand & B2B conference and tradeshow is a tremendous
opportunity to showcase the Intershop 7 platform as a best in class solution,”
said David Cunningham, General Manager, Intershop. “B2B companies are faced
with the challenge of running multiple business models and partners on a
single platform while delivering a consumer-like experience. Partnering with
Intershop allows B2B companies to streamline their processes and focus on the
needs of their business while building strong customer relationships.”

As an independent e-commerce company, Intershop’s sole focus is providing a
flexible, resilient and innovative platform that can provide businesses
seamless integration to manage all their sales channels and business models
via a single platform.

To find out more about Intershop 7 please visit here.

About Intershop:

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is
the leading independent provider of omni-channel commerce solutions. Intershop
offers high-performance packaged software for internet sales, complemented by
all necessary services including online marketing consulting. Intershop also
acts as a business process outsourcing provider, covering all aspects of
online retailing up to fulfillment. Around the globe more than 500 enterprise
customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop
solutions. Intershop is headquartered in Jena, Germany, and has offices in the
United States, Europe, Australia, and China. More information about Intershop
can be found online

This news release contains forward-looking statements regarding future events
or the future financial and operational performance of Intershop. Actual
events or performance may differ materially from those contained or implied in
such forward-looking statements. Risks and uncertainties that could lead to
such difference could include, among other things: Intershop's limited
operating history, the unpredictability of future revenues and expenses and
potential fluctuations in revenues and operating results, significant
dependence on large single customer deals, consumer trends, the level of
competition, seasonality, risks related to electronic security, possible
governmental regulation, and general economic conditions.

¹ Internet Retailer, PwC, Intershop’s 2013 E-commerce report & survey


Intershop Press Contact:
Heide Rausch, +49.3641.50-1000
Denise Keddy, 949.500.5334
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