Genuity Launches First-of-Its-Kind App Technology for Corn Rootworm Risk Assessment

  Genuity Launches First-of-Its-Kind App Technology for Corn Rootworm Risk

Business Wire

ST. LOUIS -- May 14, 2014

Throughout the corn-growing season, farmers across the Midwest will battle
corn rootworms. Now there is a new tool to help them combat this yield-robbing
pest. Genuity^® has launched a free application (app) available for iPad^®
device users that helps farmers assess their risk for corn rootworm pressure
and provides field-specific recommendations for the farmer.

This app was designed by Monsanto insect management technical development
representatives, product managers and technical agronomists and is the first
app to provide users with valuable information related to rootworm risk and
active pest management for the current season.

“After watching corn growers battle this damaging pest season after season, we
saw a real need for this kind of app to assist farmers in making management
decisions in real time,” said Tom Eickhoff, agronomic systems lead for
Monsanto. “In addition to proven Genuity trait performance and in-field
experts, this free app is another great resource for our farmers.”

The Genuity Rootworm Manager app allows farmers to do a field-by-field
assessment that considers several important factors to determine the threat
from corn rootworm to the crop. The Genuity Rootworm Manager app uses several
crop and corn rootworm metrics to evaluate risk of plant injury from corn
rootworm, including field location, pest population and previous crop and pest
management history.

“This tool follows proven pest management recommendations for scouting,
practicing crop rotation, utilizing dual modes of action when planting and
suggesting specific insecticides based on crop type,” says Eickhoff. “Plus
this app allows the user to set alerts, take custom notes, access scouting
reports and share results via email.”

For more information, visit or visit the iTunes^®
App Store to download.

About Monsanto Company

Monsanto Company is a leading global provider of technology-based solutions
and agricultural products that improve farm productivity and food quality.
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to produce more from their land while conserving more of our world's natural
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Individual results may vary and performance may vary from location to location
and from year to year. This result may not be an indicator of results you may
obtain as local growing, soil and weather conditions may vary. Growers should
evaluate data from multiple locations and years whenever possible.

Always read and follow grain marketing and all other stewardship practices and
pesticide label directions. Genuity^® is a registered trademark of Monsanto
Technology LLC. All other trademarks are the property of their respective
owners. ©2014 Monsanto Company.


Monsanto Company
Jeff Neu, 314-694-4690
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