Adobe Redefines Digital Advertising with New Predictive Modeling Capabilities

  Adobe Redefines Digital Advertising with New Predictive Modeling

Major Advancements in Adobe Media Optimizer Maximize Performance, Drive
Cross-Channel Campaign ROI

Adobe Summit EMEA 2014

Business Wire

LONDON -- May 14, 2014

Adobe Summit EMEA, The Digital Marketing Conference — Adobe (NASDAQ: ADBE)
today announced a significant new release of Adobe Media Optimizer, the
industry’s most advanced digital advertising platform. The latest innovations
increase performance by up to 25 percent through new, predictive modeling
algorithms that accurately forecast and optimize campaigns across search,
social and display channels. The completely redesigned user interface
maximizes marketer efficiency through simplified campaign management,
innovative data visualizations, and controls that implement campaign
adjustments within seconds.

“Accurately predicting campaign performance across desktops and mobile
platforms is imperative for optimal success in the programmatic ad market,”
said Justin Merickel, senior director of Advertising Solutions, Adobe. ”Adobe
Media Optimizer is the first solution in the industry to truly pioneer
algorithmic optimization. By capitalizing on big data, customers can
accurately predict campaign outcomes for maximum return on their investment.”

Integration with Adobe Marketing Cloud enhances Adobe Media Optimizer’s value
with data management, collaboration tools, single sign-on, tag management, and
seamless segment sharing to make customers more successful. Major new features
in Media Optimizer are available immediately and include:

  *Next-Generation Predictive Modeling Algorithms: New algorithms use the
    power of big data to accurately predict campaign performance and drive ROI
    across desktop and mobile devices. Marketers can evaluate their options to
    increase performance in real-time and automate budget allocations through
    campaign simulations and spend recommendations. Unique mobile bid
    adjustments in Media Optimizer allow marketers to also manage search
    marketing bids on the fly and by device type, geo location, audience, time
    of day, and other attributes.
  *Unified Campaign Analysis: Through the tight integration with Adobe
    Analytics, website engagement data is passed to Media Optimizer while
    Media Optimizer is sending search engine metrics (e.g. impressions, click
    volume, cost per click, etc.) to Analytics, giving marketers a unified
    analysis and holistic insights into their campaigns. With the integration,
    Media Optimizer customers have seen search campaign performance increase
    by an extra seven to 25 percent, with an average lift of 16 percent.
  *Extended Audience Reach: Audience management capabilities in Media
    Optimizer allow marketers to efficiently manage and optimize remarketing
    lists for Google search ads. With look-alike modeling, marketers can
    identify new prospects whose characteristics and behaviors are similar to
    top customers, further extending campaign reach. A unified view of all
    audiences enables marketers to also quickly identify high-value customers
    and deliver targeted messages that inspire them to act.
  *Real-Time Campaign Management: A fully redesigned user interface advances
    the user experience by making it easier to set-up, adjust, monitor, and
    optimize campaigns across channels in real time. New tools to forecast
    performance when budgets and goals change give marketers full flexibility
    and help ensure that the right message reaches the right audience at the
    right time.
  *Retail Advertising Optimization: By integrating feed and campaign
    management, retail campaigns can now be simplified at scale. Google
    Shopping campaigns and creative assets for display advertising can be
    managed from a single, optimized feed. Additionally, the streamlined feed
    and reporting structure offers accurate attribution to drive increased

Customer Quotes

Keith Nichols, Global Digital Marketing & Mobility, Thermo Fisher Scientific

  *"We've seen huge performance gains with Adobe Media Optimizer and its
    integration with Adobe Analytics. Media Optimizer's predictive modeling
    capabilities have improved our campaign ROI by 78% and the solution
    provides accurate forecasts to help us run more effective digital
    marketing programs.”

Christopher Jowsey, senior manager of Web Ecommerce, Lenovo

  *“Adobe Media Optimizer enables us to readily evaluate and improve how each
    channel is performing. With that information, we can fine-tune our channel
    mix and invest appropriately in each for the best possible return on ad
    spend (ROAS). Additionally, the unified analysis and holistic insight into
    our campaigns using the integration between Adobe Media Optimizer and
    Adobe Analytics has recently contributed to an 11 percent uplift in search
    campaign performance.”

Additional Resources

  *Adobe Media Optimizer Video Demo
  *Adobe Digital Marketing Blog Post
  *Follow @AdobeAds on Twitter
  *Adobe Marketing Cloud on Facebook
  *Adobe Media Optimizer Website

About Adobe Media Optimizer

Adobe Media Optimizer, one of six solutions in Adobe Marketing Cloud, is the
industry’s most advanced digital advertising platform delivering ad
management, optimization and forecasting across search, display and social
media channels. Used by more than 500 global customers, Adobe Media Optimizer
delivers more than 300 million prospects each month and manages more than $2
billion in annualized ad spend on behalf of its customers.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot.
It’s called the Adobe Marketing Cloud. It includes a complete set of
analytics, social, advertising, targeting, Web and app experience management
and cross-channel campaign management solutions as well as core services and
mobile capabilities that bring together everything marketers need to know
about their campaigns. So marketers can get from data to insights to action,
faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe
logo are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other trademarks
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Adobe Systems Incorporated
Craig Corica, 415-832-5389
Stefan Offermann, 408-536-4023
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