Choice Hotels Welcomes Three New Domestic Hotels To The Growing Ascend Hotel Collection

 Choice Hotels Welcomes Three New Domestic Hotels To The Growing Ascend Hotel
                                  Collection

PR Newswire

LAS VEGAS, May 14, 2014

LAS VEGAS, May 14, 2014 /PRNewswire/ --Choice Hotels International, Inc.
(NYSE: CHH), one of the world's leading hotel companies and franchisor of the
fast-growing Ascend Hotel Collection, today announced the addition of three
more hotels to the brand portfolio: Avania Inn of Santa Barbara, Margarita
European Inn in Evanston, Illinois and the Yellowstone Valley Lodge in
Livingston, Montana.

Choice Hotels International

"Ascend Hotel Collection continues to see dramatic growth and is a driving
force in Choice Hotels expansion into upscale travel," said Michael Murphy,
senior vice president of upscale brands at Choice Hotels International, from
the company's 60^th annual convention in Las Vegas. "We're delighted to add
member hotels in such diverse and desirable locations as Santa Barbara,
Chicago's North Shore and Montana. Each of these new members captures the
essence of Ascend with local flavor, one-of-a-kind charm and an uncompromised
commitment to quality service."

Ascend Hotel Collection is a portfolio of distinctive, upscale, independent
hotels which reflect the character of the places they are located. In 2013,
the brand nearly doubled in size, and with these latest additions, the
Collection now claims 125 properties worldwide.

The great appeal of hoteliers gaining membership to Ascend Hotel Collection is
that they are able to maintain their individuality while gaining access to
Choice Hotels International's robust global distribution, sales, marketing and
technology platforms. Member hotels also benefit from Choice Privileges, one
of the industry's fastest-growing guest loyalty programs.

Avania Inn of Santa Barbara

Just a short stroll from Santa Barbara Harbor, the Avania Inn of Santa Barbara
offers guests a tranquil retreat in the heart of the city. This charming inn
offers unparalleled, personalized service, as well as the spacious
accommodations and gracious amenities expected of an Ascend property.

Guests of the Avania Inn of Santa Barbara will enjoy a range of amenities
including free high-speed wireless Internet, a free deluxe breakfast bar,
heated swimming pool, Jacuzzi and Redwood sauna, free weekday newspapers and
free parking. The hotel also provides a business center, which allows business
travelers to conveniently complete their work and still find time to enjoy all
this highly appealing part of the Golden State has to offer during their
business trip.

The property is also perfect for leisure travelers looking to soak up the
California sun and explore the beautiful city of Santa Barbara. Avania Inn is
located within walking distance of Sterns Warf, West Beach, East Beach, the
Santa Barbara Maritime Museum and the University of Santa Barbara. The Santa
Barbara Zoo is just a short cab ride away.

Margarita European Inn

Commonly referred to as "Evanston's hidden treasure," Margarita European Inn
combines old world charm and elegance with high-quality service and modern
luxuries. This 46-room hotel is located in the heart of charming Evanston,
Illinois on Chicago's North Shore with convenient access to Downtown Chicago.

Margarita European Inn boasts breathtaking original architecture with freshly
renovated interiors. Guests will appreciate the classic ambiance of the hotel,
which features distinct spaces for relaxation. The Grand Parlor is a great
place to meet friends and enjoy a glass of wine; the rooftop deck offers
breathtaking skylight views of downtown; and the library is filled with books
for guests to read. Just below the Grand Parlor, the Inn offers an opulent
space which can accommodate special events and private parties for up to 80
people.

All guest rooms are furnished with antiques, providing an authentic and
memorable atmosphere. Guests can select from several room types, and all offer
complimentary continental breakfast, wireless high-speed Internet access,
daily newspapers and coffee. The Inn also offers two meeting rooms for those
traveling on business.

Evanston, Illinois is home to Northwestern University and is lined with
multiple Lake Michigan parks and beaches. The walkable downtown area houses
many restaurants and popular shops.

Yellowstone Valley Lodge

In Livingston, Montana, guests have the opportunity to venture off the beaten
path to Yellowstone Valley Lodge. Located on the banks of the Yellowstone
River, this ranch-style property offers guests the luxury of contemporary
cabins in one of the most beautiful, peaceful places in America: Paradise
Valley.

Yellowstone Valley Lodge features three different cabin types with 17 cabins
in total. All cabins include private decks, indulgent high thread count
linens, complimentary wireless internet and the soothing sounds and views of
Yellowstone. The Cozy Cabins features two queen-size pillow top beds, a
sitting area, air conditioning, an outdoor personal ice chest, a small
refrigerator and a coffee brewer. The Absaroka Cabins offer sleeping for six,
a living area, a kitchenette, a pull-out couch, flat screen TVs, vaulted
ceilings and central heat and air. The Beartooth Bunkhouse, the most luxurious
of the cabins, features sleeping for eight, four bedrooms, two bathrooms, a
full kitchen, air conditioning and a grill.

The Yellowstone Valley Grill, just steps away from the cabins, specializes in
fresh, organic and locally-sourced foods. Executive Chef Marcos Mustain has
perfected developing menus that appeal to all taste-buds. During summer,
guests can enjoy dining on the patio where clean alpine air and river songs
pair perfectly with seasonally-changing dishes.

Yellowstone Valley Lodge is minutes from popular destinations such as Chico
Hot Springs, Gallatin National Forest and Downtown Livingston, which is often
referred to as "the gateway to Yellowstone" and just 30 minutes from the north
entrance of Yellowstone National Park. This scenic area offers visitors an
array of activities such as hiking, fly fishing, rafting and horseback riding.
With extensive knowledge of the area, upscale amenities and a taste for both
fine food and outdoor adventures, Yellowstone Valley Lodge is the perfect base
for any Yellowstone-area experience.

Yellowstone Valley lodge is owned by the O'Reilly Family and managed by
O'Reilly Hospitality Management, LLC.

Effective immediately, travelers can book their next stay at any one of these
member properties at www.ascendcollection.com.

About Ascend Hotel Collection
The Ascend Hotel Collection membership program made its debut in late 2008 and
now has 125 hotels open throughout the United States, Canada, Europe, Central
America, Australia and the Caribbean. The eclectic portfolio of upscale,
independent hotels appeals to the growing number of people who like to immerse
themselves in the destination and live like the locals when they travel. For
more information, visit www.ascendcollection.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels,
representing more than 500,000 rooms, in the United States and more than 35
other countries and territories. As of March 31, 2014, 398 hotels,
representing more than 30,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 95
hotels, representing approximately 8,900 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company's Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay
Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel
Collection membership program, serve guests worldwide.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel
Collection are proprietary trademarks and service marks of Choice Hotels
International Inc. and its subsidiaries.

©2014 Choice Hotels International, Inc. All rights reserved.

Ascend Hotel Collection

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SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Website: http://www.ascendcollection.com
Contact: Sarah Lee, Tel: (301) 628-4397, Sarah_Lee@choicehotels.com
 
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