Choice Hotels Ascend Hotel Collection Welcomes Safety Harbor Resort And Spa And Its Fabled "Fountain Of Youth"

 Choice Hotels Ascend Hotel Collection Welcomes Safety Harbor Resort And Spa
                      And Its Fabled "Fountain Of Youth"

PR Newswire

LAS VEGAS, May 14, 2014

LAS VEGAS, May 14, 2014 /PRNewswire/ --Ascend Hotel Collection from Choice
Hotels International, Inc. (NYSE: CHH), one of the world's leading hotel
companies, today announced the addition of the stately and historic Safety
Harbor Resort and Spa to its rapidly expanding and impressive list of
distinctive upscale hotels.

Choice Hotels International.

Ascend Hotel Collection is an international portfolio of independent hotels
that uniquely reflect the character of its host city. For guests, Ascend
hotels deliver a richly local experience. For hoteliers, the great appeal of
Ascend is that the Collection allows operators to maintain their individuality
while giving them access to the firepower of Choice Hotels International's
robust distribution system, industry leading Choice Privileges loyalty rewards
program and support from a vast network of other member hotels around the

As a National Historical Landmark and Florida Heritage Landmark, Safety Harbor
Resort and Spa offers guests a unique experience that embodies the essence of
Ascend Hotel Collection's tagline – let the destination reach you.

"Safety Harbor is truly a remarkable addition to the Ascend Hotel Collection.
This upscale, historic property offers guests an authentic experience
delivered by a staff committed to the highest standards of service," said
Michael Murphy, senior vice president of upscale brands at Choice Hotels
International. "We are proud to call this property a member of the Ascend
Hotel Collection."

A Rich History

Nestled on 33 acres on the west shore of the quaint coastal town of Safety
Harbor, Florida, overlooking the peaceful waters of Tampa Bay, this iconic
estate-like resort is home to Florida's only Natural Mineral Spring Spa. The
spring was once heralded the legendary "Fountain of Youth," which earned it a
reputation as Florida's first spa and a place "where healing waters flow."

The mineral spring has inspired folklore and wonder for centuries. Believing
the springs held mystical powers to maintain youth and heal the sick, Indians
inhabited what is now the Safety Harbor area almost 12,000 years ago. In 1539,
Spanish explorer Hernando De Soto reached the shores and believed that he had
found the celebrated "Fountain of Youth." The natural spring water was
eventually bottled and shipped to eager consumers worldwide who believed it
was a remedy for physical ailments with restorative properties. In 1926, the
Safety Harbor Sanatorium opened and, nearly two decades later, the springs and
sanatorium were sold and converted to a health spa that still stands today.

"We are extremely proud of our history and nearly 90 years of exemplary
hospitality and wellness that Safety Harbor Resort and Spa has provided to
discerning travelers from across the globe," stated General Manager Ajith
Dissanayake. "We offer a one-of-a-kind destination steeped in history, health
and hospitality and look forward to a long lasting relationship as part of the
Ascend Collection."

A Relaxing Guest Experience

Visitors to Safety Harbor are attracted by the mineral springs, peaceful
waterside views and its serene, secluded location that offers guests a welcome
retreat while still being only a short trip from St. Petersburg and Tampa.

For several years Safety Harbor's 50,000-square-foot spa has been named among
Spa Finder Magazine's top ten U.S. spas. Spa guests can choose from an array
of treatments, ranging from nail care to massages that rejuvenate and
revitalize the mind and body. At Safety Harbor guests are encouraged to take
part in a lifestyle enrichment program that offers guidance on topics such as
nutrition and stress management. A fully equipped fitness center features more
than 70 weekly classes as well as access to certified personal trainers.

Safety Harbor's timeless elegance attracts both leisure and business
travelers. Depending on their needs, guests can choose from five types of
spacious rooms that all include granite surfaces, marble flooring, flat-screen
plasma TVs and free wireless high-speed internet. Most guest rooms feature
French doors leading out to a patio or balcony that can feature views of Tampa
Bay, the pool or Tranquility Garden. Guests may also enjoy roomy Junior or
Full Suite accommodations.

Safety Harbor also boasts more than 30,000 square feet of flexible event space
that can easily accommodate groups as large as 1,000 people. By offering both
indoor and outdoor venues, Safety Harbor Resort is able to provide a unique
experience with spectacular views of Tampa and Tampa Bay.

Healthy Dining

The dining options at Safety Harbor Resort and Spa are equally refreshing and
unique. Guests will enjoy contemporary cuisine at Fountain Grille restaurant
with an innovative selection of dishes that prepared with fresh ingredients
and featuring flavors of the Mediterranean. Fountain Grille offers breakfast,
lunch, dinner, and befitting of its name, natural mineral water drawn straight
from the historic springs. Should guests crave something lighter, La Sardine
Lounge, just off the lobby, offers cocktails, light fare and complimentary
snacks. Poolside, Tiki Bar serves energizing smoothies, frozen treats and a
light lunch option. Room service is also available.

About Ascend Hotel Collection

The Ascend Hotel Collection membership program made its debut in late 2008 and
now has 125 hotels open throughout the United States, Canada, Europe, Central
America, Australia and the Caribbean. The eclectic portfolio of upscale,
independent hotels appeals to the growing number of people who like to immerse
themselves in the destination and live like the locals when they travel. For
more information, visit

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,300 hotels,
representing more than 500,000 rooms, in the United States and more than 35
other countries and territories. As of March 31, 2014, 398 hotels,
representing more than 30,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 95
hotels, representing approximately 8,900 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company's Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay
Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel
Collection membership program, serve guests worldwide.

Choice Hotels International offers the Choice Privileges rewards program. With
more than 19 million members worldwide, is one of the fastest growing hotel
loyalty programs in the travel industry.
Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel
Collection are proprietary trademarks and service marks of Choice Hotels
International Inc.

© 2014 Choice Hotels International, Inc. All rights reserved.

Ascend Hotel Collection.

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SOURCE Choice Hotels International, Inc.

Contact: Sarah Lee, Tel: (301) 628-4397,
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