Adobe Named a Web Analytics Leader by Independent Research Firm
Adobe Analytics is Positioned Highest in Current Offering, Strategy and Market
Adobe Summit EMEA 2014
LONDON -- May 14, 2014
Adobe Summit EMEA, The Digital Marketing Conference — Adobe (NASDAQ: ADBE)
today announced the company has been recognized as a leader in Web analytics
by Forrester Research, Inc., through The Forrester Wave™: Web Analytics Q2,
2014 (May 2014). Adobe was among a group of select vendors that Forrester
invited to participate in the independent report. Adobe Analytics, the data
and analytics backbone of Adobe Marketing Cloud, was positioned highest in
current offering, strategy and market presence and achieved top scores in 66
out of 75 criteria overall.
“Adobe has set high expectations with its vision of making sophisticated
analytics available and valuable to all marketers,” stated Forrester in the
report, which earlier also stated, “Adobe has packaged Web analytics into a
broader digital analytics offering that is a constituent of a broader digital
“We believe our strong position in the leader’s section of the Forrester Wave™
validates why the world’s best-known brands and leading marketers rely on
Adobe Analytics, the core of Adobe Marketing Cloud, to drive their digital
marketing,” said Bill Ingram, vice president, Adobe Analytics. “Our relentless
pace of innovation is extending Adobe’s lead in enterprise analytics and
empowering our global customers with the tools and capabilities required to
take immediate action on their data.”
Adobe Analytics is used by many of the world’s leading digital marketers from
companies including Audi, Conde Nast, CSC, Lenovo, Rakuten, Redbox,
Skullcandy, Starwood Hotels, and thousands more.
“Adobe is one of Lenovo’s valued business partners – helping Lenovo to gain a
15-fold return on our investment,” said Ashish Braganza, director, business
intelligence, Lenovo. “I am impressed with Adobe’s current product strategy,
including that for Adobe Analytics. Adobe’s ability to listen to its customers
and adjust the roadmap accordingly is extremely valuable and really makes for
a great relationship.”
“It is no surprise that Adobe was named a leader in the new Forrester Web
Analytics Wave™ Report,” said Ben Meacham, manager, Web analytics and testing,
Skullcandy. “Skullcandy has been an Adobe Analytics customer for years, and
has seen how Adobe’s innovation directly impacts our business. Adobe is a
critical partner in helping us to uncover the right data that enables us to
confidently make decisions that will drive our business and make our
customer’s journey more enjoyable across our digital marketing channels."
“At CSC we spent a great deal of time searching for the optimal partner on
which to build our digital marketing ecosystem and concluded that Adobe was
the ideal choice,” said Christopher Marin, director, digital marketing
platform, CSC. “Adobe Analytics is the foundational layer where all our data
feeds in, and analytics informs personalization. What's exciting about Adobe
Analytics is that the solution is constantly being improved with new
innovations that promise to redefine what it means to do analysis in this
A complimentary copy of the “The Forrester Wave™: Web Analytics Q2, 2014
Report” is available for download here.
About Adobe Analytics
Adobe Analytics is the award-winning analytics backbone of Adobe Marketing
Cloud. It is the industry’s best-selling and most advanced enterprise
analytics solution used by more than 140,000 marketers and analysts at the
world’s largest brands to better understand their businesses by leveraging big
data. Adobe Analytics measures nearly 7 trillion server calls each year.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot.
It’s called the Adobe Marketing Cloud. It includes a complete set of
analytics, social, advertising, targeting, Weband appexperience management
and cross-channel campaign management solutionsas well as core services and
mobile capabilitiesthat bring together everything marketers need to know
about their campaigns. So marketers can get from data to insights to action,
faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information,
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe
logo are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other trademarks
are the property of their respective owners.
Adobe Systems Incorporated
David Olsen, 385-345-1600
Kate McEwan, 206-664-7800
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