Fidelis Care Teams Up With New York Liberty

Fidelis Care Teams Up With New York Liberty 
Mission-Based Insurer Designated as Team's Official Health Plan
Partner 
NEW YORK, NY  -- (Marketwired) -- 05/14/14 --  Fidelis Care, a
statewide health plan with more than one million members, and the New
York Liberty today announced a new marketing partnership that makes
Fidelis Care the Official Health Plan Partner of the Liberty for the
2014 season. The marketing partnership is part of Fidelis Care's
commitment to community outreach and expanding awareness of the
availability of quality, affordable health coverage for children,
adults, and families.  
"Fidelis Care is proud to cheer on the New York Liberty as they
return to Madison Square Garden this season," said Fidelis Care Chief
Marketing Officer Pamela Hassen. "On the court, this team is
committed to winning, and off the court, they are committed to having
a strong and visible grassroots presence. The Liberty shares our goal
of making a difference in the communities we serve." 
"We are excited to welcome Fidelis Care as the Official Health Plan
Partner for the Liberty this season," said Dave Howard, president of
MSG Sports. "This partnership will provide great brand exposure for
Fidelis Care at the transformed Madison Square Garden and out in the
community, where we will work together to provide free, fun and
engaging events for fans throughout the season."  
As part of the partnership, Fidelis Care and the Liberty plan to
partner on a number of health initiatives and community events
throughout the spring and summer. In addition, Fidelis Care will
receive brand exposure during Liberty home games at Madison Square
Garden, including promotion on digital signage, and Fidelis Care
representatives will be available in the Madison Concourse (6th
Floor) at every game, offering information about health insurance
options and helping eligible residents apply for enrollment. Fidelis
Care will also serve as the presenting partner of team mascot
Maddie's Birthday Celebration at the Liberty game on June 29 against
the Connecticut Sun. 
New York opens regular season action against Connecticut on Friday,
May 16 at 7 p.m. at Mohegan Sun Arena. The Liberty will then make
their long awaited return to the transformed Madison Square Garden to
host Chicago on Opening Night on Saturday, May 17 at 8 p.m. live on
ESPN2.  
About Fidelis Care
As the New York State Catholic Health Plan, Fidelis Care offers
quality, affordable coverage for children and adults of all ages and
at all stages of life, including products available through NY State
of Health: The Official Health Plan Marketplace. With more than one
million members in 61 counties Statewide, Fidelis Care was founded on
the belief that all New Yorkers should have access to affordable,
quality health insurance. For more information, call Fidelis Care at
1-888-FIDELIS (1-888-343-3547) or visit fideliscare.org. Follow us on
Twitter at @fideliscare and on Facebook at facebook.com/fideliscare.  
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media
and entertainment business. The Company is comprised of three
business segments: MSG Sports, MSG Media and MSG Entertainment, which
are strategically aligned to work together to drive the Company's
overall business, which is built on a foundation of iconic venues and
compelling content that the company creates, produces, presents
and/or distributes through its programming networks and other media
assets. MSG Sports owns and operates the following sports franchises:
the New York Knicks (NBA), the New York Rangers (NHL), the New York
Liberty (WNBA), the Hartford Wolf Pack (AHL) and an NBA Development
League franchise (NBADL). MSG Sports also features the presentation
of a wide variety of live sporting events including professional
boxing, college basketball, bull riding and tennis. MSG Media is a
leader in production and content development for multiple
distribution platforms, including content originating from the
Company's venues. MSG Media's television networks consist of regional
sports networks, MSG Network and MSG+, collectively referred to as
MSG Networks, and Fuse, a national television network dedicated to
music. MSG Entertainment is one of the country's leaders in live
entertainment. MSG Entertainment creates, produces and/or presents a
variety of live productions, including the Radio City Christmas
Spectacular featuring the Rockettes. MSG Entertainment also presents
or hosts other live entertainment events such as concerts, family
shows and special events in the Company's diverse collection of
venues. These venues consist of Madison Square Garden, The Theater at
Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the
Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in
Boston, MA. More information is available at
www.themadisonsquaregardencompany.com. 
MSG Contact:
Stacey Escudero
Stacey.Escudero@msg.com
(212) 465-5902
Fidelis Care Contact:
Ann Hughes
Ahughes@fideliscare.org
(518) 427-3521
 
 
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