Cooper Tire’s Innovative Wear Square™ Helps Consumers Gauge Tire Tread Life

  Cooper Tire’s Innovative Wear Square™ Helps Consumers Gauge Tire Tread Life

Business Wire

FINDLAY, Ohio -- May 13, 2014

On its just introduced CS5 Touring tire, Cooper has included a new
innovation—the Wear Square^™— to help consumers gauge the amount of wear on
their tires, providing an indication of when it may be time to replace them.

The Wear Square is exclusive to Cooper and features a visual indicator that is
part of the tread design and allows drivers to quickly assess the approximate
tread life remaining on their tires, giving them more confidence on the road.
As the tire wears, the Wear Square transitions among five stages, beginning
with a full square design on new tires and ending with an exclamation mark
when the tread reaches 2/32s of an inch, which indicates that it is time to
replace the tire. Located at three points of reference around the inside and
outside of the tire, the Wear Square can also signal uneven tire wear and
possible wheel alignment issues. The Wear Square is available only on the new
Cooper CS5 Touring tire, which is available now through dealers nationwide.

“Our new Wear Square underscores Cooper’s commitment to tire safety,” said
Scott Jamieson, Cooper’s Director of Product Management. “Consumers will
appreciate this new and easy way to check their tires’ remaining tread life,
which is a key part of overall tire health and vehicle maintenance, which is
important to safe operation.”

For all consumers on all tires, the experts at Cooper recommend a monthly tire
inspection and maintenance routine to ensure safety and to lengthen the
lifespan of tires while providing maximum handling, performance and gas
mileage for vehicles.

The following tips from Cooper take less than 10 minutes a month to conduct.
In addition to these routine tire maintenance checks, drivers should also
perform checks prior to any long road trips and bring their vehicles to a tire
dealer for a professional inspection if consumers are in doubt about the
condition of their tires.

As a general rule, the deeper the tread depth, the better. Tire tread depth
should exceed 2/32s of an inch deep all around the tire. If not driving on the
new CS5 Touring tire from Cooper with the Wear Square included, drivers can
check tread depth by inserting the edge of a U.S. penny in between the tread,
with Lincoln going in headfirst. If the top of Lincoln's head is covered by
tread, there is at least a minimum acceptable amount of tread. If the top of
his head is visible at any location on the tire, it is time to replace the

  *While examining the tread, consumers should also look for signs of uneven
    wear or damage, such as cuts, cracks, splits, punctures and bulges. These
    conditions shorten the life of tires and, if not corrected, could cause
    further tire damage, tire failure or air loss if left unnoticed.
  *Drivers should follow the guidelines in the vehicle owner’s manual or tire
    placard (or sticker) attached to the vehicle door edge to determine the
    correct air pressure for their vehicle's tires. A common myth is that the
    pressure listed on the tire sidewall is the optimal  pressure – in
    reality, it is the maximum pressure.
  *Air pressure should be checked when the tires are completely cool, meaning
    they are not hot from driving even a mile.
  *If any of these checks signal the need for tire maintenance, or if drivers
    are doubtful about the condition of tires, vehicles should be brought to a
    tire dealer for a professional inspection.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global
family of companies that specialize in the design, manufacture, marketing, and
sales of passenger car and light truck tires. Cooper has joint ventures,
affiliates and subsidiaries that also specialize in medium truck, motorcycle
and racing tires. Cooper's headquartersis in Findlay, Ohio, with
manufacturing, sales, distribution, technical and design facilities within its
family of companies, located in 11 countries around the world. For more
information on Cooper, visit,,


Cooper Tire & Rubber Company
Michelle Rehbein, 419-424-4251
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