T-Mobile USA: T-Mobile is Transforming International Travel
Un-carrier customers traveling internationally are making 3 times more calls,
sending 7 times more texts, and using 28 times more data than before - all
while enjoying major savings vs. carrier customers
BELLEVUE, Wash. - May 13, 2014 - Stop us if you've heard this one before. A
couple walks into a bar in Toronto with two bored teens and a dog in tow.
Father says to the bartender, "I'll give you $20 to take our picture and send
it to the grandparents with your phone." "Sure," says the bartender. "Let me
guess. Americans still stuck in AT&T's family plan?" "Actually, we're a Sprint
framily," says the dog.
To be fair, your choice of wireless provider may have some bearing on whether
you find that joke funny or infuriating. If you're a T-Mobile customer, you're
more likely to share in the laugh. Because, last fall, T-Mobile made text and
data free and slashed calls to a low flat rate of 20 cents a minute in over
120 countries and destinations worldwide - making the world your network at no
extra cost. And making T-Mobile, hands-down, the best choice for
Today, T-Mobile released both initial results of the program and findings of a
new survey of international travelers. The data reveal a dramatic contrast
between carrier customers who turn off their phones or spend their trips
worrying about avoiding overages and T-Mobile customers who travel with more
freedom and flexibility than ever before.
"It's completely outrageous that old guard carriers are still raking in
billions each year from these ridiculous roaming fees," said John Legere,
president and CEO of T-Mobile. "That they continue to gouge their customers to
the tune of 90 percent margins every time they set foot outside the country is
shameful. Americans deserve better."
SIMPLE. GLOBAL. RESULTS.
The recent survey of international travelers paints a damning picture of just
how hamstrung American travelers are by the inflated international roaming
fees charged by the three biggest carriers. Nearly everyone surveyed (88%)
reported being frustrated by the expenses and challenges of staying connected
while abroad. Among customers of the big three carriers, nearly 20 percent
leave their devices at home or never turn them on while travelling outside the
US. Another 40 percent turn off data roaming to avoid high costs, and another
20 percent say they would turn off data roaming if they knew how. That's
nearly 80 percent of carrier customers struggling to avoid the high costs of
staying connected while travelling abroad.
And, they have good reason. When carrier customers don't get around to signing
up for their carriers' add-on international plans, their costs can total more
than $1,000 a day when they use their phones abroad the way they normally do
T-Mobile's own customer data tell a dramatically different story. Un-carrier
customers travelling abroad now make three times more calls, text seven times
more often, and use 28 times more data than before. And, as T-Mobile customers
become more accustomed to their newfound freedom while traveling, their data
usage is nearly doubling every month.
REAL CUSTOMERS. REAL SAVINGS.
For Bryan Roberts, who travels regularly outside the US, "T-Mobile's new
Simple Global benefits are going to save me over $10,000 a year," said
Roberts. Just over the past six months, he's visited 10 countries for business
and leisure. "I was just in Europe and the UK for four weeks, and the bill
came to less than $150. So the cost savings are huge. But I also love that
when I'm overseas in a new place, I can find my way around with Google Maps
and use data without having to worry about high roaming charges."
For companies like MGI International, headquartered in Brazil with Latin
America and US operations based in Houston, switching to T-Mobile has led to
major cost savings and vastly simplified the process of managing and budgeting
for communications between its offices, employees and customers.
"With operations throughout North and South America and a global customer
base, I travel a lot and depend on T-Mobile to stay in contact with my team
and customers," said Fred D'Avila, COO of MGI. "Simple Global resolved one of
the biggest issues we've had with mobile communication: unexpected overages.
We realized an immediate savings of more than 40 percent compared to our
previous provider and now receive a fixed monthly bill with no surprises or
"The amazing experiences and huge savings our customers are now enjoying are
the very reasons why we launched this program," said Mike Sievert, Chief
Marketing Officer for T-Mobile. "We're seeing T-Mobile customers learn to cut
loose and make the most of their Un-carrier freedom - wherever in the world
their travels take them."
Further information, data and media resources can be found in the T-Mobile
This survey was conducted by Kelton between April 25th and April 29th, 2014,
among 1,044 Americans ages 18 and over who have smartphones and have traveled
internationally, using an email invitation and an online survey. The margin
of error is +/- 3 percentage points at the 95 percent confidence level.
About T-Mobile US, Inc.:
As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the
way consumers and businesses buy wireless services through leading product and
service innovation. The company's advanced nationwide 4G and expanding 4G LTE
network delivers outstanding wireless experiences for customers who are
unwilling to compromise on quality and value. Based in Bellevue, Wash.,
T-Mobile US provides services through its subsidiaries and operates its
flagship brands, T-Mobile and MetroPCS. It currently serves approximately 46.7
million wireless subscribers and provides products and services through 70,000
points of distribution. For more information, please visit
T-Mobile US Media Relations
877-281-TMUS OR 212-358-3210
This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf
of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for
the content, accuracy and originality of the information contained therein.
Source: T-Mobile USA via Globenewswire
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