Roka Bioscience Chooses Magic Integration Platform to Automate Business Processes across Multiple Backend Systems

   Roka Bioscience Chooses Magic Integration Platform to Automate Business
                  Processes across Multiple Backend Systems

Food Safety Test Manufacturer Increases Efficiencies and Compliance by
Integrating Oracle ERP, PLM and Third-Party Systems

PR Newswire

OR YEHUDA, Israel, May 13, 2014

OR YEHUDA, Israel, May 13, 2014 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that Roka Bioscience, manufacturer of food safety
assays, has chosen Magic Integration Platform to connect its Oracle JD Edwards
EnterpriseOne ERP with its Agile PLM (Product Lifecycle Management) and other
third-party systems to increase operational efficiencies and compliance.

"Companies' ERP and PLM systems often contain overlapping data, such as
customer and supplier information, item and catalogue numbers, and more.
Manually entering and updating information in both systems takes valuable
employee time, can introduce costly transcription errors and can lead to
systems containing out-of-date information. In addition, companies' actual
business processes often span between systems," states Udi Ertel, President,
Software Division at Magic Software Enterprises Ltd. "Having achieved Oracle
Validated Integration status for both JD Edwards EnterpriseOne and JD Edwards
World, Magic's code-free, metadata-based integration platform provides a
quick, reliable and cost-effective way for innovative businesses, such as
Roka, to increase efficiencies and differentiation by automating processes
between multiple systems."

"We tried to connect our Oracle PLM and ERP systems previously using another
solution from a large vendor and failed, so when Magic proved they could do
it, we were thrilled," said Daniel Churco, Senior IT Manager at Roka
Bioscience. "Thanks to Magic's ease of use and robust set of application and
technology adapters, we've already completed a number of integration projects
and are getting a great return on our investment. And we still have more on
our roadmap, including integrating JD Edwards with Salesforce," added Churco.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit

About Roka Bioscience

Roka Bioscience is a molecular diagnostics company focused on developing and
commercializing advanced testing solutions for the food safety testing market.
Our Atlas Detection Assays incorporate our advanced molecular technologies and
are performed on our "sample-in, result-out" Atlas System that automates all
aspects of molecular diagnostic testing on a single, integrated platform. The
Atlas System and Detection Assays are designed to provide our customers with
accurate and rapid test results with reduced labor costs and improved
laboratory efficiencies. For more information, visit

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

Press Contact:

Tania Amar | VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd
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