Cooper Introduces New CS5 Luxury Touring Tire

  Cooper Introduces New CS5 Luxury Touring Tire

        Innovative Wear Square™ helps consumers gauge tire tread life

Business Wire

FINDLAY, Ohio -- May 13, 2014

Celebrating 100 years of crafting tires for life’s road trips, Cooper today
announced the introduction of its latest new product, the innovative CS5
Touring tire. This premium tire delivers remarkable all-season performance
targeted for drivers of modern sedans and SUVs. It includes an innovative new
Wear Square^™, which is a visual tread wear indicator that gives consumers a
convenient way to gauge the amount of wear on the tread of the tire, giving an
indication of when it is time to replace the tire.

Cooper's new CS5 luxury touring tire with an innovative Wear Square™ visual
tread wear indicator. (P ...

Cooper's new CS5 luxury touring tire with an innovative Wear Square™ visual
tread wear indicator. (Photo: Business Wire)

“Launching the CS5, which we believe is Cooper’s best touring tire ever is the
perfect way to mark Cooper’s 100-year anniversary,” said Scott Jamieson,
Cooper’s Director of Product Management. “Its performance is class leading in
many aspects that a touring tire buyer finds important, like significantly
improved wet breaking and handling – performance characteristics that are
helpful in their everyday road trip. It’s truly Cooper’s most impressive
touring tire yet and the first to feature our innovative Wear Square tread
life indicator.”

The exclusive Wear Square visual indicator allows drivers to quickly assess
the approximate tread life remaining on their tires, giving drivers more
confidence. As the tire wears, the Wear Square transitions between five
stages, beginning with a full square on new tires and ending with an
exclamation mark when the tread reaches 2/32s of an inch, indicating it is
time to replace the tire. Located at three points of reference around the
inside and outside of the tire, the Wear Square can also signal uneven tire
wear and possible wheel alignment issues.

“Cooper understands that consumers need an easy way to approximate the life
remaining on their tires. Our new Wear Square is a convenience for drivers and
underscores Cooper’s commitment to safety. We think consumers will appreciate
this new and easier way to check their tires’ remaining tread life, which is a
key part of overall vehicle maintenance and important to safe operation,”
Jamieson said.

The CS5 Touring boasts improved, second generation silica tread compound with
an advanced polymer formulation. The CS5’s unique blend of silica has up to
four times more silica than the previous generation of premium all-season
tires which dramatically increases its performance. This new tread compound,
combined with an asymmetric tread design, patented Stabiledge^™ technology and
specially developed 3D Micro-Gauge sipes, delivers a crisp steering response,
controlled handling around curves and superior wet handling, shortening
stopping distance and lowering rolling resistance for improved fuel mileage.
In a certified third party independent test, the CS5 Ultra Touring stopped
more than 15 feet shorter than its closest competitor.

This premium luxury tire is now available at Cooper dealers nationwide and is
being offered in 78 sizes. The T-speed rated sizes offer an 80,000 mile
premium limited warranty, the H- and V-rated sizes have a 60,000 mile warranty
and the new W-rated touring sizes come with a 50,000 mile warranty.

For more information on the CS5 Touring, visit www.coopercs5.com.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global
family of companies that specialize in the design, manufacture, marketing, and
sales of passenger car and light truck tires. Cooper has joint ventures,
affiliates and subsidiaries that also specialize in medium truck, motorcycle
and racing tires. Cooper's headquartersis in Findlay, Ohio, with
manufacturing, sales, distribution, technical and design facilities within its
family of companies, located in 11 countries around the world. For more
information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire,
or www.twitter.com/coopertire.

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Contact:

Cooper Tire & Rubber Company
Michelle Rehbein, 419-424-4251
mrrehbein@coopertire.com
 
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