CoreMedia LiveContext 2.0 Helps Businesses Transform their Online Stores with Experiential Commerce

CoreMedia LiveContext 2.0 Helps Businesses Transform their Online Stores with
                            Experiential Commerce

Deep integration with IBM WebSphereCommerce delivers powerful experiential
tools to enhance customer experience and drive sales

PR Newswire

TAMPA, Fla., May 13, 2014

TAMPA, Fla., May 13, 2014 /PRNewswire/ --CoreMedia, a leading Web Content
Management (WCM) company, today announced CoreMedia LiveContext 2.0, a
next-generation digital engagement application integrated with IBM^®
WebSphere^® Commerce that empowers e-Commerce and marketing professionals to
transform their online stores with deeper, more visually appealing and
immersive experiences. With CoreMedia LiveContext 2.0, clients have maximum
control and flexibility in meeting the needs of online shoppers.

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Stores with Experiential Commerce:

Many retailers focus their time and effort on the transactional mechanics of
the shopping experience when building online stores. However according to a
research study conducted by the Seoul International Color Expo, over 90
percent of online shoppers say visuals are the most influential factor driving
a purchase decision. Customers today demand a more personalized shopping
experience with compelling visuals that immerse users in the brand. CoreMedia
LiveContext 2.0 accomplishes this through an experience-based approach that
gives organizations greater creative freedom in how they visually present and
augment their online stores with engaging content.

Read more detailed blog post: Disconnected Customer Experiences are Fraught
with Friction

According to a report by Peter Sheldon and Stephen Powers at Forrester
Research Inc., "It is no longer enough to enable an online catalog and
transactional eCommerce: Today's marketers want to tell brand and product
stories through the deep personalization and contextualization of content and
interactive digital experiences."

"CoreMedia LiveContext 2.0 strengthens the Content and Commerce story from
CoreMedia and represents another great innovation that should be a clear
differentiator in the marketplace," said Pat Garcia, Associate Partner in
Technology at customer engagement agency and CoreMedia Partner Rosetta.

"Meeting today's savvy shoppers' demands takes innovation, creativity and
storytelling," said Glenn Conradt, VP of Global Marketing at CoreMedia. "By
integrating with IBM WebSphere Commerce, we are providing the necessary tools
to ensure businesses can build a strong emotional connection to their
customers while delivering an intimate shopping experience."

CoreMedia LiveContext 2.0 allows businesses to leverage experiential commerce
to connect customers with an engaging experience through the seamless blending
of brand, content and community resulting in increased visitor traffic, brand
awareness, sales and customer loyalty. The application has three foundational

  oVisual Engagement: Great design elements, exciting layouts and a
    mobile-first responsive and adaptive approach enable e-Commerce and
    marketing professionals to design experiences that attract and engage
  oImmersive Content: Through product aligned storytelling e-Commerce
    professionals can deliver inspirational, content-driven stories that are
    seamlessly embedded with product information.
  oIncremental Innovation: A grow-as-you-go approach ensures that operations
    won't be disrupted while evolving to experiential commerce. A fixed price
    rapid deployment offering, aligned with tangible business value and
    delivered within as little as 10 weeks, is provided.

"The seamless integration between CoreMedia and WebSphere Commerce Management
Center, minimizes the number of tools that business users need to build a
visually compelling and effective e-commerce application," said Jerry Lewis,
VP, WebSphere Commerce Practice at SysIQ. "Many other commerce and content
solutions are cobbled together making them complex and difficult to manage.
With CoreMedia, merchandisers, marketers, and merchants can effectively
combine content with commerce in a long-awaited, much needed tool set."

Additional Resources

  oWeb Page: CoreMedia LiveContext 2.0
  oWeb Page: CoreMedia Live Context 2.0 white paper and product brochures
  oVideo: CoreMedia LiveContext: Experiential Commerce
  oBlog Post: Experiential Commerce: The Vision and Value for Unifying the
    Customer Experience
  oBlog Post: The Role of Product-Aligned Storytelling in Experiential
  oBlog Post: Create Cross-Channel Consistency for Every Touchpoint
  oBlog Post: Experiential Commerce: 3 Goals and an Incremental Approach

Connect With CoreMedia

  oTwitter (@CoreMedia_News)
  oCoreMedia Minds Blog

About CoreMedia
CoreMedia is a leading provider of Web Content Management (WCM) software to
organizations demanding engaging, context-driven online experiences for their
customers regardless of channel or touchpoint. The company's WCM suite offers
unique business value by seamlessly integrating digital and social media
assets, increasing editorial productivity and accelerating time to market in
complex environments. As a result, businesses can more effectively execute
their online strategies to engage users, build customer loyalty and ultimately
drive greater revenue and profitability.

Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with
offices in San Francisco, Washington, London and Singapore. CoreMedia's
clients include global brands, such as the Association of American Medical
Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD,
CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, JD Group,
Tchibo, Telefonica Germany and ZDF. For further information, please

(^1)Forrester "Content And Commerce: The Odd Couple Or The Power Couple?" by
Peter Sheldon and Stephen Powers, Nov. 19, 2013.


Ben Jolley
Connect Marketing
(801) 373-7888

SOURCE CoreMedia

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