Steelcase Deepens Long Term Commitment to Healthcare and Education Business

Steelcase Deepens Long Term Commitment to Healthcare and Education Business

Steelcase Rebrands Its Healthcare and Education Divisions to Represent the
Evolution of the Business and to Support Further Vertical Market Growth

GRAND RAPIDS, Mich., May 13, 2014 (GLOBE NEWSWIRE) -- Steelcase Inc. today
announces the rebrand of its healthcare division from "Nurture® by Steelcase"
to "Steelcase® Health." The company's education business – "Steelcase
Education Solutions" – is also being rebranded to become "Steelcase®

This evolution represents a confidence in the healthcare and education
business and is part of Steelcase's strategy for continued growth in both
markets. By further aligning the brands, Steelcase can leverage the
consistency, global scale and broad appeal of the Steelcase brand across all
of the industries it serves.

Bob Crain, Vice President of Strategic Markets at Steelcase, commented on the
rebrand saying that, "Both the healthcare and education industry are in a time
of great change. The delivery models in healthcare are changing from
volume-based to value-based while at the same time in education they are
shifting from passive learning to active learning. There is a lot of
investment in infrastructure in both sectors, and Steelcase is in a unique
position to help leading organizations understand how the places where people
come together – for work, for learning and for health – can improve the
experiences, wellbeing and outcomes of everyone involved."

Steelcase® Health, formerly known as Nurture by Steelcase, will continue to
advance the core belief in the "power of place" – to deliver greater
connection, empathy and wellbeing for everyone involved in the experience of
health. Steelcase®Healthaims to help healthcare organizations address
high-priority issues including total cost management, revenue generation,
health outcomes and patient satisfaction.

Steelcase®Education, formerly Steelcase Education Solutions, will continue to
build on its research to provide insights and solutions for the new classroom
paradigm; a learning ecosystem, that carefully considers and intentionally
designs for the intersection of pedagogy, technology and space.

About Steelcase

For over 100 years, Steelcase Inc. has helped to create great experiences –
wherever work happens – for the world's leading organizations, across
industries. We demonstrate this through our family of brands – including
Steelcase^®, Coalesse^®, Designtex^®, Details^®, PolyVision^® and Turnstone^®.
Together, they offer a comprehensive portfolio of architecture, furniture and
technology products and services designed to unlock human promise and support
social, economic and environmental sustainability. We are globally accessible
through a network of channels, including over 800 dealer locations. Steelcase
is a global, industry-leading and publicly traded company with fiscal 2014
revenue of $3.0 billion.

CONTACT: Aideen Doherty, Steelcase
         Sara Whitman, Peppercomm

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