Blue Cross Blue Shield of Massachusetts Introduces Blue 20/20, a New Vision Product Powered by EyeMed Vision Care

  Blue Cross Blue Shield of Massachusetts Introduces Blue 20/20, a New Vision
  Product Powered by EyeMed Vision Care

Business Wire

BOSTON -- May 13, 2014

(Click to Tweet)  Blue Cross Blue Shield of Massachusetts (BCBSMA) announced
today it has established a relationship with EyeMed Vision Care, the nation’s
fastest growing vision benefits company, for a new vision care offering, Blue

“Our members value affordability, flexibility and choice, all things which
EyeMed delivers to their customers. This relationship is a natural fit, as
EyeMed is a true leader in vision care benefits,” said Timothy O’Brien, Senior
Vice President of Sales and Marketing at BCBSMA. “Blue Cross’ medical, dental
and other benefits offer employers a one-stop shopping solution and we are
thrilled to add Blue 20/20 to our comprehensive portfolio.”

Blue 20/20 plans include:

  *Affordable, high value premiums.
  *Routine eye exams.
  *Savings on frames, including designer frames, premium lenses and coatings,
    as well as contact lenses.
  *Award-winning customer service.
  *Access to the nation’s largest vision network, with more than 60,000
    independent providers and national retailers including LensCrafters, most
    Pearle Vision locations, Target Optical, Sears Optical and JCPenney

“It’s our privilege to be the vision care experts behind this vision product
for Blue Cross Blue Shield of Massachusetts, the largest health plan in
Massachusetts.We’re confident their clients and members will be delighted
with the Blue 20/20 vision plan that offers all the strengths of EyeMed and
the Luxottica family that’s behind it,” said Lukas Ruecker, EyeMed Vision Care

Ruecker added, “We’re especially eager for BCBSMA Blue 20/20 members to have
access to the largest and most diverse choice of in-network vision providers,
including both independent and true in-network retail locations;
industry-leading weekend and evening service hours from our call center and
many network provider locations; an amazing selection of the top eyewear and
retail location brand names plus access to the latest in lenses through our
lab network. These kinds of advantages have made us America’s fastest growing
vision benefits company. We look forward to helping BCBSMA members see life to
the fullest.”

For more information about Blue 20/20 contact your sales representative or
call (800) 422-3545 for small group direct sales or (800) 531-2563 for
small/large brokered sales.

About Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts ( is a
community-focused, tax-paying, not-for-profit health plan headquartered in
Boston. We are the trusted health plan for more than 31,500 Massachusetts
employers and are committed to working with others in a spirit of shared
responsibility to make quality health care affordable. Consistent with our
corporate promise to always put our 2.8 million members first, we are rated
among the nation’s best health plans for member satisfaction and quality.
Connect with us on Facebook, Twitter, YouTube and LinkedIn.

About EyeMed
Cincinnati, Ohio-based EyeMed Vision Care is the second largest and fastest
growing vision benefits company in the United States with more than 36 million
members. Dedicated to becoming America’s first choice for vision benefits, the
company’s products, operations and business ambitions are focused on a single
brand-defining mission: delivering the vision benefits that members appreciate
most. One of the company’s distinctive features is an expansive network of
independent vision care providers combined with many of America’s favorite
retail brands, including LensCrafters, most Pearle Vision locations, Target
Optical, Sears Optical and JCP Optical. EyeMed is a proud sponsor of OneSight,
a charitable organization dedicated to eradicating the vision crisis across
the United States and around the world. EyeMed is part of the Luxottica family
of companies. Visit us, follow us on Twitter and find us on

Photos/Multimedia Gallery Available:



Blue Cross Blue Shield of Massachusetts
Kathleen Makela, 617-246-7725
Holly Ingram, 513-806-8672
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