TOMY International Announces Appointment of Chief Marketing Officer

     TOMY International Announces Appointment of Chief Marketing Officer

Wilkov promoted to key executive management position

PR Newswire

OAK BROOK, Ill., May 12, 2014

OAK BROOK, Ill., May 12, 2014 /PRNewswire/ --TOMY International
(www.tomy.com) announces the promotion of Willie Wilkov to Chief Marketing
Officer (CMO) of the Company. The Board of Directors of TOMY Company, Ltd. has
approved this appointment, as the position of Chief Marketing Officer has been
vacant since mid-2013.

Wilkov joined the Company in 2009 as Vice President, Marketing Communications,
rising to Senior Vice President, Marketing Communications and Branding in
2013. As CMO, Wilkov will be responsible for the company's corporate identity
as well as working closely with key licensing partners of TOMY. He will
continue to spearhead all marketing communications initiatives, including the
company's innovative consumer, trade and brand marketing campaigns, as well as
oversee consumer insights and creative services for both the toy and infant
brands across the organization.

"Over these last five years Willie has brought an incredible level of
strategic thinking and innovation to TOMY," said Gregory Kilrea, President and
CEO of TOMY International. "He has infused energy into our brands and has been
an integral part of driving our corporate culture. We are honored to have him
as a part of our organization and look forward to his future contributions as
CMO."

Prior to his role at TOMY, Wilkov was Vice President of Marketing for the
Sun-Times News Group and spent a decade before that in the agency world at
Draft and Leo Burnett in Chicago. Wilkov holds a dual Bachelor of Arts and
Bachelor of Science degree from the University of Texas at Austin. He resides
in Riverwoods, IL with his wife and two children.

About TOMY International

TOMY International (www.tomy.com) is a leading global designer, producer and
marketer of innovative, high-quality toys sold to children and adults under
the TOMY®, Ertl®, and Battroborg™ brands as well as products for parents,
infants and toddlers under The First Years®, Lamaze, JJ Cole® Collections and
Boon® brands. TOMY International also markets its products under popular and
classic licensed properties such as John Deere, Pokemon, Chuggington, Sonic
the Hedgehog, Dinosaur Train, Disney's Winnie the Pooh, Princesses, Cars,
Fairies and Toy Story, and other well-known properties. TOMY International's
mission is to make the world smile. TOMY International reaches its target
consumers through multiple channels of distribution supporting more than
25,000 retail outlets throughout North and South America, Europe and
Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY
Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

SOURCE TOMY International

Website: http://www.tomy.com
Contact: Scott Goldberg, Salmon Borre Group, 847.347-3333,
scott@salmonborre.com, Twitter: @TOMYNewsUS
 
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