Ladbrokes goes live with SafeCharge payment technologies

           Ladbrokes goes live with SafeCharge payment technologies

  PR Newswire

  LONDON, May 12, 2014

LONDON, May 12, 2014 /PRNewswire/ --

PCI   descoping   solution   provides   secure   credit   card  

SafeCharge International Group Limited ("SafeCharge"), (AIM: SCH), the
international provider of payments services, risk management and IT solutions
for online businesses and Ladbrokes plc, a leader in the global betting and
gaming market, today announces that Ladbrokes has successfully deployed
SafeCharge's suite of payment technologies including: one-click deposits,
payment optimization and PCI compliance solution thereby enhancing users'
online payment experience and user-data security.

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Ladbrokes selected SafeCharge as a payment services partner in order to
relieve it of the burden and costs of the significant regulatory requirements
for storing card data whilst enabling repeat customers re-deposit from both
online and mobile devices in a single click.

James Bunn, Digital Finance Director, Ladbrokes said: "Our collaboration with
SafeCharge helps us to improve our customers' experience during the deposit
journey with a significant relief to our regulation requirements cost and

David Avgi, CEO, SafeCharge said: "We are pleased to partner with Ladbrokes to
provide them with our suite of payment technologies and PCI descoping
solution. Being chosen by Ladbrokes is yet another achievement for SafeCharge
and demonstrates their trust in our superior technology and services.

"SafeCharge is committed to continuously advancing its technologies to meet
the highest industry standards across our growing client base."

About   SafeCharge

SafeCharge International Group Limited is a global provider of payments
service, risk management and IT solutions for online businesses. The Group has
a diversified, blue chip client base and is a trusted payment partner for
customers from various e-commerce verticals. The Group has been Payment Card
Industry Data Security Standard ("PCI-DSS") Level 1 certified since 2007 and
is listed on the London Stock Exchange AIM market (symbol SCH). The Company's
wholly owned subsidiary, SafeCharge Limited, is regulated as a Payment
Institution by the Central Bank of Cyprus (CBC) under EU directive. The
Company has operations in the UK, Cyprus, Bulgaria, Israel, Germany and

About   Ladbrokes

The name Ladbrokes is synonymous with betting and gaming; the hallmark of a
premier brand. The Company, the origins of which date back to 1886, employs
over 13,000 people in Britain and over 15,000 in total. It is one of the
world's leading betting and gaming enterprises. Ladbrokes is a market leader
in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a
combined total of more than 2,800 betting shops. In addition to its extensive
retail presence Ladbrokes offers thousands of betting markets on a daily basis
via the internet, mobile and telephone., the Company's online
betting and gaming facility, attracts circa one million active clients.
Betting is offered via 13 tailored sites in nine different languages;
supporting 17 currencies. The site incorporates the highest levels of
security, which underwrite an integrated array of sports betting and gaming
services available 24 hours a day, 365 days a year. Ladbrokes is focused on
building its digital capabilities through a product and marketing agreement
with Playtech to realise its vision of becoming a fully e-enabled
international betting and gaming business.

For   more   information:

SafeCharge   International   Group   Limited

David Avgi, Chief Executive Officer

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