SodaStream Believes the Future is in Less Calories and More Nature

      SodaStream Believes the Future is in Less Calories and More Nature

  PR Newswire

  LONDON, May 12, 2014

LONDON, May 12, 2014 /PRNewswire/ --

W hile the global soft drinks market has been forecast to increase at a
compound annual growth rate (CAGR) of 3.5% from 2013-18, to reach a market
value of $6.3 billion by 2018 *, this strong growth is characterised by the
global beverage industry's highly competitive nature. Food ingredients caught
up with Yaron Koppel, Chief Innovation & Design Officer at SodaStream who said
the critical advice he would offer to manufacturers who want to stay ahead of
the competition is to "make sure your line is original and build into the
future trend of less calories and more nature".

With increasingly health-conscious customers looking for more natural products
that offer more than just refreshment and shy away from products that
contribute to growing health concerns, SodaStream have developed a number of
ranges to target these consumers. The Diet Range incorporates sweeteners for
effective calorie-reduced options and the Sparkling Naturals Range provides a
natural soda alternative with no artificial flavours, colours, sweeteners or

Cocofina Coconut Water Founder, Jacob Thundil, added that "clean label with a
clean conscience‎ is the greatest challenge faced by the beverage industry
with regards to ingredients innovations. Today's customers have information
available at their fingertips so it makes sense to be upfront and honest with
your consumers about what is going into your products".

Jacob and Yaron will be speaking on these strategies at the upcoming Beverage
Ingredients Forum held at the Koepelkerk at the Renaissance Hotel, Amsterdam
on 10-11 June 2014. This industry meeting place to discuss the latest beverage
ingredients trends and innovations already has attendees registered from
beverage manufacturers including Britvic, United Soft Drinks, Freedrinks,
Pivovarna Union Brewery, Medibel and Highland Spring Group.

Key international speakers including Almarai Company, Hershey  Mexico , Arla
Foods, Cocofina and many more will be addressing beverage ingredients trends
around healthy reformulation, natural and functional. Plus, an in-depth
technical stevia seminar will be run by PureCircle after the main forum on 12
June 2014 which also addresses the key trends for natural and calorie-reduced
beverages. Held exclusively for beverage manufacturers looking to master the
technical application of stevia without the undesirable aftertastes, this is
an exciting addition to the highly anticipated Beverage Ingredients Forum.

See more information and register your place at

About Fi Conferences: 

Fi Conferences is an extension of Fi Europe Exhibitions, whose world-leading
food ingredients event celebrates its 26th year in 2013 and attracts over
24,000 visitors. Fi Conferences runs its popular conferences alongside the
exhibition or as standalone events and offers high-level content focussed on
the hottest issues facing ingredient suppliers and manufacturers in the F&B
ingredients industry today. Fi Conferences provide the information and
insights needed by R&D, product development, innovation and marketing
professionals at both ingredient suppliers and F&B manufacturers.

*Source: © Euromonitor International

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