Dannon Oikos Introduces New Line of Greek Frozen Yogurt

  Dannon Oikos Introduces New Line of Greek Frozen Yogurt

    Expansion marks the brand’s first foray into the frozen aisle, and new
                entertaining ad with John Stamos debuts May 12

Business Wire

WHITE PLAINS, N.Y. -- May 12, 2014

The Dannon Company is expanding into the frozen aisle just in time for summer,
with the launch of Dannon® Oikos® Greek Frozen Yogurt. This new product
offering, available in six delicious flavors, marks the brand’s first move
into the frozen for home consumption category.

“While the phenomenon of Greek yogurt continues to drive growth in the
refrigerated section, the trend is just starting to expand into the frozen
aisle,” said Art D’Elia, vice president of marketing at The Dannon Company.
Frozen yogurt is the single largest driver of growth in frozen desserts.
“Oikos consumers are always looking for smarter alternatives that don’t
sacrifice the taste they love. Dannon Oikos Greek Frozen Yogurt delivers an
incredible frozen taste experience with half the fat of regular ice cream* and
6 grams of protein in every serving.** In addition, Dannon Oikos Greek Frozen
Yogurt contains active yogurt cultures and is an excellent source of
calcium.”***

John Stamos returns in a familiar role as the Dannon Oikos spokesman in a TV
spot supporting the launch of the frozen Greek yogurt scheduled to begin
airing on May 12. In the entertaining ad, Stamos quickly recovers from a
painful break up with the delicious treat of Dannon Oikos Greek Frozen Yogurt.
“I love making these commercials for Oikos because they’re fun and the product
is really great. I found myself eating the Oikos Greek frozen yogurt in
between takes even after taking so many on-camera bites. I hope people love
the ad as much as I love this Greek frozen yogurt,” said Stamos.

With a strong commitment to high-quality, innovative products, Dannon provides
consumers with delicious and fun-to-eat yogurts. The creamy, thick texture of
Dannon Oikos Greek Frozen Yogurt blended with irresistible flavors is sure to
satisfy even the most discerning sweet tooth and become a staple in household
freezers.

Dannon Oikos Greek Frozen Yogurt is available nationwide in pint containers
(MSRP: $3.99) and six delicious flavors including, Vanilla, Chocolate,
Strawberry, Café Latte, Black Cherry, and Key Lime. For more information about
Dannon Oikos Greek Frozen Yogurt, please visit Facebook.com/Oikos and
OikosYogurt.com.

About The Dannon Company, Inc.

Headquartered in White Plains, New York, Dannon has plants in Minster, OH,
Fort Worth, TX, West Jordan, UT, and Portland, OR, which makes more than 200
different flavors, styles and sizes of cultured refrigerated and frozen dairy
products to serve the diverse needs of its retail and foodservice customers.
Dannon brings health through food to as many people as possible via its wide
offering of delicious and wholesome fresh and frozen yogurts.

Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of
yogurt worldwide, sold under the names Dannon and Danone. For more
information, visit dannon.com.

* Oikos Frozen Yogurt: 2.5-3g fat (varies by flavor); Regular Ice Cream: 7g
fat per ½ cup
** 6-7g of protein (12-14% of DV) per ½ cup serving (varies by flavor)
*** Calcium: 20% of DV per ½ cup

OIKOS is a registered trademark of Stonyfield Farm, Inc. used under license by
The Dannon Company, Inc.

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Contact:

Media:
Edelman, on behalf of The Dannon Company
Blair Benjamin, 212-704-8268
Blair.Benjamin@Edelman.com
 
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