Michigan Elementary School Wins $25,000 Grand Prize in Bridgestone Fuel the Cause Contest

 Michigan Elementary School Wins $25,000 Grand Prize in Bridgestone Fuel the
                                Cause Contest

Donation will rebuild Waterloo Elementary School playground

PR Newswire

NASHVILLE, Tenn., May 12, 2014

NASHVILLE, Tenn., May 12, 2014 /PRNewswire/ -- Students at Waterloo Elementary
school in Monroe, Mich., will now be able to build their much longed-for
playground. Bridgestone Americas (Bridgestone) today announced the school is
the winning site of its Fuel the Cause contest, receiving a $25,000 gift from
the world's largest tire and rubber maker.

More than 376,000 public votes were cast for Waterloo Elementary school
through an online voting portal on the Bridgestone website. Waterloo students,
faculty and area community leaders turned to social media, launching a
grassroots, viral campaign to encourage the public to vote for their
playground project. Currently, Waterloo students and neighborhood children
have no place to play after previous playground equipment was removed for
safety reasons. Waterloo Elementary is the smallest school in the Monroe
Public Schools District with a poverty rate of 80 percent.

"The environmental mission of Bridgestone is to help ensure a healthy
environment for current and future generations, and the Fuel the Cause contest
has shown us that we are not alone in our commitment to building a sustainable
future," said Erik Seidel, Vice President of Brand Management, Bridgestone
Americas. "Congratulations to the students of Waterloo Elementary and thank
you to everyone who participated in our contest. It's amazing what we can
accomplish when we work together as One Team, One Planet."

This is the first year for the Bridgestone Fuel the Cause contest. Consumer
response exceeded expectations, with more than 760,000 votes cast in the month
of April to support 12 finalists. To enter the Fuel the Cause contest,
consumers were asked to submit three pictures and a brief description of the
project and how it would benefit from a $25,000 transformation. The entry with
the highest number of online consumer votes was selected as the grand-prize

Bridgestone conducted the Fuel the Cause contest as part of its annual Rethink
Green promotion in April. Rethink Green highlights the Bridgestone Ecopia line
of tires, which delivers low rolling resistance and improved fuel efficiency,
as well as the company's breadth of Eco-Products. The Eco-Product designation
is used to identify Bridgestone products that feature
environmentally-conscious materials, such as low-aromatic oil and recycled
materials, and also are designed to help improve vehicle fuel efficiency and
reduce emissions.

For additional information about the Bridgestone Americas "One Team, One
Planet" environmental platform, or to learn more about the company's global
environmental mission, visit OneTeamOnePlanet.com.

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and rubber
company. BSAM and its subsidiaries develop, manufacture and market a wide
range of Bridgestone, Firestone and associate brand tires to address the needs
of a broad range of customers, including consumers, automotive and commercial
vehicle original equipment manufacturers, and those in the agricultural,
forestry and mining industries. The companies are also engaged in retreading
operations throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of companies
also operates the world's largest chain of automotive tire and service
centers. Guided by its One Team, One Planet message, the company is dedicated
to achieving a positive environmental impact in all of the communities it
calls home.

SOURCE Bridgestone Americas, Inc.

Website: http://www.bridgestoneamericas.com
Contact: Media Center, 877-201-2373
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