SodaStream Celebrates May with “MOMPOWERMENT”

  SodaStream Celebrates May with “MOMPOWERMENT”

 Leading Home Beverage Maker Announces Online Contest for Moms and Celebrates
     Mother’s Day with Original Beverage Recipes on the Rachael Ray Show

Business Wire

MOUNT LAUREL, N.J. -- May 8, 2014

SodaStream, the world leader in home beverage carbonation stations, is
honoring moms during the month of May with their “MOMPOWERMENT” contest.
Consumers can go to SodaStream’s Facebook page and nominate themselves or any
mom that has had an impact on their lives for the chance to win an all-expense
paid trip for four to New York City, including tickets to a future taping of
the RACHAEL RAY SHOW.

“At SodaStream, we are committed to empowering consumers to discover
customized, carbonated beverages through our innovative and contemporary
machines, and over 70 delicious flavor varieties,” said Scott Guthrie, General
Manager of SodaStream Americas. “We understand that moms are constantly
looking for better-for-you options for themselves and their families.
MOMPOWERMENT is about celebrating mom through a campaign that recognizes all
her selfless efforts and rewards her for giving her family the very best.”

To enter the contest, consumers complete the entry form located under the
“MOMPOWERMENT” promotion tab on the SodaStreamUSA Facebook page. Entrants
include photo of themselves or the mom they wish to nominate, along with a
brief essay about a “MOMPOWERMENT Moment,” an example of something special
they’ve done or experienced that illustrates the power and privilege that
comes from being a mother. Two winners that exemplify “MOMPOWERMENT” will be
selected by a panel of judges and notified by June 9, 2014.

MOMPOWERMENT is part of SodaStream’s commitment to empower moms to create
better-for-you beverages for themselves and their families, using the
SodaStream system that lets people create any drink they can imagine! With
over 70 flavors available, SodaStream can turn tap water into an endless
variety of delicious sparkling beverages for the whole family - from seltzers
to sparkling juices, and even cocktails!

For more details and great mother’s day recipe ideas tune into the RACHAEL RAY
SHOW Thursday, May 8^th. Check local listings for showtimes. Additional
information on the “MOMPOWERMENT” contest, official terms and conditions and
to enter, please visit www.facebook.com/SodaStream.

About SodaStream

SodaStream International is the world’s leading manufacturer and distributor
of home beverage carbonation systems, which enable consumers to easily
transform ordinary tap water instantly into carbonated soft drinks and
sparkling water. Soda makers offer a highly differentiated and innovative
solution to consumers of bottled and canned carbonated soft drinks and
sparkling water. Our products are environmentally friendly, cost effective,
promote health and wellness, and are customizable and fun to use. In addition,
our products offer convenience by eliminating the need to carry bottles home
from the supermarket, to store bottles at home or to regularly dispose of
empty bottles. SodaStream products are available at more than 60,000 retail
stores in 45 countries around the world, including over 15,000 retail stores
in the United States. For more information please visit www.sodastream.com.

Contact:

MEDIA:
Formula PR
Jill Greenwood, 212-219-0321
greenwood@formulapr.com
 
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