Victory Electronic Cigarettes Corporation Announces New Chief Commercial Officer, Gary Rawlings

  Victory Electronic Cigarettes Corporation Announces New Chief Commercial
  Officer, Gary Rawlings

  *Veteran blue-chip consumer packaged goods and retail marketing executive
    with over 20 years experience in world-class firms including Kraft Foods
    Group and Royal Ahold
  *Brings global marketing, retail, and ecommerce capabilities as Victory
    accelerates its global electronic cigarette industry consolidation

Business Wire

SPRING LAKE, Mich. -- May 8, 2014

Victory Electronic Cigarettes Corporation (OTCQB: ECIG), today announced that
Gary Rawlings has been appointed as the Chief Commercial Officer of the
Corporation. In this role, Mr. Rawlings will be responsible for all Consumer
Marketing, Research, Trade Marketing, Merchandising, and Sales, Retailer and
Distributor Support programs for the firm. Mr. Rawlings is a 15-year consumer
goods veteran of Kraft Foods Group (KRFT), and a 5-year retail veteran
including tenure as Executive Vice-President at Royal Ahold (AH), a $30
Billion major global retailer. Mr. Rawlings has also been a Chief Marketing
Officer for multiple online companies and was most recently operating as a
consultant to the electronic cigarette industry.

Mr. Rawlings brings a long history of successful senior executive experience
to Victory having been a Chief Marketing Officer for more than 10 years in
world-class enterprises. Mr. Rawlings started his career in advertising for
multiple Proctor and Gamble brands, and joined General Foods in 1984. Mr.
Rawlings led businesses ranging from start-ups to nearly $200 million in
revenue including the Ronzoni, Minute Rice, Uncle Ben’s, Claussen, Lunchables,
and multiple other brands during his tenure of increasing leadership
responsibility in the Kraft, Oscar Meyer, and General Foods Divisions. In
addition to consumer good expertise, Mr. Rawlings also brings extensive senior
marketing operating experience in some of the world’s leading retailers,
heading Royal Ahold’s Global Marketing Council and operating as CMO for Wild
Oats before its sale to Whole Foods Market, Inc.

Brent Willis, Chairman and Chief Executive Officer of Victory, who worked at
Kraft Foods with Mr. Rawlings, commented, “Gary Rawlings is a singularly
outstanding pure marketer who has demonstrated success in consumer goods and
retail with some of the world’s best brands and companies He brings great
passion for connecting with consumers and working in partnership with
retailers and distributors to win at the point of sale. I am confident that
his addition to Victory will accelerate the firm in its objective to be the
world leader in electronic cigarettes.”

Rawlings stated, “I am thrilled to join the leadership team at Victory. Their
brands and global distribution platforms that they have amassed in a very
short period of time are impressive and are a fantastic springboard from which
to grow. I look forward to helping drive Victory to become the number one Ecig
Company worldwide and the preferred choice of distributor partners, retailer
partners, and smokers looking for an alternative to traditional cigarettes”.

About Victory

Victory Electronic Cigarettes Corporation is dedicated to providing a cleaner
and healthier alternative to smoking for all, and intends to empower smokers
to regain their freedom. Victory is the largest independent electronic
cigarette company in the world, owns the trademarks VAPESTICK^®, FIN^®,
Victory^®, GreenStix^®, VIP^® and others. The company owns multiple subsidiary
companies and has operations in North America, Central America, Latin America,
Western Europe, and Asia. Victory offers consumers a full product portfolio
that incorporates the highest quality and latest technology, and has been
rated as superior in real tobacco taste amongst major brands.

Safe Harbor Disclosure

This press release contains forward-looking statements reflecting management's
current expectations regarding future results of operations, economic
performance, financial condition and achievements of Victory, including
statements regarding Victory’s expectation to see continued growth. The
forward-looking statements are based on the assumption that operating
performance and results will continue to materialize consistent with recent
trends. Management believes these assumptions to be reasonable but there is no
assurance that they will prove to be accurate. Forward-looking statements,
specifically those concerning future performance are subject to certain risks
and uncertainties, and actual results may differ materially. These risks and
uncertainties include: Victory’s reliance on additional financing, Victory’s
profitability and financial health, risks associated with Victory’s products,
including that they may pose a health risk; governmental regulations may
impact Victory’s business; the market or consumers may not accept Victory’s
products; Victory relies on a single class of products; existing or pending
patents may affect Victory’s business; and other factors disclosed in the
Company's filings with the Securities and Exchange Commission. Unless required
by applicable law, Victory undertakes no obligation to update or revise any
forward-looking statements.


For investor inquiries please contact:
Victory Electronic Cigarettes Corporation
Suzanne Garcia
Manager, Investor Relations
Tel: (616) 384-3272
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