Citizen Watch Company Announces Flagship Store in Times Square, New York City

Citizen Watch Company Announces Flagship Store in Times Square, New York City

PR Newswire

LYNDHURST, N.J., May 8, 2014

LYNDHURST, N.J., May 8, 2014 /PRNewswire/ -- Citizen Watch Company, the U. S.
industry leader in the mid-priced watch market, today announced the upcoming
debut of the brand's global flagship store in Times Square, New York City.
Located at 1500 Broadway this will be the first Citizen Watch global retail
concept store in North America.

Under Construction 1500 Broadway. Citizen Watch's first North American Retail
Concept Store.

"As a truly global brand Citizen Watch Company represents people from
throughout the world, so there is no better place than Times Square to share
our international brand message," said Toshio Tokura, President and CEO of
Citizen Watch Co. Ltd.

"It's an exciting time for Citizen as we open our flagship store in New York
and also launch our new BETTER STARTS NOW brand campaign," said Jeffrey Cohen,
President of Citizen Watch Company of America. "Leveraging the strength of our
proprietary Eco-Drive light powered technology where watches never need a
battery, Citizen is poised to build on our success and accelerate our growth."

"With over 1,300 square feet, the new store will also give Citizen the
opportunity to feature our full range of offerings, from watches with our
groundbreaking Eco- Drive Satellite Wave technology; to our sport enthusiast's
Promaster Series for diving and hiking; to our stylish new collections of
women's watches, set with diamonds. We anticipate that the store will enhance
consumer appreciation for the brand on a grand scale," Cohen continued.

Citizen has hired New York based architectural firm Mapos LLC, and the opening
is planned for November of this year.

CITIZEN holds the leading position in the mid-priced watch market in the
United States, setting itself apart from its competitors with its ecologically
friendly Eco-Drive technology. Utilizing the power of light, Citizen Eco-Drive
technology converts light into stored energy to power a watch for at least six
months, even in the dark. Fueled by light. Any light. A watch that never
needs a battery.

Photo -

SOURCE Citizen Watch Company

Contact: Samantha Barker, 201-806-8253,
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