2K Announces 2014 NBA MVP Kevin Durant as NBA® 2K15 Cover Athlete

  2K Announces 2014 NBA MVP Kevin Durant as NBA® 2K15 Cover Athlete

   NBA 2K’s collaboration with the NBA’s best players continues in the next
                     iteration of the legendary franchise

     Join the conversation on Twitter using the hash tag #YourTimeHasCome

Business Wire

NEW YORK -- May 7, 2014

2K today announced that Oklahoma City Thunder superstar, four-time NBA scoring
champion, and recently crowned 2014 NBA Most Valuable Player, Kevin Durant,
will make his solo debut as video game cover athlete on NBA® 2K15, the next
installment of the top-selling and top-rated NBA video game simulation
franchise*. With the selection, Durant completes a banner year in which he
garnered the NBA’s top award for the first time in his career and fulfilled
his lifelong dream of being the feature athlete on an NBA 2K cover, all while
cementing his legacy as one of the greatest players of this generation.

2K today announced that Oklahoma City Thunder superstar, four-time NBA scoring
champion, and recentl ...

2K today announced that Oklahoma City Thunder superstar, four-time NBA scoring
champion, and recently crowned 2014 NBA Most Valuable Player, Kevin Durant,
will make his solo debut as video game cover athlete on NBA(R) 2K15, the next
installment of the top-selling and top-rated NBA video game simulation
franchise*. With the selection, Durant completes a banner year in which he
garnered the NBA's top award for the first time in his career and fulfilled
his lifelong dream of being the feature athlete on an NBA 2K cover, all while
cementing his legacy as one of the greatest players of this generation.(photo:
Business Wire)

“I’m honored to be selected for the cover of NBA 2K,” said Durant, who is
currently leading the Oklahoma City Thunder against Los Angeles Clippers
during this year’s NBA Playoffs. “I’ve been an avid fan and player of NBA 2K
since I was a kid, and being selected as the sole cover athlete of NBA 2K15 is
an amazing accomplishment at this point of my life. I feel like my time has
come.”

“We’re continually challenging ourselves to align the NBA 2K franchise with
the best of this generation, and Kevin Durant brings one of the NBA’s greatest
into our stable of kings,” said Alfie Brody, Vice President of Marketing for
2K. “Our goal is to consistently bring an unmatched experience for the
millions of fans that play the NBA 2K series, while paralleling the NBA’s
evolution and growth year-over-year.”

In addition to his accomplishments as four-time NBA scoring champion, and
winning the 2014 NBA MVP award, Durant’s impressive basketball resume includes
four All-NBA team selections, five NBA All-Star selections, and the 2007-2008
NBA Rookie of the Year award, solidifying him as the perfect choice to bring
NBA 2K basketball to fans across the globe.

2K also announced that customers can pre-order NBA 2K15 for the PlayStation®3
and PlayStation®4 computer entertainment systems, the Xbox One all-in-one
games and entertainment system and Xbox 360 games and entertainment system
from Microsoft, and PC by visiting http://2kgam.es/BuyNBA2K15.

Developed by Visual Concepts, a 2K studio, NBA 2K15 is not yet rated by the
ESRB. NBA 2K15 is scheduled for release on PS4™, PS3™, Xbox One, Xbox 360, and
PC on October 7, 2014 in North America and October 10, 2014 internationally.

*According to 2008 - 2014Metacritic.com and TheNPD Group estimates of U.S.
retail video game sales through March 2014.

2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, marketer and publisher of interactive entertainment for
consumers around the globe. The Company develops and publishes products
through its two wholly-owned labels Rockstar Games and 2K. Our products are
designed for console systems, handheld gaming systems and personal computers,
including smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services. The Company’s
common stock is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment globally
for console systems, handheld gaming systems and personal computers, including
smartphones and tablets, which are delivered through physical retail, digital
download, online platforms and cloud streaming services. 2K publishes titles
in today’s most popular gaming genres, including shooters, action,
role-playing, strategy, sports, casual, and family entertainment. The 2K label
has some of the most talented development studios in the world today,
including Firaxis Games, Visual Concepts, 2K Marin, 2K Czech, 2K Australia,
Cat Daddy Games and 2K China. 2K’s stable of high quality titles includes the
critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved
Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the
#1 rated and #1 selling basketball franchise**. 2K is headquartered in Novato,
California and is a wholly owned label of Take-Two Interactive Software, Inc.
(NASDAQ:TTWO). For more information, please visit www.2K.com.

**According to 2008 - 2014 Metacritic.com and The NPD Group estimates of U.S.
retail video game sales through March 2014.

All trademarks and copyrights contained herein are the property of their
respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered
forward-looking statements under federal securities laws and may be identified
by words such as "anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements regarding the
outlook for the Company's future business and financial performance. Such
forward-looking statements are based on the current beliefs of our management
as well as assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and results may
vary materially from these forward-looking statements based on a variety of
risks and uncertainties including: our dependence on key management and
product development personnel, our dependence on our Grand Theft Auto products
and our ability to develop other hit titles for current and next-generation
platforms, the timely release and significant market acceptance of our games,
the ability to maintain acceptable pricing levels on our games, our ability to
raise capital if needed and risks associated with international operations.
Other important factors and information are contained in the Company's Annual
Report on Form 10-K for the fiscal year ended March 31, 2013, in the section
entitled "Risk Factors," the Company’s Quarterly Report on Form 10-Q for the
fiscal quarter ended December 31, 2013, and the Company's other periodic
filings with the SEC, which can be accessed at www.take2games.com. All
forward-looking statements are qualified by these cautionary statements and
apply only as of the date they are made. The Company undertakes no obligation
to update any forward-looking statement, whether as a result of new
information, future events or otherwise.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140507005353/en/

Multimedia
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Contact:

2K
Ryan Peters, 415-507-7607
ryan.peters@2ksports.com
or
Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press), 646-536-2983
alan.lewis@take2games.com
or
Access Communications for 2K
Steve Imm, 415-844-6286
steve@accesspr.com
 
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