STMicroelectronics: Blast Motion Launches First Product Blast Baseball

STMicroelectronics: Blast Motion Launches First Product Blast Baseball

   Blast's Precision Motion Sensor technology brings baseball and softball
           players new ways to track, share and compare their game

CARLSBAD, Calif. and GENEVA, May 7, 2014 (GLOBE NEWSWIRE) -- Blast Motion
announces the launch of its first product, Blast Baseball, which was developed
in close collaboration with STMicroelectronics (NYSE:STM), a global
semiconductor leader serving customers across the spectrum of electronics
applications, utilizing ST's highly advanced MEMS process technology. Blast
Baseball educates athletes on the mechanics of their swing, empowers them to
make meaningful adjustments, and offers a new way to share achievements.

Weighing less than an ounce and dustproof, shockproof and waterproof, Blast's
Precision Motion Sensor attaches to the end of any bat. Bluetooth® smart
technology transmits accurate swing analytics to your iPhone® or iPad® while
you play. Blast Baseball's accuracy can be compared to some of the most
sophisticated tracking systems in the world. Blast Baseball even understands
the difference between practice swings and real hits, and can store swing
information when the sensor is out of range of its partnered mobile device.

"Essentially invisible, Blast Baseball lets players focus on the game without
changing their natural swing and provides access to important metrics when
they want them," said Roger Weingarth, President and COO of Blast. "It is
important to us that Blast Baseball not only track key metrics, but give users
new ways to interact with the data. They can track and learn about their
swings, compare metrics and easily share that information with coaches and
friends. Our continued collaboration with ST will keep Blast's products
extremely useful and technically innovative."

"ST's IoT and Wearable strategy aligns perfectly with Blast's vision in sports
equipment and our large portfolio of motion sensors, delivering the optimal
combination of sensors to generate the best results for the Blast Baseball
product," said Luca Difalco, VP of Marketing at STMicroelectronics' Americas
Region. "Combining pioneering use of ST's precision motion-detection
technology with user-friendly and well-conceived app will change the way
people can experience the world."

Available now, Blast Baseball is just the start of Blast's product line. Blast
Baseball includes Blast's Precision Motion Sensor, bat attachment, and Blast
Baseball App download for $149.99 from www.blastmotion.com/baseball.

About Blast

Blast Motion defines the future of the digital experience with its innovative
motion capture technologies, which enhance the way we experience and
understand life's actions. Further information can be found at
blastmotion.com.

About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power and automotive products and embedded processing
solutions. From energy management and savings to trust and data security, from
healthcare and wellness to smart consumer devices, in the home, car and
office, at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting more from
technology to get more from life, ST stands for life.augmented.

In 2013, the Company's net revenues were $8.08 billion. Further information on
ST can be found at www.st.com.

Blast Contact:
Dana Swanson
dswanson@blastmotion.com

STMicroelectronics Contact:
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz@st.com

ST MEMS in Blast Baseball http://hugin.info/152740/R/1783421/610753.pdf

HUG#1783421

STMicroelectronics logo
 
Press spacebar to pause and continue. Press esc to stop.