Bon Appétit Management Company Partners with Fed Up Film, Encourages Guests to Go Sugar-Free for 10 Days

  Bon Appétit Management Company Partners with Fed Up Film, Encourages Guests
  to Go Sugar-Free for 10 Days

   From-scratch pioneer to host Fed Up Challenge at select corporate cafés

Business Wire

PALO ALTO, Calif. -- May 7, 2014

Life in America is sweet — in fact too sweet, according to a powerful new film
that opens across the U.S. on Friday, May 9.

Fed Up combines the moving stories of four children whose families are
struggling to lower their weight to a healthy balance and hard-hitting
interviews with well-known nutrition and public-policy experts. It exposes
some of the misconceptions — encouraged by the packaged-food industry —
Americans have about food and weight loss that have resulted in the greatest
public-health crisis of our time. (Watch the trailer.)

Bon Appétit Management Company CEO Fedele Bauccio joined the Fed Up Advisory
Board at the invitation of executive producer Katie Couric (who narrates the
film) and producer Laurie David (An Inconvenient Truth). Bon Appétit has
partnered with several of its corporate clients to support the Fed Up
Challenge in its cafés, inviting its guests to commit to cutting out all sugar
for 10 days.

“Fed Up shows how added sweeteners have become a terrible problem for us as a
nation,” says Fedele. “At Bon Appétit, we’ve always cooked everything from
scratch. Our chefs rely on top-quality ingredients, herbs, and spices — not
sugar — for flavor. But we care about our guests’ well-being when they leave
our cafés, too. We know that they are concerned about their health and that of
their families.”

The packaged foods such as granola bars and spaghetti sauce that American
families rely on are high not only in sugars, as the film makes disturbingly
clear, but also in sodium, another unhealthy ingredient. (Last October, Bon
Appétit teamed up with the Center for Science in the Public Interest on a
companywide sodium reduction campaign for Food Day.)

For the week starting Monday, May 12, employees dining at the corporate cafés
for SAP (in Palo Alto, CA), Adobe (San Francisco, San Jose, Seattle, and Lehi,
UT), Medtronic (Minneapolis), SAS (Cary, NC), and several others can opt for
special Fed Up Challenge breakfast and lunch menu items from their Bon Appétit
chefs, indicated by a red Unsweetened sticker. The Bon Appétit teams will also
go the extra mile to source unsweetened versions of items that often contain
hidden sugars, such as yogurt, sandwich bread, tortillas, and condiments.

The Fed Up Challenge information tables will provide materials on continuing
the Challenge away from work, resources on the many other names sugar hides
under in packaged foods, and the surprising amount of sugar found in common
beverages including fruit juices. Unsweetened “spa waters” and house-brewed
iced teas will provide zero-sugar thirst quenching, while Bon Appétit Hydrate
the Healthy Way posters placed at soda dispensers will remind guests that soda
contains considerable amounts of sugar.

The Bon Appétit teams and its clients have “sweetened the deal” for taking the
Challenge by offering drawings for tickets to see the movie when it opens at
local theaters. At SAP, the corporate Fit Club has donated three FitBit
wellness trackers for those who opt for Challenge menu items all week, and at
Medtronic, the campus Wellness Center will donate three free memberships.

“Bon Appétit has long been a leader in offering healthy, sustainably sourced
food for Americans at work and at school,” says Fed Up producer Laurie David.
“It’s an honor to have their support in helping people learn to feed
themselves in a similar way at home.”

In October, Bon Appétit will roll out a sugar-free education campaign
companywide at hundreds of locations in 32 states for Food Day 2014.

About Bon Appétit Management Company

Bon Appétit Management Company (www.bamco.com) is an on-site restaurant
company offering full food-service management to corporations, universities,
and specialty venues. Based in Palo Alto, CA, Bon Appétit has more than 500
cafés in 32 states. Clients include eBay, the University of Pennsylvania, and
the Art Institute of Chicago. All Bon Appétit food is cooked from scratch,
including sauces, stocks, and soups. A pioneer in environmentally sound
sourcing policies, Bon Appétit has developed programs addressing local
purchasing, the overuse of antibiotics, sustainable seafood, the food and
climate change connection, humanely raised meat and eggs, and farmworker
welfare. It has received numerous awards for its work, from organizations
including the International Association of Culinary Professionals, the James
Beard Foundation, Chefs Collaborative, Natural Resources Defense Council,
Seafood Choices Alliance, The Humane Society of the United States, and Food
Alliance.

Contact:

Bon Appétit Management Company
Bonnie Azab Powell, 650-798-8022
bonnie.powell@bamco.com
 
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