Choice Hotels First Hotel Brand To Partner With TripAdvisor For New Mobile Instant Booking Feature

  Choice Hotels First Hotel Brand To Partner With TripAdvisor For New Mobile
                           Instant Booking Feature

PR Newswire

ROCKVILLE, Md., May 7, 2014

ROCKVILLE, Md., May 7, 2014 /PRNewswire/ -- Choice Hotels International, Inc.
(NYSE: CHH), one of the world's largest hotel companies, announced today that
it is the first hotel company to partner with TripAdvisor on the new mobile
TripAdvisor Instant Booking feature. TripAdvisor, the world's largest travel
site, is currently testing Instant Booking, which allows travelers to easily
complete their hotel reservations while remaining on the TripAdvisor mobile
app and mobile website.

Choice Hotels International.

Rather than redirecting customers to the Choice Hotels website, as before,
TripAdvisor Instant Booking offers mobile users a "Book on TripAdvisor"
button. Customers select a room, input their personal information and credit
card number, and complete their booking with Choice Hotels, without leaving
the TripAdvisor interface.

After completing their booking, guests will receive a Choice Hotels
confirmation number and email, the same as a reservation made through
ChoiceHotels.com or 800.4CHOICE. All customer service inquiries regarding
Choice Hotels reservations will continue to be handled by Choice Hotels and
the property where the reservation was made.

"Choice Hotels wants to ensure that we provide cutting edge, flexible and
mobile options for guests as the way hotel reservations are made constantly
evolves," said Robert McDowell, senior vice president, marketing and
distribution of Choice Hotels. "We are extremely proud to be the first hotel
company to partner with TripAdvisor on Instant Booking, making it easier for
our customers to book hotel reservations."

"We're pleased to welcome Choice Hotels as the first hotel brand to partner
with TripAdvisor on our new Instant Booking feature," said Robin Ingle, senior
vice president of advertising sales, TripAdvisor, Inc. "Through this
partnership, Choice Hotels ensures that customers wanting to book through
TripAdvisor have a seamless and friction free booking experience, while being
able to continue to serve the customer."

TripAdvisor Instant Booking  will initially be available in the U.S. and is
expected to launch later this year.

About Choice Hotels
Choice Hotels International, Inc.franchises more than 6,300 hotels,
representing more than 500,000 rooms, inthe United Statesand more than 35
other countries and territories. As ofMarch 31, 2014, 398 hotels,
representing more than 30,000 rooms, were under construction, awaiting
conversion or approved for development inthe United States. Additionally, 95
hotels, representing approximately 8,900 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company'sComfort Inn, Comfort Suites,
Quality,Sleep Inn, Clarion, Cambria Suites, MainStay Suites,Suburban
Extended Stay Hotel,Econo Lodgeand Rodeway Inn brands, as well as itsAscend
Hotel Collectionmembership program, serve guests worldwide.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel
Collection are proprietary trademarks and service marks of Choice Hotels
International Inc. and its subsidiaries.

©2014 Choice Hotels International, Inc. All rights reserved.

Logo - http://photos.prnewswire.com/prnh/20131015/NE98133LOGO-l

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Scott Carman, + 1 (301) 592-6361, Scott_Carman@choicehotels.com
 
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