Duane Reade Announces First Major App Update For iPhone, Brings New Level Of In-Store Customer Engagement To Drug, Food And Mas

 Duane Reade Announces First Major App Update For iPhone, Brings New Level Of
          In-Store Customer Engagement To Drug, Food And Mass Arena

Duane Reade's App Update for iPhone Uses iBeacon Bluetooth Technology to
Improve Customer Engagement and Experience

PR Newswire

NEW YORK, May 6, 2014

NEW YORK, May 6, 2014 /PRNewswire/ --Duane Reade, the largest drugstore chain
in New York City, has released the first update to its app for iPhone
including the integration of iBeacon for 10-select Duane Reade locations
active as of May 1. This update significantly adds to the existing features in
the Duane Reade iPhone app including: the new Weekly Ads & Coupons, Pill
Reminder, DR Walk-In, Preferred Store, Shopping List, Steps and QuickPrints
from Instagram. The app update is part of Duane Reade's commitment to foster
greater customer engagement with its value-added loyalty offers, including
digital and social content initiatives tied to the in-store shopping

The addition of iBeacon to the Duane Reade app vastly improves the customer
in-store user experience. iBeacon is a technology Apple introduced with iOS 7
that uses Bluetooth Low Energy and geo-fencing to provide apps a new level of
micro-location awareness, such as trail markers in a park, exhibits in a
museum or product displays in stores. The inclusion of this technology to the
Duane Reade app adds features such as lock screen notifications when initially
approaching a select Duane Reade store location, coupon offers based on
historical data and product reviews for timely content at the
point-of-decision. iBeacon will initially be available at 10-select Duane
Reade stores in Manhattan to test the viability of a further rollout. 

"The Duane Reade app plays an integral role in our omni-channel customer
engagement strategy," said Calvin Peters, PR/Digital Communications Manager
for Walgreens. "Mobile interaction is at the core of our social media success
as mobile and social are intrinsically linked; the addition of these new 2.0
features, as well as the integration of iBeacon technology, will continue to
fuel our digital customer experience strategy, as we strive to push forward
our New York Living Made Easy mantra. It is incredibly important for Duane
Reade to be where our customers are, including on their smart mobile devices.
This update aligns with our goal to provide them with tools, programs and
category specific consumer-generated media that offer relevant convenience,
including trusted product and service insights."

The 2.0 update is the first in a series of major app announcements planned for
Duane Reade in 2014. The first wave of releases brings the app up-to-par with
the features of the Walgreens award-winning iPhone app. Through the app's
in-store mode, customers will have quick access to their individual Balance®
Rewards loyalty program barcode, paperless coupons scorecard indicating the
specific number clipped and the savings associated with each, a floor map
displaying a bird's eye view of the store location, product locator for item
search and location plotting of the item via the in-store map, scanner options
allow for instant product scans revealing detailed item information, mobile
coupon clipping for immediate redemption at POS facilitating a seamless
value-added experience via Balance Rewards, and instant Instagram 4X4 prints
directly to a Duane Reade location.

The Duane Reade iBeacon test store locations are:

  o51 W 51ST ST
  o22 W 48TH ST
  o661 8TH AVE
  o771 8TH AVE
  o1350 BROADWAY
  o1627 BROADWAY
  o100 W 57TH ST

About Duane Reade:
Founded in 1960, Duane Reade is the largest drug store chain in New York City.
In keeping with the company's brand vision of New York Living Made Easy, Duane
Reade provides New Yorkers with prescriptions, health products and services,
beauty products and services, food and convenience items for daily life in the
City...everything for "How I Feel," "How I Look," and "What I Need Now." The
company operates 250+ stores throughout the metropolitan New York region.
Duane Reade is part of the Walgreens family of companies, the nation's largest
drugstore chain with more than 8,000 stores in all 50 states, the District of
Columbia and Puerto Rico.

SOURCE Duane Reade

Website: http://www.duanereade.com
Contact: Robert Ford, 646-430-5164, rford@5wpr.com
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