HELPHIRE GROUP PLC: Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES                                   


                          
                                                                                


                      
1. Identity of the issuer or the underlying                    HELPHIRE GROUP 
PLC                         
issuer                                                                           
                      
of existing shares to which voting rights are                                    
                      
attached:                                                                        


                          
                                                                                


                      
2 Reason for the notification (please tick the appropriate box or boxes):        


                          
                                                                                


                      
An acquisition or disposal of voting rights                                      


                 X        
                                                                                


                      
An acquisition or disposal of qualifying financial instruments which may result  
                      
in the acquisition of shares already issued to which voting rights are attached  


                          
                                                                                


                      
An acquisition or disposal of instruments with similar economic effect to        
                      
qualifying financial instruments                                                 


                          
                                                                                


                      
An event changing the breakdown of voting rights                                 


                          
                                                                                


                      
Other (please                                                                    
                      
specify):                                                                        


                          
                                                                                


                      
3. Full name of person(s) subject to the             Aviva plc & its 
subsidiaries                         
notification obligation:                                                         


                          
                                                                                


                      
4. Full name of shareholder(s)             Registered Holder:                    
                      
(if different from 3.):                                                          


                          
                                           BNY (Nominees) Limited 3,205,792*    
                          
                                                                                
                          


                                       BNY Norwich Union Nominees Limited 
47,127,072*                  


                                                                                
                          


                                       Chase (GA Group) Nominees Limited 
406,432,193*                  


                                                                                
                          
                                           Vidacos Nominees Limited 3,000,000*  
                          
                                                                                
                          
                                           *denotes direct interest             
                          
                                                                                
                          
                                           Chase Nominees Limited 15,123,972    
                          
                                                                                


                      
5. Date of the transaction and date on                       01 May 2014         
                      
which the threshold is crossed or                                                
                      
reached:                                                                         


                          
                                                                                


                      
6. Date on which issuer notified:                            02 May 2014         


                          
                                                                                


                      
7. Threshold(s) that is/are crossed or        17% to 16% Change at Direct 
Interest Level                  
reached:                                                                         


                          
                                                                                


                      
8. Notified details:                                                             


                          
                                                                                


                      
A: Voting rights attached to shares                                              


                          
                                                                                


                      
Class/type   Situation previous       Resulting situation after the triggering 
transaction                
of           to the triggering                                                   
                      
shares       transaction                                                         


                          
                                                                                
                          
                                                                                


                      
if possible  Number       Number      Number         Number of voting           
% of voting rights        
using        of           of          of shares      rights                      
                      
the ISIN     Shares       Voting                                                 
                      
CODE                      Rights                                                 
                       
                                    Direct         Direct         Indirect  
 Direct     Indirect       


                                                                                
                          
                                                                                


                      
  Ordinary   276,554,936  276,554,936 474,889,029    459,765,057     15,123,972 
16.86%      0.56%          
shares                                                                        


                          
                                                                                


                      
GB0004195219                                                                     


                          
                                                                                


                      
B: Qualifying Financial Instruments                                              


                          
                                                                                


                      
Resulting situation after the triggering transaction                             


                          
                                                                                


                      
Type of financial    Expiration Exercise/                      Number of voting  
      % of voting       
instrument                    Conversion Period              rights that may be  


        rights            
                     date                                    acquired if the    
                          
                                                             instrument is      
                          


                                                         exercised/ 
converted.                         
                                                                             
                      
C: Financial Instruments with similar economic effect to Qualifying Financial    
                      
Instruments                                                                      


                          
                                                                                


                      
Resulting situation after the triggering transaction                             


                          
                                                                                
                          
    Type of     Exercise  Expiration   Exercise/       Number of voting rights  


     % of voting          
financial      price    date     Conversion        instrument refers to       
    rights            
  instrument                          period                                     


                          
                                                                                
                          
                                                                                
    Nominal       Delta   
                                                                                


                      
Total (A+B+C)                                                                    


                          
                                                                                
                          


       Number of voting rights                      Percentage of voting 
rights                        
                                                                             
                      
474,889,029                                    17.42%                            
                       
9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                      
                                                                           
The voting rights are managed and controlled by Aviva Investors Global Services
Limited, with the following chain of controlled undertakings:-                  
                                                                           
Aviva Investors Global Services Limited:                                        
                                                                           
  * Aviva plc (Parent Company)                                                  
                                                                           
  * Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)         
                                                                           
  * Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group    
Holdings Limited)                                                           
                                                                           
  * Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva   
Investors Holdings Limited)                                                 
                                                                           
Proxy Voting:                                                                   
                                                                           
10. Name of the proxy holder:                             See section 4         
                                                                           
11. Number of voting rights proxy holder will                                  
cease                                                                          
to hold:                                                                        
                                                                           
12. Date on which proxy holder will cease to hold                              
voting rights:                                                                  
                                                                           
13. Additional information:            Figures are based on a total number of   


                                       voting rights of 2,726,637,393, as per  
                                       the Company's Total Voting Rights       
                                       Announcement of 2 January 2014.         


                                                                           
14. Contact name:                      N Tilley                                 
                                                                           
15. Contact telephone number:          01225 321207                             
END 
-0- May/06/2014 09:00 GMT
 
 
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