Rosetta Stone Selects Finn Partners as PR Agency of Record for Expanded Global
NEW YORK, May 6, 2014
NEW YORK, May 6, 2014 /PRNewswire/ --Public relations and digital
communications firm Finn Partners today announced that, after a competitive
review, it has won an expanded global assignment with its client Rosetta
Stone, a leading provider of education technology and online language learning
Since 2011 Finn Partners has been the agency of record for Rosetta Stone,
managing its U.S. based consumer business. The larger assignment now includes
Rosetta Stone's Enterprise & Education division and covers EMEA, Brazil and
Asia, in addition to the U.S. Finn's 2013 acquisition of Washington, DC-based
Widmeyer Communications readily positioned it to represent Rosetta Stone's
fast-growing education and B2B verticals around the world.
"Rosetta Stone is in the midst of a significant and exciting transformation as
we move into new areas of business beyond language and continue to expand
internationally," said Jonathan Mudd, Rosetta Stone Head of Global
Communications. "For the past three years, Finn Partners has helped us
reinforce our leadership position in the language-learning space and supported
our growth strategy with expert counsel in the areas of consumer marketing and
tech. We are delighted to continue our partnership with Finn on this expanded
Mudd said five firms participated in a review for Rosetta Stone's global
businesses. Cliff Berman, Finn Partners Senior Partner and Director of
Consumer Marketing will continue to serve as the overall account lead.
About Finn Partners
Finn Partners was launched in late 2011 to realizePeter Finn'svision to
create a leading communications agency dedicated to shaping a bold new future
in which innovation and partnership are strong drivers of the brand. Finn
Partners specializes in the full spectrum of communications services,
including digital and social media. Specialty areas include technology,
consumer, travel/economic development, education, global issues, arts, health,
and public and corporate affairs.
Finn Partners was named "Best New Agency" in 2012 and "Best Agency to Work
For" in 2013 by the industry's Holmes Report. Headquartered inNew York City,
the company has approximately 300 employees, with offices
inChicago,Detroit,Fort Lauderdale,London, Los Angeles,Jerusalem,San
FranciscoandWashington D.C., and has additional international capabilities
through its own global network of affiliates. DC-based Widmeyer
Communications which specializes in education PR, was acquired in 2013.
Find us atwww.finnpartners.comand follow us on Twitter @finnpartners.
About Rosetta Stone
Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world
learns. The company's innovative technology-driven language and reading
solutions are used by thousands of schools, businesses, government
organizations and millions of individuals around the world. Founded in 1992,
Rosetta Stone pioneered the use of interactive software to accelerate language
learning. Today the company offers courses in 30 languages, from the most
commonly spoken (such as English, Spanish and Mandarin) to the less prominent
(including Swahili, Swedish and Tagalog). Since 2013, Rosetta Stone has
expanded beyond language and deeper into education-technology with its
acquisitions of Livemocha, Lexia Learning, Vivity Labs, and Tell Me More.
Rosetta Stone is based in Arlington, VA, and has offices around the world.
For more information, visit www.rosettastone.com/business.
"Rosetta Stone" and other trademarks used herein are registered trademarks or
trademarks of Rosetta Stone Ltd. in the United States and other countries.
SOURCE Finn Partners
Press spacebar to pause and continue. Press esc to stop.