Qvidian to Present at 2014 CXPA Insight Exchange

  Qvidian to Present at 2014 CXPA Insight Exchange

Industry Expert to Share Best Practices for Improving the Customer Experience
                        through Better Sales Execution

CXPA Insight Exchange 2014

Business Wire

CHELMSFORD, Mass. -- May 6, 2014

Qvidian, the innovator in sales execution solutions, today announced that
Deirdre Sommerkamp, director of Strategic Services, has been selected to
present at the 2014 Customer Experience Professionals Association (CXPA)
Insight Exchange, May 13-14, 2014, in Atlanta, GA. The session, “Improving
Customer Experience through Better Sales Execution,” will educate attendees on
the power of storytelling to help align sales strategy with buyers’ needs in
ways that enhance the overall customer experience.

The session will occur as part of the event’s Rapid Innovation Showcase, which
follows a rapid-fire format featuring a total of seven presenters discussing
inspiring examples of how business innovation has changed customers’ lives.
The storytelling presentations will focus on creating a customer-centric
operation, culture, and experience, particularly where an organization
leverages technology to improve processes and mobilize teams to give back to

“Visibility into customer touch points, and aligning those touch points to the
needs of customers and buyers, has never been more important than in today’s
selling environment,” said Sommerkamp. “I look forward to sharing what we’ve
learned to help sales teams understand how to achieve the best customer
experience through better sales execution, such as targeting buyer needs and
customizing content through customer engagement analytics.”

Who:     Deirdre Sommerkamp, Director of Strategic Services, Qvidian
What:      Rapid Innovation Showcase: “Improving Customer Experience through
           Better Sales Execution”
When:      Wednesday May 14, 2014
           1:15-2:15 p.m., EDT
Where:     Loews Atlanta Hotel; Atlanta, GA USA

For more information about the CXPA Insight Exchange and Rapid Innovation
Showcase visit their website at http://cxpa.site-ym.com.

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About Qvidian

Qvidian provides cloud-based sales execution solutions that enable companies
to accelerate sales ramp up time, capture new business, and optimize sales
performance by closing the gap between strategy and sales execution. The
company’s innovative software and advisory services offer real-time insight to
ensure sales teams do what’s needed to win, by driving repeatable
methodologies and making the sales organization more agile. With over 1,200
global customers including Dell (NASDAQ:DELL), Citi (NYSE:C), ADP
(NASDAQ:ADP), CA (NASDAQ:CA), and Splunk (NASDAQ:SPLK), Qvidian is helping
organizations significantly increase their profitable revenues while
eliminating waste and reducing costs. For more information, visit
www.qvidian.com or call 1-800-272-0047 or +44 (0) 870-734-7778.

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Sara Guzzone, 617-502-4335
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