Explore the Big World of Small Wonders with New National Geographic Products Exclusively at PetSmart

  Explore the Big World of Small Wonders with New National Geographic Products
  Exclusively at PetSmart

     Pet Habitat and Care Items Offer Deeper Connection to Natural World

Business Wire

PHOENIX -- May 5, 2014

Hundreds of innovative National Geographic™ pet products are now in
PetSmart^TM ^ (NASDAQ: PETM) stores in the United States, Canada and Puerto
Rico and on www.PetSmart.com/NatGeo. Drawing on National Geographic’s
extensive experience in the natural world and PetSmart’s deep pet expertise,
the new habitats, décor and food inspire a fresh look at the world of
specialty pets. The products now available are for the care of freshwater
fish, reptiles and small pets. Additional products will be available later in
the year.

In keeping with National Geographic’s mission to inspire people to care about
the planet, products include detailed information on natural habitats,
behaviors and diets that help pet parents learn about and care for their
specialty pets. National Geographic’s net proceeds from the products will
support the conservation of animals and their environments.

PetSmart will team with award-winning photographer Joel Sartore, a National
Geographic fellow and 20-year contributor to National Geographic magazine, who
will share his experiences and wonderment of animals. Sartore specializes in
documenting endangered species and landscapes in a way that draws attention to
a world worth saving.

“I developed a passion for nature and animals as a child, and I’ve spent
hundreds of hours observing, photographing and documenting them in the wild
for National Geographic,” Sartore said. “I’m pleased that the new National
Geographic products at PetSmart will introduce more families and their pets to
the natural world, because it’s important to get people to see the wonders and
beauty that exist in nature – and to see that there’s beauty and grace and
power in all of our species.”

Fans are invited to join a Twitter chat with Sartore, hosted by PetSmart
(@PetSmart), on June 9 at 5 p.m. EDT, using #NatGeoPets, to discuss his work
in the natural world and adventures with National Geographic.

“The new National Geographic products spark a curiosity about specialty pets
and the places they inhabit in the wild,” said Steve Chattin, PetSmart Vice
President of Specialty Merchandising. “Pet parents can build deeper
connections with their pets while learning about the natural world each animal
would inhabit and caring for those pets at home.”


Smart design and elegance come together in aquariums with low-profile hoods
and integrated LED lighting. Pet parents can create a natural environment with
3-D backgrounds and coordinated décor that’s simple to maintain with fish
products that include:

  *National Geographic Aqua Oasis Aquarium: A curved, seamless bow-front
    allows for uninterrupted views with easy access to make feeding simple.
    Available in 8.5-, 15.8- and 23-gallon sizes, this starter kit contains
    touch-sensor screen LED lighting with day and night features, an internal
    power filter with filtration media and a submersible heater.
  *National Geographic Water Care: Easily start or maintain a healthy
    aquarium with fast-dissolving and premeasured tablets. Water care can
    neutralize chlorine and heavy metals, provide vitamins or clear up cloudy
    water from overfeeding, particles or gravel.
  *National Geographic Tropical Fish Flakes: This seafood meets the Marine
    Stewardship Council’s global standard and is made with sustainably
    harvested whole fish, kelp, spirulina, vitamins and extra fiber. Added
    carotenoids provide natural color.


This complete line of thoughtfully designed products simplifies maintenance
and simulates the reptiles’ natural environment with 3-D backgrounds and
coordinating décor. Reptile products include:

  *National Geographic Reptile Sanctuary: Multiple entry points make feeding
    and cleaning easier, while cord management keeps everything organized and
    pets securely inside. Tanks are available in 13-, 18- and 50-gallon sizes
    appropriate for desert and temperate environments and a 26-gallon size for
    tropical environments.
  *National Geographic Reptile Entrées: Convenient, semi-moist pellets are
    formulated for optimal health and mimic diverse foods found in the wild.
    The bearded dragon diet can even replace cricket feeding for adult and
    juvenile bearded dragons.
  *National Geographic Reptile Bulbs: High-quality, nickel-plated copper
    threads help prevent corrosion while bulbs regulate reptiles’ body
    temperature and metabolism. High-efficiency halogen basking bulbs deliver
    full spectrum light for up to 2,000 hours.

Small Pet

Pet parents can peek into small pets’ daily lives with panoramic views and
clear habitats. Natural bedding, food, treats and chews draw on animals’
natural environments and needs. Small pet products include:

  *National Geographic Exploration Loft: Two habitat sizes offer 360-degree
    views into multi-level play areas. A skylight provides easy access and
    fresh airflow, plus cleaning is simple with a removable top, a
    dishwasher-safe food dish and a deep base for bedding.
  *National Geographic Natural Food, Treats and Chews: Blended with natural
    ingredients such as cabbage, carrots, apples and parsley, each small pet
    entrée offers a nutritionally complete and hearty meal while promoting
    natural foraging behavior. Supplement with forage mix salad, trail mix and
    Power Snap bars for an added treat.
  *National Geographic Natural Comfort Bedding: Available in fragrance-free
    chamomile buds, silky kapok, lavender, coconut and crinkle paper, this
    soft bedding is made of post-consumer paper, triple-cleaned for low dust
    and treated with colorfast dyes. Natural inclusions of dried pellets
    encourage instinctual burrowing and nesting.

For more information and the full collection of available products, visit

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets and is a leading online
provider of pet supplies and pet care information (http://www.petsmart.com).
The company employs approximately 54,000 associates and operates more than
1,314 pet stores in the United States, Canada and Puerto Rico, and over 196
in-store PetSmart^® PetsHotel^® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp^SM
day care services and pet adoption services. Through its in-store pet adoption
partnership with PetSmart Charities®, PetSmart has helped save the lives of
more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart
Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter intake
through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes
through PetSmart Charities’ adoption centers in all PetSmart stores and by
sponsoring community adoption events. PetSmart Charities is the leader in
granting money to help pets in need, with more than $28 million given in 2012
throughout North America.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

About the National Geographic Society

Founded in 1888, the National Geographic Society is one of the world’s largest
nonprofit scientific and educational organizations. With a mission to inspire
people to care about the planet, the member-supported Society offers a
community for members to get closer to explorers, connect with other members
and help make a difference. The Society reaches more than 500 million people
worldwide each month through its media platforms, products and events.
National Geographic has funded more than 11,000 scientific research,
conservation and exploration projects and supports an education program
promoting geographic literacy. For more information, visit


GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
PetSmart Media Line
National Geographic
Elizabeth Nickless, 202-775-6163
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