Photo Release -- FalconStor(R) Announces Major Rebranding
Bold New Redesign and Messaging Creates New Identity for FalconStor as
Industry Leader and Innovator, Empowering Customers to "Be Free"
MELVILLE, N.Y., May 2, 2014 (GLOBE NEWSWIRE) -- FalconStor Software®, Inc.
(Nasdaq:FALC), a market leader in data protection and migration, today
launches a bold global rebranding campaign, "The Power to Be Free." The
campaign demonstrates how FalconStor's platform-agnostic technology gives
customers and partners the freedom to choose the right storage for their needs
without the burden of vendor lock-in. The new FalconStor brand is the
culmination of a comprehensive corporate restructuring with a new management
team, flexible purchasing options, and a strong product roadmap.
FalconStor Unveils Major
New FalconStor Ad Empowers
Customers to "Be Free"
A photo accompanying this release is available at
"FalconStor technology enables customers and partners to be free. We give them
the freedom to migrate, optimize, recover and provide continuity for the
heterogeneous storage portfolios which many customers possess today," said
Gary Quinn, President and CEO, FalconStor. "We allow cloud providers to
incorporate disparate storage platforms into their infrastructure offerings
while the deployment is occurring. We allow customers and partners to use
technology that is right for them, whether that is today's 'spindle
technology,' emerging storage 'flash and SSD' or historical 'tape solutions'
to meet their SLAs with their customers."
As part of the rebranding, FalconStor has launched a new website that displays
a vibrant new corporate look. Shades of dark red replace FalconStor's former
navy blue brand color. The new website also demonstrates FalconStor's customer
centric model and messaging to market its technology based on customer need,
instead of on technology specifications and performance. FalconStor solutions
are showcased under four segments: Migration, Continuity, Recovery, and
Optimization. Visitors will find an array of useful customer testimonials,
videos, and industry spotlights focused on healthcare, government, financial
services, education and manufacturing.
FalconStor will also be rolling out its new look with a print and digital ad
campaign featuring famous champions of freedom, such as Mahatma Gandhi and
Winston Churchill. The ads feature images of these prominent figures along
with their inspiring quotes, including Gandhi's "Freedom is never dear at any
price.It is the breath of life."Viewers are encouraged to use the Twitter
hashtag #befree as part of the campaign with any topics or comments related to
"The Power to Be Free branding campaign brings a fresh, one-of-a-kind approach
to promoting data management solutions, which we believe solidifies
FalconStor's positive momentum within the industry. We are passionate about
this campaign, and have already seen its positive effects internally and with
customers and partners across the globe," continued Quinn.
"Most importantly, we hope these images and stories inspire our clients to
free themselves from the stress of worrying about data loss, downtime,
managing multiple products, and how to best control the never-ending data
sprawl. FalconStor is fully focused on seizing this opportunity by redefining
our company and the solutions we offer.By the end of the year, our customers
will have a simple, single, integrated platform for all of their data
management needs; freeing them even further to run their businesses."
In rolling out the new website, and the branding, messaging and advertising
campaigns, FalconStor worked with several agencies including; JEMC,
Engagelogic, Underscore Marketing, EPOCH 5 Public Relations and Greenstone
About FalconStor Software
FalconStor Software, Inc. (Nasdaq:FALC) is transforming how enterprises move,
store, protect and optimize data.Founded in 2000, FalconStor offers an
award-winning platform for data migration, business continuity, disaster
recovery, optimized backup and deduplication.FalconStor helps maximize data
availability and system uptime to ensure nonstop business productivity, while
simplifying data management to reduce operational costs. Our open, integrated
software solutions reduce vendor lock-in and give enterprises the freedom to
choose the applications and hardware components that make the best sense for
their business. FalconStor solutions are available and supported by OEMs, as
well as leading system integrators and resellers worldwide.FalconStor is
headquartered in Melville, N.Y. with offices throughout Europe and the Asia
Pacific region. For more information, visit www.falconstor.com or call
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FalconStor and FalconStor Software are either trademarks or registered
trademarks of FalconStor Software, Inc., in the U.S. and other countries. All
other company and product names contained herein may be trademarks of their
Links to websites or pages controlled by parties other than FalconStor are
provided for the reader's convenience and information only.FalconStor does
not incorporate into this release the information found at those links nor
does FalconStor represent or warrant that any information found at those links
is complete or accurate.Use of information obtained by following these links
is at the reader's own risk.
The photo is also available at Newscom, www.newscom.com, and via AP
CONTACT: For more information, contact
FalconStor Software, Inc.
Epoch 5 Public Relations
FalconStor Software Logo maroon
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