Makeable Partners With The Weather Channel To Reimagine And Redesign The World's Most Widely-Used Weather App

   Makeable Partners With The Weather Channel To Reimagine And Redesign The
                     World's Most Widely-Used Weather App

Leading digital innovation company collaborated with The Weather Channel to
design and develop new app that now provides new experience for users with
social functions, improved data and a fresh, modern design.

PR Newswire

NEW YORK, May 1, 2014

NEW YORK, May 1, 2014 /PRNewswire/ --Makeable  – a leading independent
business, product and brand innovation company in New York – has partnered
with The Weather Channel®for the redesign and launch of the brand's new
iPhone app. Now available from iTunes, The Weather Channel App features a
fresh, updated design, new social functions and deeper content in the world's
most widely-used weather app.

Makeable partnered with top executives from The Weather Channel to lead a
client/agency team tasked with reimagining, redesigning, and re-launching the
world's most popular and most downloaded weather app – in record time. With a
tight timetable and massive requirements from both stakeholder and data
perspectives, The Weather Channel leveraged Makeable's expertise in catalyzing
disruptive innovation – from the inside out – for a flagship product that's
long been a favorite of iOS users.

"Getting an innovative mobile app out the door in any company is no easy task.
Innovating around something as large and significant as The Weather is an
entirely different game. Makeable's relentless collaboration with us was
instrumental in designing and shipping a product we are truly proud of," said
Kevin Doerr, SVP Product, The Weather Company.

In a recent review, TIME stated the newly reimagined app was "one of the best
weather apps for iOS" and "is now the best and most socially-engaged."

Working in a fully integrated fashion, the teams came together to give The
Weather Channel app a full digital update focusing on user interface, user
experience and visual design, technology, strategy and development.

"The Weather Channel app reimagined is a direct reflection of the demand for a
more robust and easy to absorb story of weather, all in the mobile friendly,
digestible, feed style UI we all use today," added Makeable co-founder Tom
Ajello, "Really, what's more 'social' than weather? The Weather Channel needed
to let their fans tell their weather stories. And finally, they can."

Check out Makeable's case study at,download it from iTunestoday
or learn more with thisfun demo video.

About Makeable
Founded in 2007, Makeable is a leading, independent business, product and
brand innovation company based in New York City. Makeable partners with some
of the world's most interesting and innovative companies––from the Fortune 500
and leading brands across almost every industry to high growth, start-ups and
venture capital backed entrepreneurial partnerships. From creating and
launching new businesses, to designing and developing products and services
that market themselves, to disruptive branding and marketing, Makeable
delivers bespoke innovation by connecting design and technology to create

More information can be found at

The Weather Company:Where the World Gets its Weather
Through The Weather Channel,, Weather
Underground,Intellicast.comand third-party publishing partners, the company
provides millions of people every day with the world's best weather forecasts,
content and data, connecting with them throughtelevision, online, mobile and
tabletscreens. Through WSI andWeather Central, the company delivers superior
professional weather services for themedia, aviation, marine and energy
sectors.The Weather Company is owned by a consortium made up of NBC Universal
and the private equity firms The Blackstone Group and Bain Capital.For more

SOURCE Makeable

Contact: DKC Public Relations, Natalie Gerke, 212-981-5124,
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