Makeable Partners With The Weather Channel To Reimagine And Redesign The World's Most Widely-Used Weather App

   Makeable Partners With The Weather Channel To Reimagine And Redesign The                      World's Most Widely-Used Weather App  Leading digital innovation company collaborated with The Weather Channel to design and develop new app that now provides new experience for users with social functions, improved data and a fresh, modern design.  PR Newswire  NEW YORK, May 1, 2014  NEW YORK, May 1, 2014 /PRNewswire/ --Makeable  – a leading independent business, product and brand innovation company in New York – has partnered with The Weather Channel®for the redesign and launch of the brand's new iPhone app. Now available from iTunes, The Weather Channel App features a fresh, updated design, new social functions and deeper content in the world's most widely-used weather app.  Makeable partnered with top executives from The Weather Channel to lead a client/agency team tasked with reimagining, redesigning, and re-launching the world's most popular and most downloaded weather app – in record time. With a tight timetable and massive requirements from both stakeholder and data perspectives, The Weather Channel leveraged Makeable's expertise in catalyzing disruptive innovation – from the inside out – for a flagship product that's long been a favorite of iOS users.  "Getting an innovative mobile app out the door in any company is no easy task. Innovating around something as large and significant as The Weather is an entirely different game. Makeable's relentless collaboration with us was instrumental in designing and shipping a product we are truly proud of," said Kevin Doerr, SVP Product, The Weather Company.  In a recent review, TIME stated the newly reimagined app was "one of the best weather apps for iOS" and "is now the best and most socially-engaged."  Working in a fully integrated fashion, the teams came together to give The Weather Channel app a full digital update focusing on user interface, user experience and visual design, technology, strategy and development.  "The Weather Channel app reimagined is a direct reflection of the demand for a more robust and easy to absorb story of weather, all in the mobile friendly, digestible, feed style UI we all use today," added Makeable co-founder Tom Ajello, "Really, what's more 'social' than weather? The Weather Channel needed to let their fans tell their weather stories. And finally, they can."  Check out Makeable's case study at http://www.itsmakeable.com/love/weatherchannel/,download it from iTunestoday or learn more with thisfun demo video.  About Makeable Founded in 2007, Makeable is a leading, independent business, product and brand innovation company based in New York City. Makeable partners with some of the world's most interesting and innovative companies––from the Fortune 500 and leading brands across almost every industry to high growth, start-ups and venture capital backed entrepreneurial partnerships. From creating and launching new businesses, to designing and developing products and services that market themselves, to disruptive branding and marketing, Makeable delivers bespoke innovation by connecting design and technology to create value.  More information can be found at www.itsmakeable.com.  The Weather Company:Where the World Gets its Weather Through The Weather Channel,weather.com, Weather Underground,Intellicast.comand third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them throughtelevision, online, mobile and tabletscreens. Through WSI andWeather Central, the company delivers superior professional weather services for themedia, aviation, marine and energy sectors.The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.For more information, visitwww.weather.com/press.  SOURCE Makeable  Website: http://www.itsmakeable.com Contact: DKC Public Relations, Natalie Gerke, 212-981-5124, Natalie_Gerke@dkcnews.com  
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