The Partnership Fund for New York City and Springboard Enterprises Announce the Inaugural New York Fashion Tech Lab Class of

  The Partnership Fund for New York City and Springboard Enterprises Announce
  the Inaugural New York Fashion Tech Lab Class of 2014

Business Wire

NEW YORK -- May 1, 2014

The New York Fashion Tech Lab, produced in collaboration with the Partnership
Fund for New York City, Springboard Enterprises and Founding Members Alex and
Ani, ANN INC., The Estee Lauder Companies, J. Crew, Kate Spade & Company, Li &
Fung, LVMH, Macy’s, Ralph Lauren Corporation, and Verizon, officially
announced the inaugural class of 2014 Lab Companies. The twelve week Lab
program provides early stage fashion tech companies with unprecedented access
to New York’s leading fashion retailers and brands.

“Launching the Fashion Tech Lab in New York is an idea whose time has come,”
announced Kay Koplovitz, Chairman of Springboard Enterprises. “At the same
time, the start-up community is teaming with innovators and technologists
eager to address the pain points of fashion and retail companies as they
transition to the social and mobile communities of their customers. This is a
great opportunity for entrepreneurs to iterate their products and services
with the companies they expect to serve. The opportunity to unite them is
priceless."

“New York City is the fashion capital of the world with over 800 companies
calling the five boroughs home. With that density, it’s only logical to pair
our retail and fashion houses with the city’s growing tech sector and help
bring to market innovative products that have the ability to improve the
consumer experience and modernize the fashion industry as a whole,” said Maria
Gotsch, President and CEO of the Partnership Fund for New York City. “By
uniting some of the country’s largest retailers together with some of New
York’s hottest fashion start-ups, we will help spur growth and create jobs
across the fashion and tech sectors.”

The Eight Lab Companies, selected for their innovative products, will work
closely with the NYFT Lab’s Founding Members and have access to industry
experts, investors and fashion entrepreneurs. The program, which runs from May
through July, includes one-on-one meetings with resources within the Founding
Member organizations, office hours with industry experts and investors, issue
workshops and residency at the AlleyNYC co-working space. The program
culminates in July with a Demo Day presentation by all Lab Companies to an
audience of industry executives, the fashion community, investors and the
press.

2014 NYFTLab Companies:

Clothes Horse - Clothes Horse makes it easy for shoppers to buy clothes that
fit online and for retailers to provide amazing shopping experiences.
www.clotheshor.se

Nineteenth Amendment – A crowdfunding portfolio site & product lifecycle
management tool for emerging fashion designers. The company manufactures on
their behalf in the USA. www.19thAmendment.co

Perch Interactive, Inc. - PERCH is a revolutionary interactive technology for
the retail environment. PERCH combines interaction with products and media.
www.perchinteractive.com

Stylinity - Stylinity is the premiere platform for social shopping, combining
in-store Style Stage for the perfect selfie with mobile and web-based tools to
create a true omnichannel social shopping experience. www.stylinity.com

Stylit - Personalizing and contextualizing fashion shopping online by
combining real stylists and machine-learning technology. www.mystylit.com

StyleSage – The company analyzes billions of pricing & social signals to
answer: what designs are popular, how to price, how much to produce, and where
to allocate inventory. www.stylesage.co

Suddenlee - A store fulfillment technology platform offering online shoppers
unlimited free next day delivery from their favorite fashion brands.
www.suddenlee.com

Trendalytics - SaaS visual analytics platform that measures consumer response
to fashion and beauty trends using insights from search and social platforms.
www.trendalytics.co

For more information about NYFT Lab, visit www.nyftlab.com and follow @nyftlab
on Twitter.

Contact:

Rubenstein Communications
Farrell Sklerov, 212-843-8289
fsklerov@rubenstein.com
 
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