Amira Nature Foods Ltd Appoints Contract Advertising as New Advertising Agency in India

  Amira Nature Foods Ltd Appoints Contract Advertising as New Advertising
  Agency in India

Business Wire

DUBAI, United Arab Emirates -- May 1, 2014

Amira Nature Foods Ltd (the “Company”; NYSE: ANFI), a leading global provider
of branded and packaged Indian specialty rice, announced today that it has
engaged Contract Advertising (“Contract”) as its advertising agency. Contract
will partner with Amira to develop creative media to drive awareness of the
Amira brand across India.

Founded over two decades ago, Contract is a premier advertising agency based
in India with offices in Mumbai, Delhi, and Bangalore. The Amira account will
be handled out of the agency’s Delhi office. Contract has partnered with many
premier global brands on their advertising campaigns, including Dominos,
Cadbury, Dabur, Asian Paints, Shoppers Stop, and NIIT, to name just a few. For
Amira, Contract will work with the Company to develop campaigns in a wide
range of media spheres, including television, radio, print, and digital media.

Karan A. Chanana, Amira’s Chairman and Chief Executive Officer, stated,
“Contract has a long and impressive history of working with leading consumer
companies to enhance their brand awareness through creative advertising
campaigns. We selected Contract as our agency because we felt that the team
understands our product offerings and what differentiates our brand in the
marketplace. We are very excited to begin our partnership with Contract and
look forward to a longstanding and productive association.”

Rana Barua, Contract’s Chief Executive Officer, commented, “It was an honor to
be awarded the business on the basis of our credentials and Amira’s faith in
our team. Amira is a global leader in packaged rice, and it is exciting for us
to work with the company to further develop the brand.”

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of branded
and packaged Indian specialty rice, with sales in over 40 countries today.
Amira sells Basmati rice, which is a premium long-grain rice grown only in
certain regions of the Indian sub-continent, under their flagship Amira brand
as well as under other third party brands. Amira sells its products primarily
in emerging markets through a broad distribution network. Amira’s headquarters
are in Dubai, United Arab Emirates, and it also has offices in India,
Malaysia, Singapore, the United Kingdom, and the United States. For more
information please visit

About Contract Advertising

Founded in 1986, Contract Advertising has a formidable reputation for not only
building brands but also creating new product categories across segments.
Known for its path-breaking work, Contract Advertising prides itself on
building & nurturing some of the longest lasting relationships with the
biggest pioneering brands in Indian Advertising. Over the years, it has also
built a reputation as one of India’s finest full-service integrated and
independent communication agencies. Today it has offerings across mainstream
Advertising, Digital, Business (Core) Consulting & Corporate Identity as well
as Retail Design. A part of the WPP Group, Contract has cross-functional
specialists across its divisions, iContract, Core Consulting & Design Sutra
that work on some of the biggest blue chip brands. Contract Advertising is
headquartered in Mumbai and offices in Delhi and Bengaluru. For more
information please visit

Cautionary Note on Forward-Looking Statements

This release may contain forward-looking statements within the meaning of the
U.S. federal securities laws. These forward-looking statements generally can
be identified by phrases such as that we or our members of management
“believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other
words or phrases of similar import. Specifically, these statements include,
among other things, statements that describe our expectations for the growth
of our business, expansion into new geographic markets, maintaining and
expanding our relationship with key retail partners, the financial impact of
new sales contracts on our revenue, our plan to make significant capital
expenditure, and other statements of management’s beliefs, intentions or
goals. It is uncertain whether any of the events anticipated by the
forward-looking statements will transpire or occur, or if any of them do, what
impact they will have on our results of operations, financial condition, or
the price of our ordinary shares. These forward-looking statements involve
certain risks and uncertainties that could cause actual results to differ
materially from those indicated in such forward-looking statements, including
but not limited to our ability to penetrate and increase the acceptance of our
product in new geographic markets; to perform our agreements with customers
and further develop our relationships with key retail partners; our ability to
recognize revenue from our contracts; continued competitive pressures in the
marketplace; our reliance on a few customers for a substantial part of our
revenue; our ability to implement our plans, forecasts and other expectations
with respect to our business and realize additional opportunities for growth;
and the other risks and important factors contained and identified in our
filings with the Securities and Exchange Commission. All forward-looking
statements attributable to us or to persons acting on our behalf are expressly
qualified in their entirety by these risk factors. Since we operate in an
emerging and evolving environment and new risk factors and uncertainties
emerge from time to time, you should not rely upon forward-looking statements
as predictions of future events. Except as required under the securities laws
of the United States, we undertake no obligation to update any forward-looking
or other statements herein to reflect events or circumstances after the date
hereof, whether as a result of new information, future events or otherwise.


Katie Turner, 646-277-1200
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