Calgary hosts the Relay to #EndKidsCancer
CALGARY, May 1, 2014 /CNW/ - The Sears Great Canadian Run travels to Alberta
on its quest to raise funds to support the fight against childhood cancer. On
August 23(rd), participants will embark on a 100-kilometre journey from
Calgary to Camp Kindle, a special place that creates magical experiences for
children with cancer. . Proceeds raised from The Run will be collected by
the Sears Canada Charitable Foundation and allocated to various pediatric
oncology charities in Alberta, including Kids Cancer Care (which runs Camp
Kindle), Alberta Children's Hospital Foundation and Stollery Children's
"We are thrilled to be part of this national fundraising initiative. Sears is
such a dedicated partner in the fight against childhood cancer and we are
honoured to collaborate with them on this relay event," said Christine McIver,
Founder and Chief Executive Officer of Kids Cancer Care. "The symbolic passing
of the baton between team members truly captures the spirit of this fight and
the many hands and partners involved in the journey to end childhood cancer."
The Run is a fundraising event with three years of past success and over $2.1
million raised for pediatric oncology initiatives.
The Run will begin at 7:00 a.m. at RockPointe Church and finish at Camp
Kindle. Each team, comprised of 6 to 20 people, will create an individual
strategy to best manage the 100-kilometre course. The course will be divided
into pre-determined distances ranging from 4 to 10 kilometres, and each of
these "legs" will begin and end at a checkpoint where runners will check in
and have an opportunity to refuel on supplied food and beverages as they "pass
the baton". Having legs of varying length, participants can select a distance
that matches their personal abilities. A post-run celebration will be held
near the finish line at Camp Kindle to celebrate team successes and a journey
"The Sears Great Canadian Run supports a fundraising initiative that holds
great meaning to our customers and associates across Canada," said Doug
Campbell, President and CEO, Sears Canada. "Calgary has always been an
important member of the Sears family from the opening of our North Hill store
back in 1958 to our most recent announcement of a new catalogue and online
distribution centre scheduled to open this summer. With the expansion to
Alberta, the Run is now an event that raises funds for children and their
families living with and beyond cancer on a much broader scale in a community
that we know is passionate about supporting important causes."
Participants can log on to www.TheRun.ca or call 1-855-70-WE-RUN (9-3786) to
register. Personalized profiles will be created, complete with fundraising
tools and helpful hints for teams to reach fundraising goals. Friends and
families are encouraged to gather along the route to cheer on participants.
Team sponsorship and general donations can be made at www.TheRun.ca.
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity that
collects and distributes donations to charitable organizations that support
Sears Canada's community investment mandate, which is focused on the healthy
development of children and youth in areas of both health and education. The
health component is centered on raising awareness and providing funds for
research and treatment for the fight against childhood cancer. The education
component is centered on after-school programs and initiatives, which enrich
children's lives and allow them to reach their full potential as contributing
members of society.
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 176
corporate stores, 234 hometown dealer stores, over 1,400 catalogue and online
merchandise pick-up locations, 97 Sears Travel offices and a nationwide repair
and service network. The Company also publishes Canada's most extensive
general merchandise catalogue and offers shopping online at www.sears.ca.
SOURCE Sears Canada Inc.
MEDIA CONTACT Samantha Piercell Communications Manager Sears Great Canadian
Run firstname.lastname@example.org P: 647.669.4332
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-0- May/01/2014 14:00 GMT
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