Sears Great Canadian Run Expands to Western Canada

Calgary hosts the Relay to #EndKidsCancer 
CALGARY, May 1, 2014 /CNW/ - The Sears Great Canadian Run travels to Alberta 
on its quest to raise funds to support the fight against childhood cancer.  On 
August 23(rd), participants will embark on a 100-kilometre journey from 
Calgary to Camp Kindle, a special place that creates magical experiences for 
children with cancer.  .  Proceeds raised from The Run will be collected by 
the Sears Canada Charitable Foundation and allocated to various pediatric 
oncology charities in Alberta, including Kids Cancer Care (which runs Camp 
Kindle), Alberta Children's Hospital Foundation and Stollery Children's 
Hospital Foundation. 
"We are thrilled to be part of this national fundraising initiative. Sears is 
such a dedicated partner in the fight against childhood cancer and we are 
honoured to collaborate with them on this relay event," said Christine McIver, 
Founder and Chief Executive Officer of Kids Cancer Care. "The symbolic passing 
of the baton between team members truly captures the spirit of this fight and 
the many hands and partners involved in the journey to end childhood cancer." 
The Run is a fundraising event with three years of past success and over $2.1 
million raised for pediatric oncology initiatives. 
The Run will begin at 7:00 a.m. at RockPointe Church and finish at Camp 
Kindle.  Each team, comprised of 6 to 20 people, will create an individual 
strategy to best manage the 100-kilometre course. The course will be divided 
into pre-determined distances ranging from 4 to 10 kilometres, and each of 
these "legs" will begin and end at a checkpoint where runners will check in 
and have an opportunity to refuel on supplied food and beverages as they "pass 
the baton".  Having legs of varying length, participants can select a distance 
that matches their personal abilities. A post-run celebration will be held 
near the finish line at Camp Kindle to celebrate team successes and a journey 
well run. 
"The Sears Great Canadian Run supports a fundraising initiative that holds 
great meaning to our customers and associates across Canada," said Doug 
Campbell, President and CEO, Sears Canada. "Calgary has always been an 
important member of the Sears family from the opening of our North Hill store 
back in 1958 to our most recent announcement of a new catalogue and online 
distribution centre scheduled to open this summer.  With the expansion to 
Alberta, the Run is now an event that raises funds for children and their 
families living with and beyond cancer on a much broader scale in a community 
that we know is passionate about supporting important causes." 
Participants can log on to or call 1-855-70-WE-RUN (9-3786) to 
register. Personalized profiles will be created, complete with fundraising 
tools and helpful hints for teams to reach fundraising goals. Friends and 
families are encouraged to gather along the route to cheer on participants. 
Team sponsorship and general donations can be made at 
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity that 
collects and distributes donations to charitable organizations that support 
Sears Canada's community investment mandate, which is focused on the healthy 
development of children and youth in areas of both health and education.  The 
health component is centered on raising awareness and providing funds for 
research and treatment for the fight against childhood cancer. The education 
component is centered on after-school programs and initiatives, which enrich 
children's lives and allow them to reach their full potential as contributing 
members of society. 
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 176 
corporate stores, 234 hometown dealer stores, over 1,400 catalogue and online 
merchandise pick-up locations, 97 Sears Travel offices and a nationwide repair 
and service network. The Company also publishes Canada's most extensive 
general merchandise catalogue and offers shopping online at

SOURCE  Sears Canada Inc. 
MEDIA CONTACT Samantha Piercell Communications Manager Sears Great Canadian 
Run P: 647.669.4332 
To view this news release in HTML formatting, please use the following URL: 
CO: Sears Canada Inc.
ST: Alberta
-0- May/01/2014 14:00 GMT
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