Worldwide Tablet Shipments Miss Targets as First Quarter Experiences
Single-Digit Growth, According to IDC
SAN MATEO, Calif. -- May 1, 2014
Worldwide tablet plus 2-in-1 shipments slipped to 50.4 million units in the
first calendar quarter of 2014 (1Q14) according to preliminary data from the
International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. The
total represents a sequential decline of -35.7% from the high-volume holiday
quarter and just 3.9% growth over the same period a year ago. The slowdown was
felt across operating systems and screen sizes and likely points to an even
more challenging year ahead for the category.
"The rise of large-screen phones and consumers who are holding on to their
existing tablets for ever longer periods of time were both contributing
factors to a weaker-than-anticipated quarter for tablets and 2-in-1s," said
Tom Mainelli, IDC Program Vice President, Devices and Displays. "In addition,
commercial growth has not been robust enough to offset the slowing of consumer
Apple maintained its lead in the worldwide tablet plus 2-in-1 market, shipping
16.4 million units. That's down from 26.0 million units in the previous
quarter and well below its total of 19.5 million units in the first quarter of
2013. Despite the contraction, the company saw its share of the market slip
only modestly to 32.5%, down from the previous quarter's share of 33.2%.
Samsung once again grew its worldwide share, increasing from 17.2% last
quarter to 22.3% this quarter. Samsung continues to work aggressively with
carriers to drive tablet shipments through attractively priced smartphone
bundles. Rounding out the top five were ASUS (5%), Lenovo (4.1%), and Amazon
"With roughly two-thirds share, Android continues to dominate the market,"
said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker.
"Although its share of the market remains small, Windows devices continue to
gain traction thanks to sleeper hits like the Asus T100, whose low cost and
2-in-1 form factor appeal to those looking for something that's 'good
Top Five Tablet Vendors, Shipments, and Market Share, First Quarter 2014
(Preliminary Results, Shipments in millions)
1Q14 Unit 1Q14 1Q13 Unit 1Q13 Year-over-Year
Vendor Shipments Market Shipments Market Growth
Apple 16.4 32.5% 19.5 40.2% -16.1%
Samsung 11.2 22.3% 8.5 17.5% 32.0%
ASUS 2.5 5.0% 2.6 5.4% -2.8%
Lenovo 2.1 4.1% 0.6 1.3% 224.3%
Amazon.com 1.0 1.9% 1.8 3.7% -47.1%
Others 17.2 34.2% 15.5 31.8% 11.5%
Grand 50.4 100.0% 48.6 100.0% 3.9%
Source: IDC Worldwide Quarterly Tablet Tracker, April 30, 2014
Note: Total tablet market includes slate tablets plus 2-in-1 tablets.
In addition to the table above, an interactive graphic showing worldwide
market share for the top 5 tablet vendors over the previous five quarters is
available here. The chart is intended for public use in online news articles
and social media. Instructions on how to embed this graphic can be found by
viewing this press release on IDC.com.
About IDC Trackers
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Tom Mainelli, 650-350-6455
Jitesh Ubrani, 416-673-2214
Michael Shirer, 508-935-4200
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