Cypress USB Solution Helps intelliPaper Turn Plain Paper Into USB Flash Drives

Cypress USB Solution Helps intelliPaper Turn Plain Paper Into USB Flash Drives 
Integration and Ultra-Small Footprint of Cypress enCoRe(TM) V USB
Microcontroller Enable Unique Marriage of Digital Technology and
SAN JOSE, CA -- (Marketwired) -- 04/30/14 --  Cypress Semiconductor
Corp. (NASDAQ: CY) today announced that its enCoRe(TM) V USB
microcontroller (MCU) brings storage of digital content and USB
connectivity to intelliPaper's innovative intelligent paper products.
Cypress worked with intelliPaper to offer the enCoRe V device in an
ultra-thin package that enables intelliPaper to embed it directly
into plain paper, which can then be folded to provide a USB
connection. The resulting intelligent paper can be used for products
such as smart business cards that digitally contain contact info and
product brochures that contain links and digital content. The
highly-integrated enCoRe MCU eliminates the need for other external
components, also contributing to the unique form factor of
intelliPaper products.  
enCoRe stands for enhanced component reduction, as the devices
include Cypress's patented crystal-less oscillator and integrated
pull-up resistor to reduce component count and bill-of-material cost.
The in-system reprogrammable enCoRe V MCUs provide design flexibility
with a 10-bit ADC, Flash memory with EEPROM emulation, and eight USB
endpoints. The devices also feature customized application and
firmware capabilities. 
"When developing intelliPaper products, we were looking for a fully
integrated USB solution in the smallest footprint possible, and
Cypress enCoRe V microcontrollers were the perfect fit," said Andrew
DePaula, president and CEO of intelliPaper. "At the same time,
Cypress USB solutions give us a great deal of flexibility and
customization in creating reliable intelliPaper products." 
"We are always pleased when a truly innovative customer application,
such as intelliPaper, makes full use of the capabilities of our
leading-edge USB solutions," said Jayant Somani, senior director of
worldwide marketing for Cypress's Data Communication Division. "This
design demonstrates how Cypress enCoRe USB microcontrollers have the
winning combination of integration and flexibility in a small
footprint package to enable unique product ideas for the digital
About intelliPaper
 IntelliPaper is the world's leading manufacturer
of Intelligent Paper. Since 2009, intelliPaper has been making
innovative paper products for the direct mail, commercial printing
and product-packaging industries that help advertisers improve
communications by integrating digital capabilities inside paper. 
IntelliPaper creates paper products that seamlessly combine the
familiarity of plain paper with the added benefits of digital file
storage, data processing and external communication with PCs,
laptops, tablets and cell phones, and the Internet. For more
information, visit  
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About Cypress
 Cypress delivers high-performance, mixed-signal,
programmable solutions that provide customers with rapid
time-to-market and exceptional system value. Cypress offerings
include the flagship PSoC 1, PSoC 3, PSoC 4 and PSoC 5LP programmable
system-on-chip families. Cypress is the world leader in capacitive
user interface solutions including CapSense touch sensing,
TrueTouch(R) touchscreens and trackpad solutions for notebook PCs and
peripherals. Cypress is a world leader in USB controllers, which
enhance connectivity and performance in a wide range of consumer and
industrial products. Cypress is also the world leader in SRAM and
nonvolatile RAM memories. Cypress serves numerous major markets,
including consumer, mobile handsets, computation, data
communications, automotive, industrial and military. Cypress trades
on the NASDAQ Global Select Market under the ticker symbol CY. Visit
Cypress online at 
Cypress, the Cypress logo, PSoC, CapSense and TrueTouch are
registered trademarks and enCoRe is a trademark of Cypress
Semiconductor Corp. All other trademarks are property of their
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Samer Bahou
Cypress PR
(408) 232-4552 
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